Tourism: Principles‚ Practices‚ Philosophies Part Five: Essentials of Tourism Research and Marketing Learning Objectives • Become familiar with the marketing mix and be able to formulate the best mix for a particular travel product. • Appreciate the importance of the relationship between the marketing concept and product planning and development. • Understand the vital relationship between pricing and marketing. • Know about distribution systems and how this marketing principle can best be applied
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The World Tourism Organization had its initial stages as the International assembly of Official Tourist Traffic relations set up in 1925 in The Hague. It was renamed the International Union of Official Travel Organizations (IUOTO) later than World War II and shifted to Geneva. IUOTO was a scientific‚ non-governmental organization‚ whose relationship at its climax included 109 National Tourist Organizations (NTOs) and 88 Associate Members‚ among them private and public groups. As tourism raised and
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The Ten “P’s” of Travel‚ Tourism and Hospitality Marketing* * From Best Practices for International Tourism Development for Rural Communities (2002) by David L. Edgell‚ Sr.‚ PHD Marketing… “…. to design a product/service combination that provides real value to targeted customers‚ motivates purchase‚ and fulfills genuine customer needs.” -James Makens et al.‚ Marketing for Hospitality and Tourism‚ 1999 Ten “P’s” 1. Product The tourism product differs from other products due
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The Government of Nepal has declared to celebrate the year 2011 as "Nepal Tourism Year 2011" and has lunched the slogan "Together for Tourism" for it. The tourism trade Organizations and the stake holders like us have already accepted the Program and are eagerly awaited to welcome the targeted One Million Foreign Tourists and the Internal Tourists in similar numbers. The whole year will be celebrated by exposing the History‚ Culture‚ Nature and Adventure of the country. Visitors can observe various
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ANALYSIS OF THE TOURISM DESTINATION – CONCEPTUAL–METHODOLOGICAL ASPECTS. CASE STUDY: THE NORTHERN OLTENIA OR OLTENIA BENEATH THE MOUNTAIN FELICIA–AURELIA STĂNCIOIU‚ OCTAVIAN ARSENE‚ NICOLAE TEODORESCU‚ MIRELA MAZILU‚ IOAN COSMESCU‚ ROXANA CRISTINA MARINESCU Felicia–Aurelia STĂNCIOIU‚ Professor PhD Academy of the Economic Studies‚ Bucharest Octavian ARSENE‚ Director of the General Board for Development and International Relations‚ Ministry of the Small and Middle Enterprises‚ Trade‚ Tourism and liberal
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Mobile phones: A blessing or a curse? Discussion Mobile phones are becoming a very arguable topic of today. In this discussion I will present reasons from both sides of the argument. The technology of today is constantly increasing and the world has to be accepting of this. Mobile phones have become a definite essential. Communication between people is easier and fast. Though‚ the disadvantages brought along with the fast grown technology cannot be ignored. These problems not
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BSHRM2y1-2 1.1Tourism as an academic field of study a.) Obstacles development: The emergence of tourism as a legitimate area of investigation within the university sector is a recent and ongoing development‚ and one that has encountered many obstacles. 1.2Tourism as an academic field of study >Tourism perceived as a trivial activity >Large-scale tourism as a recent activity >Tourism perceived as a vocational field of study >Lack of clear definitions and reliable data >Lack of indigenous
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: Paul Stolk Today‚ increase in the discretionary leisure time and disposable income of the society has undoubtedly created tourism boom in many countries. As soon as tourism industry is measured as a fundamental factor in improving the economy‚ local governments and other corporations in a destination have shifted their focus towards creation of more tourism attractions in order to compete with related destinations on targeted markets. In the olden days‚ people who travelled with the leisure
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English 102 Research Paper What is a curse? A curse could be defined as anything negative wished upon a person or place. So is it possible that an entire franchise be cursed? Well this is the case for one Major League baseball club‚ the Chicago Cubs. It has been over 100 years‚ 1908‚ since the Cubs have won the World Series. With many many great teams since then and no World Championships‚ is it too much to think that maybe‚ just maybe this franchise‚ is cursed? Well from the Billy goat in 1945
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Impacts From Tourism Change or loss of indigenous identity and values Tourism can cause change or loss of local identity and values‚ brought about by several closely related influences: Commodification Tourism can turn local cultures into commodities when religious rituals‚ traditional ethnic rites and festivals are reduced and sanitized to conform to tourist expectations‚ resulting in what has been called "reconstructed ethnicity." Once a destination is sold as a tourism product‚ and
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