"Hindustan unilever limited marketing strategy" Essays and Research Papers

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    Features of Hindustan Unilever Ltd Type Public company Traded as BSE: 500696 BSE SENSEX Constituent Industry Consumer goods Founded 1932 Headquarters Mumbai‚ Maharashtra‚ India Key people Harish Manwani (Chairman)‚Nitin Paranjpe (CEO and MD) Products Foods‚ beverages‚ cleaning agents and personal care products Revenue 22116 crore (US$3.4 billion) (2011–2012) Net income 2691 crore (US$410 million) (2011–2012) Employees 16‚500 (2011) Parent Unilever Plc (67%)

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    low end of the global average. All major consumer companies of India have sophisticated marketing and product development plans. Moreover‚ the multinationals that are operating in India have business models that are tailor-made to local markets and customs. After the economic liberalization of 1991‚ many MNCs have entered India. Today‚ global companies having subsidiaries in India include Unilever‚ Nestle‚ BATA‚ Colgate Palmolive‚ Procter & Gamble‚ General Electric‚ General Motors

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    HINDUSTAN AERONAUTICS LIMITED BALANCE SHEET As at 31st March 2008 Sch. SOURCES OF FUNDS Shareholders’ Funds Capital Reserves and Surplus (Rs. in Lakhs) 31st March ’08 31st March ’07 1 2 12050.00 516322.34 528372.34 12050.00 391391.74 403441.74 Loan Funds Secured Loans Unsecured Loans Deferred Liabilities (Net) Deferred Tax Liabilities (Net) 3 0.00 233.73 233.73 168.80 111693.68 515537.95 4 4a 202.52 137904.62 666479.48 APPLICATION OF FUNDS Fixed Assets Gross block Less :

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    Hindustan Latex Limited

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    HINDUSTAN LATEX LIMITED HISTORY HLL Lifecare Limited (HLL) started to serve the Nation in the area of Health Care‚ on March1‚ 1966‚ with its incorporation as a corporate entity under the Ministry of Health and Family Welfare of the Government of India. HLL was set up in the natural rubber rich state of Kerala‚ for the production of male contraceptive sheaths for the National Family Planning Programme. The foundation stone was laid by the then Union Minister for Health and Family Welfare‚ Dr.

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    Unilever Nepal Limited

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    CHAPTER: FIVE CASH FLOW ANALYSIS………..………………………………19-26 CHAPTER: SIX FINANCIAL RATIO ANALYSIS…...............................27-28 CHAPTER: SEVEN SUMMARY AND CONCLUSION……………………… CHAPTER: ONE INTRODUCTION OF THE PROJECT Theory is just limited to knowledge‚ but practical approach gives the platform for applicability. Learning only on theoretical basis limits our knowledge horizon and keeps us far from real world. So‚ in order to have enough understanding on the accounting process‚ this

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    Hindustan Unilever Ltd: The Wheel Saga MM I Individual Assignment 1. Based on the case study above‚ critically examine HUL’s Marketing strategy (STP) for Wheel since its inception and the reasons for the success of the brand. The core reason of the introduction of the “Wheel” brand from the Hindustan Unilever Pvt. Ltd. (HUL) was to damage control the loss of market share due to the short-sightedness and the complacent attitude of the senior level managers to the potential of low income

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    Unilever Strategy

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    Unilever is an Anglo-Dutch multi-national corporation‚ one of the world’s leading suppliers of fast moving consumer goods in branded home & personal care and food categories‚ operating in over 150 countries. In 2012‚ Unilever added nearly €5 billion of turnover‚ pushing through the €50 billion mark in the process. With more than 400 brands focused on health and wellbeing‚ Unilever touches so many people’s lives in so many different ways. There are more than 2 billion consumer worldwide use a product

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    According to the study made by me‚ HLL has basic problems but which have to be dealt with planned strategy. Now we got to see where the problem lies‚ looking at the market itself will give us a lot of ideas‚ India is a developing nation with a massive population where majority areas are rural and people living in there are uneducated‚ moreover to get to these customers is very difficult as the mode of transport to these people are difficult and time taking. In that kind of situation a large company

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    Marketing and Unilever

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    Statement The History of The Unilever The History of SUNSILK Shampoo The BCG Matrix of Unilever Products Portfolio of Unilever Marketing Mix of SUNSILK Shampoo Segmentation‚ Targeting‚ Differentiation‚ and Positioning of SUNSILK Shampoo 9. Micro and Macro Environment of SUNSILK Shampoo 10.Competitors of SUNSILK Shampoo VISION STATEMENT UNILEVER Work to create a better future every day by inspiring people and develop new ways of doing business MISSION STATEMENT UNILEVER Their mission is “TO ADD VATILTIY

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    Case Study: Hindustan Lever Limited Overview Hindustan Lever Limited (HLL)‚ a leader in the fast-moving consumer goods business‚ is among the top five exporters in India.15 HLL’s distribution network‚ with more than 3‚400 distributors and 16 million outlets‚ markets more than a thousand products manufactured in more than a hundred plants across India. The company’s HIV and AIDS program‚ initiated in 2002‚ focuses on protecting the health of its skilled young workforce. Its factories have HIV and

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