Executive Summary Mr. Nakamura had built a substantial business and the Crysanthemum brand became Japan’s best selling brand. But he had no business outside of Japan and the Japanese market was already flooded with lot of other handicrafts. So he needed to look for new markets. This was the situation when he received offers from two highly recommended U.S companies. Each offer has been evaluated in terms of brand representation‚ cost reduction and maximization of profit margin. It is
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Situation Analysis: In 1948‚ when Mr. Nakamura took over the business family‚ observed the high demand of lacquer ware in the Japanese market but supply was not in accordance to that. In 1952‚ he built a substantial business for mass production of 500000 sets of lacquer table ware using numerous men power.The Nakamura “chrysanthemum” brand has become Japan’s best known and bestselling brand in terms of its good quality and middle class users. However‚ Outside of Japan he was restricted as per government
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GLOBALIZATION POLICY OF THE NAKAMURA LACQUER COMPANY SUBMITTED TO: MR SANJAY KUMAR GUPTA DATE OF SUBMISSION: 18.08.2008 SUBMITTED BY: JOYDEEP MUKHERJEE (20081020) To Mr Nakamura The Nakamura Lacquer Company From: Joydeep Mukherjee Date: August 18‚ 2008 Subject: Report on Globalization Policy of the Company Dear Sir The issue of Globalization of the Nakamura Lacquer Company has been addressed in this
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The Structure of a Business Decision Executive Summary The Nakamura Company of Kyoto‚ Japan is famous for making quality and for middle class lacquer containers for the daily table. The company started selling the product under the brand Chrysanthemum which eventually became the leader in the market. The product became famous with the American GI’s after the World War 2 back when Japan was under rehabilitation with assistance of the United States. Aside from the purchases made by the GI’s
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EXECUTIVE SUMMARY Our Company has limited growth in Domestic Market as we are already the best seller. We are having no international business. As classified by the Government of Japan‚ we cannot invest abroad hence should think seriously about export. The National China Company‚ the largest manufacturer of good quality dinnerware in United States has offered the annual purchase of 400000 sets of our product at 5% extra price for three years. Semmelback‚ Semmelbach and Whittacker‚ Chicago‚ the
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Yutaka Nakamura Case Study Case Summary Yutaka Nakamura is a 44 year old Japanese man who works in the sales department of a large electronics firm. 4 years ago‚ Yutaka and his family (Son: Kenichi‚ Daughter: Yukimi and Wife: Chizuru) were sent to work in a key subsidiary in California. After becoming accustomed to living in the United States‚ Yutaka’s time was up and it was time for him and his family to return to Japan. Although Yutaka and his family enjoyed their life in America‚ they we’re
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warnings 3. What was the first thing noticed when the bomb went off? bright light 4. What protected Mr. Tanimoto from the blast? a rock garden Hatsuyo Nakamura 5. Why didn’t Hatsuyo move the children when the new air warning went off? They were tired from the night’s sirens. 6. How did Hatsuyo’s husband die? in the war 7. How did Hatsuyo support herself and her children? sewing/seamstress Dr. Masakazu Fujii 8. Why did Dr. Fujii get up early that morning? to take a guest to the
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scientists. Miss Toshinki Sasaki‚ Doctor Masakazu Fujii‚ Mrs. Hatsuyo Nakamura‚ Father Wilhelm Kleinsorge‚ Doctor Terufumi Sasaki‚ and The reverend Mr. Kiyoshi Tanimoto were among the few survivors. Mrs. Hatsuyo Nakamura’s story has really stood out. She was a caring and resourceful person‚ she was also a very dedicated citizen to Hiroshima. As a tailor’s widow‚ three children were dependent on her to raise and provide for them. Mrs. Nakamura was the kind of person who was obedient‚ she did what she
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weak or wounded to move‚ and in the absence of any official help‚ people like Father Kleinsorge and Mr. Tanimoto are left to protect them from encroaching fires‚ whirlwinds‚ and the rising tide of the river. Among the victims they help are Mrs. Hatsuyo Nakamura and her young children. Miss Toshiko Sasaki is a young clerk whose leg is fractured in the blast. Her wound becomes terribly infected‚ and she receives no real medical help for weeks after the explosion. The bomb kills more than half the doctors
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Tanimoto was helping one of his friends move when the blast hit the city of Hiroshima. A woman by the name of Mrs. Hatsuyo Nakamura was used to the air-raid sirens so when they went off again she let her kids sleep in leaving them alone. Throughout the book it repeatedly reminds you of the time each events are happening and how far away the citizens are from the blast. When Mrs. Hatsuyo Nakamura heard the sirens she was watching her neighbor tear down their house for fire lanes‚ however‚ he later was killed
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