COMPANY OVERVIEW MGM Resorts International is a Paradise‚ Nevada based corporation that brands itself as a global hospitality company. It is the second largest gaming company in the world by revenue - about US$6 billion in 2009. It owns and operates 15 properties in Nevada‚ Mississippi and Michigan‚ and has 50% investments in four other properties in Nevada‚ Illinois and Macau‚ China. The company began as MGM Mirage on May 31‚ 2000‚ with the merger of MGM Grand Inc. and Mirage Resorts Inc. In the mid-2000s
Premium Las Vegas Strip MGM Mirage
seaside resort 01-10-2012 Introduction After the war the seaside resorts in Great Britain became very popular. The reason it became very popular was because people could not afford to go abroad. Also the transport was very poor. After the war the seaside resorts did not have any renewing en elderly people retired at the seaside resorts. This because of the transport around the resorts. This research report is about the Bridlington seaside resort and investigates how this resort can attract
Premium Seaside resort Resort Old age
which is “A study of tourist profile to visit integrated resorts in Singapore”. I’ve completed all of these using inductive and deductive reasoning‚ as this is relevant to my research process. In addition‚ it helps me to gather more updated information about my topic. While my topic is focused on Singapore‚ I still need to do more research on general theories about the tourist profile of other countries and combine them with integrated resorts. The travel company will first study the motivation of
Premium Management Learning Scientific method
1. Provide an in-depth profile of the family market that the club aims to attract. Use the demographic‚ psychographic‚ behavioral methods of market segmentation According to the demographic method‚ Orchid Country Club is located near Sungei Seletar Reservoir‚ Yishun Avenue 1. They target the middle ($3‚500 to $5‚500 a month) and high-income ($11‚500 to $16‚600 per month) families that have the spending power to purchase membership from the club. The minimum requirement for education level are
Premium Golf
Big RESORT PROPERTY Ownership Big sky resort is currently owned and operated by Boyne Resorts Company‚ but its background is a bit more interesting than that. In 1970‚ after his retirement and return to his home state on Montana‚ NBC newscaster Chet Huntley began building the resort. In December of 1973 the resort opened for the first time. Unfortunately Mr. Huntley was not able to enjoy his resort very long as he died a few short months later on March 20th‚ 1974 at the age of 62. In 1976‚ Boyne
Premium Piste Resort Skiing
CASE ANALYSIS NOTE Mountain Dew: Selecting New Creative Analysis: History of Mountain Dew advertising: 1. It was introduced in 1940 and didn’t have any brand history or specific culture. 2. Advertising was handled by Ogilvy and Mathers before being Assigned to BBDO in 1973. 3. The drink hit it off in the rural areas of the US‚ mainly on the Eastern seaboard and into the Northern plains of Minnesota and the Dakotas 4. Campaign themes over the years when different ads were
Premium Target market Super Bowl Target audience
MOUNTAIN DEW: Selecting New Creative CASE STUDY SECTION A GROUP 5 Roll Numbers : FPM/04/005 (SUPRIYA K. K.) PGP/14/005 (AMIT KUMAR) PGP/14/015 (ARITRA BASU ROY) PGP/14/025 (DEVARAJAN K) PGP/14/035 (KRISHNAN VR) PGP/14/045 (SAURABH MAHAJAN) PGP/14/055 (TANOY DHAR) Issues identified: 1. “Do the Dew” campaign was more than 8 years old. 2. Ads were becoming too predictable and repetitive. 3. Use of alternative sports was becoming predictable. 4. Increase in
Premium Super Bowl Brand management Slurpee
also offers a view of Taal Lake - a lake within an island within a lake. With this Shizuka Nature Resort would be a tourist destination for families‚ business people want to relax and foreign tourist for a pleasant and quite venue to spend vacations. In Shizuka Nature Resort offers a artificial Onsen‚ pools for adult and children and zen spa were the tourist enjoy. Shizuka Nature Resort has its own Japanese Restaurant that serve authentic Japanese dish and a fusion of Filipino taste‚ a Japanese
Premium Laguna Batangas
Mountain Bikes It has been a decade in the making‚ but the mountain bike has become a passion for many people. Along with this passion it has also become the most environmental way to get from point A to B. It has gone through a very intense evolution process over the past decade. It all started with some guys from California who took their bikes out for a ride on their day off‚ they modified their bikes and turned a hobby of theirs into a worldwide phenomenon. The mountain bike’s rapid increase
Premium Bicycle
CASE 8-1 Mountain Bell Telephone Company Jim Martin‚ marketing research manager for Mountain Bell‚ studied the final research design for the hospital administrator study that had been prepared by Industrial Surveys‚ a marketing research firm in Denver. He realized that he needed to formulate some recommendations with respect to some very specific questions. Should individual personal interviewers be used as suggested by Industrial Surveys‚ or should a series of one to six focus-group interviews
Premium Bell System Qualitative research Marketing