PRODUCT IMPROVEMENT OR INNOVATION: WHAT IS THE KEY TO SUCCESS IN TOURISM? by Klaus Weiermair Professor and Head of the Center for Tourism and Service Economics University of Innsbruck Abstract This paper is built like a three–layered club house sandwich with the first layer providing some theoretical and conceptual insights regarding expected innovation behaviour in tourism based on available material in tourism and industrial economics. The second layer will provide empirical insights and/or testing
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RQ: To what extent can PepsiCo use viral marketing for market entry to launch their new brand of biscuits into the Indian market? INTRODUCTION 1. BACKGROUND OF PEPSICO INDIA PepsiCo re-entered India in 1989 and is headquartered at Gurgaon near New Delhi. Currently‚ PepsiCo India‚ has 19 different product lines that generate an annual revenue of $ 10 billion. The present product portfolio is as follows: Beverages * Iconic refreshment beverages: Pepsi‚ 7UP‚ Nimbooz‚ Mirinda‚ Mountain
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org/disciplines/leadership/actions/ohio_state.htm [accessed 2 November 2006]. Parker Follett‚ M. 1941‚ Dynamic Administration‚ Harper & Brothers‚ New York. Shackleton‚ V. 1995‚ Business Leadership‚ Routledge‚ London. Steinmann‚ H. & Schreyögg‚ G. 2005‚ Management‚ Gabler Verlag‚ Wiesbaden‚ 6th ed. Stogdill‚ R. 1974‚ Handbook of Leadership: A Survey of the Literature‚ The Free Press‚ New York. Tannenbaum‚ R. & Schmidt W. H. 1958‚ How to choose a leadership pattern‚ Harvard Business Review‚ pp. 95-101. Vroom‚ V. H.
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Master of Intercultural Communication Studies Winter semester 2009/2010 Course: Intercultural Management Administration: Jacek Sojka The benefit of Business Coaching for the intercultural management M. Stollenwerk Contents 1. Introduction 2. The main requirements on intercultural management 2.1 Aspects that influence intercultural collaboration 2.2 Demands on international managers 3. Business Coaching 3.1 “Coaching” - one term many prospects 3.2 Methods of business coaching
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Investment Analysis and Recommendation Lester E. Downing H210 Professor Finance Les Roces-Gruyére University of Applied Sciences Submitted August 15‚ 2010 Investment Analysis and Recommendation Accor: Governance Accor is an international hotel group with corporate headquarters located in Paris‚ France. The company is publicly traded on the French stock exchange‚ the CAC 40. One of the largest hotel groups in the world (Sharkey‚ 2009)‚ Accor operates hotels throughout the world in
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A Doll’s House by Henrik Ibsen Copyright Notice ©1998-2002; ©2002 by Gale Cengage. Gale is a division of Cengage Learning. Gale and Gale Cengage are trademarks used herein under license. For complete copyright information on these eNotes please visit: http://www.enotes.com/dolls-house/copyright eNotes: Table of Contents 1. A Doll’s House: Introduction 2. A Doll’s House: Henrik Ibsen Biography 3. A Doll’s House: Summary 4. A Doll’s House: Summary and Analysis ♦ Summary and Analysis:
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Project Management 722G20 Dr. Paol Canonico and Dr. Jonas Söderlund Februay 13‚ 2009 Word count: 9‚944 The Sydney Opera House Stakeholder Management and Project Success Group 5: Vincent Anter Elin Hansson Ollie McNaught-Reynolds Annabelle Tessard Contents 1. Introduction ............................................................................................................... 3 1.1 Background .............................................................................
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Tourismus- Management (G. Haedrich et al.‚ eds) pp. 379-403‚ de Gruyter. * Krielkamp‚ E. (1998). Strategisches Planung in Tourismus‚ In Tourismus- Management (G. Haedrich et al.‚ eds) pp. 287-324‚ de Gruyter. * Krystek‚ U. (1987). Unternehmungskrisen. Gabler. * Luhmann‚ N. (1991). Soziologie des Risikos. de Gruyter. * Pizam‚ A. (2009). The Global Financial Crisis and Its Impact on the Hospitality Industry. International Journal of Hospitality Management‚ 28‚ 301 * Protiviti * Rirchie‚ B. and Crouch
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au Temps des Marques »‚ Paris: Le Débat‚ Gallimard. Lasslop‚ I.‚ (2002). I « dentitätsorientierte Führung von Luxusmarken. In in: H.‚ Burmann‚ C.‚ Koers‚ M. (eds)‚ Markenmanagement: Grundlagen der identitätsorientierten Markenführung. Wiesbaden »: Gabler‚ p. 328–351. Leibenstein‚ H.‚ (1950) « Bandwagon‚ Snob and Veblen Effects in the Theory of Consumer Demand. Quarterly Journal of Economics‚ » ‚ p.183–207. Kisabaka‚ L.‚ (2001). « Marketing für Luxusprodukte‚ » Cologne: Fördergesellschaft Produktmarketing
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AuthorHouse * Debrah Yaw A.‚ and Smith Ian G.‚ 2001‚ Work and employment in a globalized era: an Asia Pacific focus‚ Routledge * F * Gohelich Robert‚ 2009‚ Make-or-Buy Decisions in Aerospace Organizations: Essays on Strategic Efficiency Improvement‚ Gabler Verlag * Gottschalk Petter‚ 2007‚ Business dynamics in information technology‚ Idea Group Inc (IGI) * Kotabe Masaki and Helsen Kristian‚ 2009‚ The SAGE handbook of international marketing‚ Sage Publications Ltd. * M * Ness Immanuel‚ 2011‚ Guest
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