Garnier Market Research
Market Analysis of L’Oreal Product – GARNIeR Hair Care
Table of Contents:
1. Project Objectives
2. Product Description
3. Hair care market analysis 3.1 Evaluation of shampoos in India 3.2 Current scenario of shampoo market
4. Study of 4P’S of Garnier Hair Care Products 4.1 Product 4.2 Price 4.3 Place 4.4 Promotion
5. SWOT Analysis
6. Conclusion
7. Recommendations Project Objectives
The Objectives of the Project Report are:
* To comprehensively research on one of the most successful sub-brands of L’Oreal - GARNIER.
* Within Garnier, we have incurred a study on the hair care product range of Garnier that is Garnier Fructis and Ultra Doux. We have essentially focused on shampoos and conditioners.
* Our research has been aimed at understanding the market share of Garnier within the L’Oreal brand and among other brands. Also we have captured the market capabilities of Garnier hair care shampoos and conditioners.
* We have researched on the brand perception of the product by the customers and customer loyalty towards the product.
* We have also stressed on the four P’s of marketing in relation to this product and the marketing strategies that have been adopted by L’Oreal, essentially Garnier from time to time.
* The stress however has been on the PRODUCT out of all the four P’s and on the consumer behaviour and their perception towards the brand.
* We have also focused on the current leading competitors of L’Oreal-Garnier and conducted a brief study on their marketing strategies.
Product Description
Garnier is a brand that epitomizes smart marketing practice. This is a brand that came to India in 1991 and crafted a special place for itself in the Indian market. This is one global brand which has understood the dynamics of Indian market.
Garnier came to India with its Ultra Doux range of shampoos. The brand is a mass market brand from L’Oreal which has a range of global premium personal care brands like
Table of Contents:
1. Project Objectives
2. Product Description
3. Hair care market analysis 3.1 Evaluation of shampoos in India 3.2 Current scenario of shampoo market
4. Study of 4P’S of Garnier Hair Care Products 4.1 Product 4.2 Price 4.3 Place 4.4 Promotion
5. SWOT Analysis
6. Conclusion
7. Recommendations Project Objectives
The Objectives of the Project Report are:
* To comprehensively research on one of the most successful sub-brands of L’Oreal - GARNIER.
* Within Garnier, we have incurred a study on the hair care product range of Garnier that is Garnier Fructis and Ultra Doux. We have essentially focused on shampoos and conditioners.
* Our research has been aimed at understanding the market share of Garnier within the L’Oreal brand and among other brands. Also we have captured the market capabilities of Garnier hair care shampoos and conditioners.
* We have researched on the brand perception of the product by the customers and customer loyalty towards the product.
* We have also stressed on the four P’s of marketing in relation to this product and the marketing strategies that have been adopted by L’Oreal, essentially Garnier from time to time.
* The stress however has been on the PRODUCT out of all the four P’s and on the consumer behaviour and their perception towards the brand.
* We have also focused on the current leading competitors of L’Oreal-Garnier and conducted a brief study on their marketing strategies.
Product Description
Garnier is a brand that epitomizes smart marketing practice. This is a brand that came to India in 1991 and crafted a special place for itself in the Indian market. This is one global brand which has understood the dynamics of Indian market.
Garnier came to India with its Ultra Doux range of shampoos. The brand is a mass market brand from L’Oreal which has a range of global premium personal care brands like