"Hilton case study and solution" Essays and Research Papers

Sort By:
Satisfactory Essays
Good Essays
Better Essays
Powerful Essays
Best Essays
Page 1 of 50 - About 500 Essays
  • Satisfactory Essays

    Hilton Case study

    • 498 Words
    • 2 Pages

    Case Summary: Hilton Problem: From the case‚ we know Hilton is currently using the marketing penetration by focusing on business travelers. And now the expensive loyalty-program features that are added by Starwood Hotels and Resorts Worldwide Inc. for attracting more business travelers is threatening Hilton by increasing Hilton’s cost or decreasing Hilton’s market shares. Solution: In my opinion‚ in response to the Starwood’s strategy‚ the solution for Hilton’s dilemma should be market development

    Premium Airline Hotel Cost

    • 498 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    hilton case study

    • 554 Words
    • 3 Pages

    CASE STUDY: Decision time at Hilton Hilton’s current distribution policy is causing its original competitive advantage of being the industry leader to deacrease. As a matter of facts‚ the traditional channels Hilton is using (such as hotel wholesaler‚ tour operators‚ global distributors systems and third-parties websites) plus the increasing popularity of Expedia-like sites has led the company to loose market shares (caused by the introduction of smaller independent hotel chains). Therefore‚ considering

    Premium Marketing Hotel Strategic management

    • 554 Words
    • 3 Pages
    Good Essays
  • Good Essays

    Hilton Case Study

    • 1453 Words
    • 6 Pages

    Identification The problem identified is that Hilton HHonors need to decide how to approach a different positioning stand and focus on differentiating its loyalty program from the recently announced Starwood Preferred Guest and other competitors rather than to match their program with Preferred Guest. It is recognized that other competitors such as Hyatt and Marriot who are part of the big players in the hotel industry have not respond to Starwood’s announcement. Thus‚ Hilton will need to decide how to differentiate

    Premium Brand Hotel Loyalty program

    • 1453 Words
    • 6 Pages
    Good Essays
  • Powerful Essays

    Hilton Case Study

    • 5665 Words
    • 23 Pages

    HILTON WORLDWIDE Prepared for Professor Issam A. Ghazzawi Prepared by BUS 551: Seminar in Organization Theory & Behavior October 11‚ 2010 CONTENTS PAGE Introduction……………………………………………………………………………3 Organizational Background………….……..……………..……...……………………3 Organizational Structure and Design………………………...………..………………6 Hilton’s Culture and Ethics……………..…………………………………….……….9 Organizational Environment…………..………………..……………..……………..10 Hilton Hotel manages its workforce diversity…………………………..….………

    Premium Hilton Worldwide Hotel Hotel chains

    • 5665 Words
    • 23 Pages
    Powerful Essays
  • Powerful Essays

    Hilton Case Study

    • 2214 Words
    • 9 Pages

    Hilton Case Study After staving off two major takeover attempts in the 1990 ’s‚ Hilton Hotels Corporations (HHC) decided to adjust its overall strategy and become more aggressive in its business operations. Although already a force in the hotel industry with a strategic focus in three areas: hotel ownership‚ managing and franchising‚ and timeshare; Hilton Hotels decided to shift more resources into gaming‚ resort operations and the mid-priced segment of the hotel industry (hotel-online.com 2006)

    Premium Hilton Worldwide Hotel Hotel chains

    • 2214 Words
    • 9 Pages
    Powerful Essays
  • Good Essays

    Hrm Hilton Case Study

    • 1529 Words
    • 7 Pages

    A SKILLSOFT CASE STUDY HILTON HOTELS Whichever major city you find yourself in‚ the chances are you’ll come across a Hilton Hotel. The company has 380 hotels worldwide and is represented in 66 countries. Its 80‚000 strong workforce looks after an average of 8 million guests every year. ACHIEVED RESULTS • 88% want access to more e-learning • 90% would recommend it to others • 80%+ levels of satisfaction • 2‚500 active users worldwide - representing the total number of licences currently purchased

    Premium Management Hilton Worldwide

    • 1529 Words
    • 7 Pages
    Good Essays
  • Best Essays

    Hilton Hhonors Case Study

    • 2564 Words
    • 11 Pages

    Managing a Better Program - Introduction Hilton Hotels sees its frequent guest programs “HHonors” as an incredibly important marketing tool. It serves to direct promotional and customer service efforts for a population of its most important clients‚ the frequent business traveler. Hilton is running the “HHonors” loyalty program to create and retain loyal customers in the same way as its major competitors. Organizations in the lodging industry all compete for the same subset of customers by introducing

    Premium Loyalty program Hotel chains Marketing

    • 2564 Words
    • 11 Pages
    Best Essays
  • Better Essays

    Hilton Hotels-Case Study

    • 1034 Words
    • 5 Pages

    In an attempt to become a more aggressive business operation‚ Hilton Hotels decided to change its strategic direction by venturing into the gaming industry. With this strategy came not only new opportunities but also large elements of risks and competition. In 1994 the growth in the gaming segment declined with gaming operating income down by 7% from 1993. The Hilton Hotels however had a 3% increase in occupancy from 1993. In view of this‚ it is important to understand market needs and develop marketing

    Premium Hotel Casino Marketing

    • 1034 Words
    • 5 Pages
    Better Essays
  • Satisfactory Essays

    Case - Hilton

    • 374 Words
    • 2 Pages

    Brian Lowe Case: Hilton 1. If the company had dropped product 103 as of January 1‚ 2004‚ what effect would the action have had on the $158‚000 for the first six months of 2004? The variable costs associated with product 103 will go away when the product line is eliminated. However‚ the fixed costs will remain and be spread over the other two programs. In order for the company to consider eliminating the product‚ the variable costs removed must be greater than the product sales. -------------------------------------------------

    Premium Marketing Profit Costs

    • 374 Words
    • 2 Pages
    Satisfactory Essays
  • Satisfactory Essays

    Hilton Case

    • 845 Words
    • 3 Pages

    Michael Naftaly Spring 2015 Hilton Honors 1. How can a loyalty program help the property operator and brand owner manage customers better     A loyalty program is a very useful tool in managing customers and more importantly trying to keep them. The first aspect a loyalty program aide operator and owners is the ability to track customer’s behaviors‚ wants

    Premium Hotel Marketing Hotels

    • 845 Words
    • 3 Pages
    Satisfactory Essays
Previous
Page 1 2 3 4 5 6 7 8 9 50