1.0 Case Study : Microsoft in India 1. Why does Microsoft’s traditional strategy of one size fits all not work well in emerging markets such as India? There are four main marketing strategies. It can be categorized as Globalization strategy‚ transnational strategy‚ internationalization strategy and localization strategy. As shown in diagram 1.0. Emphasis on local responsiveness high low low
Premium Windows XP Microsoft Windows Operating system
economies to become better suited in this global market. Some countries have shifted their economies to become more capitalistic. The effects of globalization have been prominent all over the world but you can especially see the effects in modern day India. Many of the people are highly educated and they speak fluent English. Multinationals have clearly taken note of this very profitable opportunity. In addition‚ the Indian political and economic structure is conducive to these corporations (www.cia
Premium Multinational corporation Globalization India
Inflation in India: India suffers with maximum inflation compared to chief markets. From the last two years India is trying to bring down the inflation rate but all the efforts are in vain. Started with the hike in food prices‚ inflation now has a strong foothold in the Indian economy. The consequence is that the hiked price is now considered as the “new normal” in an economy which has had subsidised prices since independence. To counter this Reserve Bank of India (RBI) has raised
Premium Inflation
Wikipedia founder Jimmy Wales Read now Close Women in India From Wikipedia‚ the free encyclopedia Jump to: navigation‚ search This article’s factual accuracy may be compromised due to out-of-date information. Please help improve the article by updating it. There may be additional information on the talk page. (October 2012) Page semi-protected Women in India PratibhaIndia.jpg Pratibha Devisingh Patil was the 12th President of the Republic of India and first woman to hold the office.[1] Gender Inequality
Free India
The eighteen through twentieth century political events have had positive and negative effects on global history. The Rise of Nazi in Germany and The Rise of Totalitarianism in Russia have had different impacts throughout the world. Also the historical circumstances leading up to these two events are different in many ways. After World War 1‚ the Weimar government in Germany faced many problems as people looked for someone to blame for their defeat in the war. Extremists on the far left and on the
Premium Nazism Fascism Nazi Germany
The Constitution of India is the longest written constitution for a country‚ containing 395 articles‚ 12 schedules‚ numerous amendments and 117‚369 words. Indian Law is largely based on English common law because of the long period of British colonial influence during the period of the British Raj. After the failed rebellion against the British in 1857‚ the British Parliament took over the reign of India from the British East India Company‚ and British India came under the direct rule of the Crown
Premium Common law Jury
➢ What is a computer? Why it is also known as a data processor? A device that computes‚ especially a programmable electronic machine that performs high-speed mathematical or logical operations or that assembles‚ stores‚ correlates‚ or otherwise processes information is known to be a computer. A computer is an electronic device which manipulates or transforms data. It accepts data‚ stores data‚ process data according to a set of instructions‚ and also retrieve the data when required. Hence it is
Premium Computer
Identify one racial group from the list below: • African American • Asian American • Middle Eastern American • Hispanic American/Latino • Native American Write a 750- to 1‚050-word paper from one of the perspectives below: • A historian writing about the racial group in a book chapter • A news reporter writing a newspaper article or blog entry about the racial group • An individual member of the racial group‚ writing a personal letter to a friend who is not a member of that racial
Premium United States
Jacob Pierce History 302-001 Professor Thomason 10/30/09 The Mummy The movie flashes forward to 1925 C.E.‚ where a brother and sister team of Egyptologists enlist the help of a former Legionnaire to help them find Hamunaptra. During the course of discovering the city‚ they stumble upon the mummy of Imhotep and the Book of the Dead. After one of the main characters reads the first passage of the book‚ Imhotep returns to life. After killing the holders of his canopic jars and harvesting
Premium Ancient Egypt
FEDERALISM IN INDIA Federalism is a basic feature of the Constitution of India in which the Union of India is permanent and indestructible. Both the Centre and the States are co-operating and coordinating institutions having independence and ought to exercise their respective powers with mutual adjustment‚ respect‚ understanding and accommodation. Tension and conflict of the interests of the Centre and the respective units is an integral part of federalism. Prevention as well as amelioration of conflicts
Premium Federalism United States United States Constitution