company. McDonald’s uses a batch process to cook hamburgers (Exhibit A). Using a batch process means that the speed of delivery is dependent upon the speed and experience of the individual worker. Hamburgers are cooked on a large platen‚ in batches of up to twelve. Two or more batches may be on the platen at one time‚ in various stages of cooking. This means that a worker is required to manage the grill exclusively during rush hours. The hamburgers are hand-seared after 20 seconds on the grill‚ turned
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a survey was done the brothers realized that 80% of their sales were hamburgers. As a result‚ in October 1948 the brothers closed their original McDonald’s business to make changes to the restaurant’s business concepts. They also realized that the future relied on speed‚ mass production and lower prices. In December 1948‚ they opened the original McDonald’s restaurant offering "SPEEDEE SERVICE SYSTEM" selling 15 cent hamburgers and 10 cent fries. In 1954‚ Ray Kroc a milkshake machine salesman visited
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1. Introduction about Burger King Vietnam Burger King‚ founded in 1954 by James McLamore and David Edgerton‚ is one of the largest fast food chains company in the world. Its menu has not only basic hamburger but also many none – hamburger sandwiches including chicken‚ fish. At the end of the year 2012‚ Burger King has 12‚997 restaurants over 86 countries. Most of them were owned by its franchisees. Burger King Vietnam is also a franchise business model. Two stores of Burger King were opened
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American company White Castle is generally credited with opening the second fast-food outlet in Wichita‚ Kansas in 1921‚ selling hamburgers for five cents from its inception and spawned numerous competitors. It is arguable because most historians and Secondary School textbooks state that A&W was the first fast food restaurant‚ which opened in 1919.(E. Tavares) The hamburger restaurant concept which is most associated with the term "fast food" was created by two brothers originally from Nashua‚ New
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The pace of modern life is fast‚ and nowhere is it faster than in America. We want fast transportation‚ fast communication‚ fast computers‚ fast photos‚ fast music‚ fast repairs‚ and fast service from the businesses we patronize. It is from the last of these that we got fast food. At first‚ it was a matter of fast service. Fountain and Fast Food Service was the title of a trade magazine‚ which published statements like this from 1951: "The partners have become old hands at spotting the type of
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Practice Final Exam ENGL032 Part 1: In this section of the final exam‚ you will be asked questions about Active Reading Strategies. You will need to know the definitions of each one in order to answer the questions on the final exam. As a way of preparing‚ test your knowledge of each strategy by defining or describing each one in the space below. Prediction Questioning/Wondering Summarizing Visualizing Making Connections
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children to play in. It is also known for their Happy Meals‚ which contains a hamburger‚ french fries and the always desired toy. McDonald’s is my favorite fast food restaurant because it has everything I love. Their food is my favorite‚ the service is good and they have charities‚ which is very important. McDonald’s has a lot of combos‚ which have a hamburger‚ french fries and a soda. There is a wide variety of hamburgers and my favorite is the Quarter Pounder with Cheese. It is made of a quarter
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drive-in in 1940 by two brothers‚ Dick and Mac McDonald. After discovering that most of their profits came from hamburgers‚ the brothers closed their restaurant for three months and reopened it in 1948 as a walk-up stand offering a simple menu of hamburgers‚ french fries‚ shakes‚ coffee‚ and Coca-Cola. The food was served in disposable paper wrapping. As a result‚ they were able to produce hamburgers and fries constantly and inexpensively‚ without waiting for customer orders. It was about half the price
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Fast Food Case Study Burger King and McDonalds’ are two different fast food restaurants that both serve hamburger and fries‚ in a fast and friendly environment that is affordable. McDonalds‚ serves the notorious quarter pounder‚ while Burger Kings claim to fame is the charbroiled Whopper‚ both of which will be compared. The customer expectations‚ process of production‚ and the effectiveness are the factors in which separate these two‚ and recommendations after the case study will be prepared.
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opportunity for expansion for McDonald’s outside the US. Threats 1. Prejudices: The main issue when entering a new geography is the need to understand the culture prevalent there. McDonald’s had a tough time explaining what a Hamburger means to a German who felt hamburgers were people from the city of Hamburg. Similarly‚ in Japan‚ Potatoes were used only to make starch. So‚ McDonald’s found it difficult to explain its products to the locals in both these countries. 2. They maintain the same traditional
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