Camping in the Wilderness vs. Vacationing at a Resort Every year millions of families take a family vacation to get away from reality and be able to relax. Some families like to go camping out in the wilderness‚ while others go to a fancy five-star resort. Both camping and vacationing at a resort can be fun and relaxing‚ but there are many differences of the two‚ such as‚ the amount of effort to set up and get prepared‚ the comfort level‚ and the surroundings. When camping in the wilderness‚
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COMPANY OVERVIEW MGM Resorts International is a Paradise‚ Nevada based corporation that brands itself as a global hospitality company. It is the second largest gaming company in the world by revenue - about US$6 billion in 2009. It owns and operates 15 properties in Nevada‚ Mississippi and Michigan‚ and has 50% investments in four other properties in Nevada‚ Illinois and Macau‚ China. The company began as MGM Mirage on May 31‚ 2000‚ with the merger of MGM Grand Inc. and Mirage Resorts Inc. In the mid-2000s
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which is “A study of tourist profile to visit integrated resorts in Singapore”. I’ve completed all of these using inductive and deductive reasoning‚ as this is relevant to my research process. In addition‚ it helps me to gather more updated information about my topic. While my topic is focused on Singapore‚ I still need to do more research on general theories about the tourist profile of other countries and combine them with integrated resorts. The travel company will first study the motivation of
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1. Provide an in-depth profile of the family market that the club aims to attract. Use the demographic‚ psychographic‚ behavioral methods of market segmentation According to the demographic method‚ Orchid Country Club is located near Sungei Seletar Reservoir‚ Yishun Avenue 1. They target the middle ($3‚500 to $5‚500 a month) and high-income ($11‚500 to $16‚600 per month) families that have the spending power to purchase membership from the club. The minimum requirement for education level are
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MOUNTAIN DEW: Selecting New Creative CASE STUDY SECTION A GROUP 5 Roll Numbers : FPM/04/005 (SUPRIYA K. K.) PGP/14/005 (AMIT KUMAR) PGP/14/015 (ARITRA BASU ROY) PGP/14/025 (DEVARAJAN K) PGP/14/035 (KRISHNAN VR) PGP/14/045 (SAURABH MAHAJAN) PGP/14/055 (TANOY DHAR) Issues identified: 1. “Do the Dew” campaign was more than 8 years old. 2. Ads were becoming too predictable and repetitive. 3. Use of alternative sports was becoming predictable. 4. Increase in
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Mountain Bikes It has been a decade in the making‚ but the mountain bike has become a passion for many people. Along with this passion it has also become the most environmental way to get from point A to B. It has gone through a very intense evolution process over the past decade. It all started with some guys from California who took their bikes out for a ride on their day off‚ they modified their bikes and turned a hobby of theirs into a worldwide phenomenon. The mountain bike’s rapid increase
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Big RESORT PROPERTY Ownership Big sky resort is currently owned and operated by Boyne Resorts Company‚ but its background is a bit more interesting than that. In 1970‚ after his retirement and return to his home state on Montana‚ NBC newscaster Chet Huntley began building the resort. In December of 1973 the resort opened for the first time. Unfortunately Mr. Huntley was not able to enjoy his resort very long as he died a few short months later on March 20th‚ 1974 at the age of 62. In 1976‚ Boyne
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CASE ANALYSIS NOTE Mountain Dew: Selecting New Creative Analysis: History of Mountain Dew advertising: 1. It was introduced in 1940 and didn’t have any brand history or specific culture. 2. Advertising was handled by Ogilvy and Mathers before being Assigned to BBDO in 1973. 3. The drink hit it off in the rural areas of the US‚ mainly on the Eastern seaboard and into the Northern plains of Minnesota and the Dakotas 4. Campaign themes over the years when different ads were
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CASE 8-1 Mountain Bell Telephone Company Jim Martin‚ marketing research manager for Mountain Bell‚ studied the final research design for the hospital administrator study that had been prepared by Industrial Surveys‚ a marketing research firm in Denver. He realized that he needed to formulate some recommendations with respect to some very specific questions. Should individual personal interviewers be used as suggested by Industrial Surveys‚ or should a series of one to six focus-group interviews
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With recent declining sales for Mountain Man Beer Company (MMBC)‚ Chris Prangel is considering launching Mountain Man Light as a brand extension aligned with changes in beer drinkers’ preferences. He is seeking to maximize market coverage while minimizing brand overlap‚ and at the same time avoiding any brand equity damage‚ as MMBC’s core consumer segment is significantly different from the new targeted segment. Chris expects to negate declining sales of Mountain Man Lager and capture market share
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