loss‚ McDonalds attempts to continue new innovations and services. These attempts are in hope of maintaining old customers‚ attracting new customers and ultimately increasing revenue and profit. Obviously‚ McDonalds is the leading producer of hamburgers and French fries. Also‚ there is no secret that McDonalds sells chicken sandwichesboth fried and grilled‚ fish sandwiches and the most popular drinks to complement the meals such as Coca Cola‚ Pepsi and HiC. Yet‚ as the economy continues to slump
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competitive advantages in the marketplace for being known for its innovation to their menus such as the Salad Bar‚ Hot-Stuffed Baked Potatoes and the whole breast Chicken Sandwiches aside from its great tasting hamburger. Wendy’s set an industry practice by offering old fashioned and made to order hamburgers using fresh meat. “To become bigger than McDonald’s” but not “another McDonald’s” was the goal of Thomas that also serves as his motivator for his action plan in Wendy’s growth development. As the fast-food
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THEY COOK THEIR HAMBURGER PATTIES AMANDA ARCHIBALD Com/155 07/30/2012 James Kersting The difference between McDonald’s and Burger King is the way they cook their hamburger patties. The way that they cook there hamburger patties is what has made them the top two worldwide famous fast food chains. McDonald’s cooks their hamburger patties on a flat top gas grill. The grill has a timer for letting the employees know to flip the patties and to remove the hamburger patties. The size
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McDonald ’s (2008). "Annual Report. Retrieved September ". http://www.mcdonalds.com/corp/invest/pub/2008_annual_shareholders.html Nachrichten‚ F Peter‚ J. P. and J. H. Donnelly (2007). Marketing management : knowledge and skills. Boston ; London‚ McGraw-Hill Irwin. Phil Lyon‚ S. T. a. S. S. (2007). "The Ritzer debate continued." http://www.mcspotlight.org/media/reports/silverstone.html Schlosser‚ E Thomm‚ R. (1996). Business China : a practical insight into doing business in China. Chatswood‚ N.S.W.‚ Business
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ways in which Burger King differentiate itself from its competitors. These are the way in which hamburgers are cooked (Flamed broiled method) and option it offers its customers as to how they want their hamburger. The way in which Burger King advertise its process of preparing Hamburgers “Flame Broiled’ instead of grill that fry‚ gives the buyer the satisfaction of buying a healthy steak (Hamburger). This not only ensure patronage but make the targeted market group feels good about the product
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company. McDonald’s uses a batch process to cook hamburgers (Exhibit A). Using a batch process means that the speed of delivery is dependent upon the speed and experience of the individual worker. Hamburgers are cooked on a large platen‚ in batches of up to twelve. Two or more batches may be on the platen at one time‚ in various stages of cooking. This means that a worker is required to manage the grill exclusively during rush hours. The hamburgers are hand-seared after 20 seconds on the grill‚ turned
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a survey was done the brothers realized that 80% of their sales were hamburgers. As a result‚ in October 1948 the brothers closed their original McDonald’s business to make changes to the restaurant’s business concepts. They also realized that the future relied on speed‚ mass production and lower prices. In December 1948‚ they opened the original McDonald’s restaurant offering "SPEEDEE SERVICE SYSTEM" selling 15 cent hamburgers and 10 cent fries. In 1954‚ Ray Kroc a milkshake machine salesman visited
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1. Introduction about Burger King Vietnam Burger King‚ founded in 1954 by James McLamore and David Edgerton‚ is one of the largest fast food chains company in the world. Its menu has not only basic hamburger but also many none – hamburger sandwiches including chicken‚ fish. At the end of the year 2012‚ Burger King has 12‚997 restaurants over 86 countries. Most of them were owned by its franchisees. Burger King Vietnam is also a franchise business model. Two stores of Burger King were opened
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drive-in restaurants. Even though McDonald’s just earned in $200‚000 per year‚ the two brothers chose to close and renewed the McDonald’s restaurant by selling hamburgers‚ French fries‚ chicken‚ desserts‚ milkshakes and many more. Based on the information of the McDonald’s history‚ the most popular food in McDonald’s restaurant are its hamburgers. Richard and Maurice decided to revolutionize their restaurant by using new system as known as “Speedee Service System” (refer to appendix
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American company White Castle is generally credited with opening the second fast-food outlet in Wichita‚ Kansas in 1921‚ selling hamburgers for five cents from its inception and spawned numerous competitors. It is arguable because most historians and Secondary School textbooks state that A&W was the first fast food restaurant‚ which opened in 1919.(E. Tavares) The hamburger restaurant concept which is most associated with the term "fast food" was created by two brothers originally from Nashua‚ New
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