D. Threat of substitute products/services 9 E. Intensity of rivalry among competitor 10 III. Company analysis 11 A. H&M 11 1. H&M Vision‚ Values‚ Goal and Strategy 11 2. H&M’s internationalization process 11 3. H&M’s organizational structure 12 4. H&M’s Global Role 13 B. SWOT Analysis 14 1. H&M in Japan 14 2. ZARA in Japan 17 C. Value Chain Analysis 19 1. Logistics. 19 2. Operation. 20 3. Marketing & sales. 21 4. Service
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H&M & Z A R A Date: 24/10 2008 Table of contents Introduction p. 3 Zara Company presentation p. 3 Generic strategies p. 3 & 4 Growth strategies p. 4 & 5 Pest analysis p. 5 & 6 Value chain p. 6 & 7 SWOT analysis p. 7 & 8 Price / quality Grid p. 8 H&M Company presentation p. 9 Generic strategies p. 9 Growth strategies p. 10 PEST analysis p. 10 & 11 Value chain p. 11 & 12 SWOT analysis p. 12 Zara
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H&M Price H&M is known for its stylish clothing for low prices. H&M’s price strategy is based on their customers wants and needs. Low prices‚ high fashion! H&M uses physiological prices which is a very smart strategy that always works. This strategy means that the price of a shirt isn’t 20 euro’s but 19‚90. It seems much cheaper but the difference is just 10 cents. Normally at H&M you will not see clothes with a price higher than 80 euro’s. but sometimes a designer designs clothes for h&m for a
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Zara is a flagship brand of the Spanish retail group‚ Inditex group. Inditex is the world’s largest fashion group‚ which owns other fashion brands such as Pull & Bear‚ Massimo Dutti‚ Bershka‚ Stradivarius‚ Oysho‚ Zara Home‚ Lefties and Uterqüe. It was founded in 1975 by Amancio Ortega‚ when he decided to expand his factory in Arteixo by opening a store in La Coruña. Zara has expanded since and currently operates a total of 1‚671 stores
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study of H&M Ding Huiru Business Administration Bachelor’s thesis International Business April 2011 2 SAVONIA UNIVERSITY OF APPLIED SCIENCES SAVONIA BUSINESS Degree Programme‚ option International Business Author(s) Ding Huiru Title of study The importance of strategic management‚ Case study of H&M Type of project Date Pages Thesis 27.4.2011 59+12 Supervisor(s) of study 1st Antti Iire 2nd Anneli Juutilainen Abstract Executive organization H&M in Kuopio‚Finland Hennes & Mauritz (H&M) is a 100
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position in supply chain. Zara Zara is an innovating clothing company which sells clothes throughout the world. Its first shop opened in Spain in 1975. It belongs to Inditex which is one of the largest distribution groups in the entire world. Zara has clothing‚ shoes‚ handbags and furniture. There are over 3.000 Zara stores around the world‚ 205 Zara Kids stores and 272 Zara Home stores. This means that Zara is larger than the American Gap and Swedish H&M! Zara launches about 12.000 collections
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ABSTRACT The purpose of this paper is to use supply management as a tool in analysing the global sourcing processes and activities within two successful leading textile companies: Zara and Hennes and Mauritz (H&M). To describe their logistics and supply chain processes in order to understand how these two companies can add a good value to its customers‚ to its stakeholders and to its suppliers. Pressure for companies to create and deliver value to customers manifests itself in every stage of
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growing pressure to deliver ten collections a year. Zara and H&M both are leading companies in retail clothing industry. Although both of them are fast fashion brands‚ they adopt different sourcing approaches. In fast fashion principle‚ new products will be offered to the market within two to four weeks. Therefore‚ the sourcing of products in the supply chain management plays an important role to facilitate the global delivery of products. Zara sources fabric and other raw materials from external
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Sensitivity and International Human Resource Management Team project Chanel vs H&M Instructor: Tom Chan Submitted by: Avis Jiao & Jay Liang Submitted on: Dec 14th‚ 2012 Chanel vs H&M Chanel and H&M are both famous global companies. They share different market as fashion industrial competitors. Chanel is all about extravagant‚ classic and high class. But when we talk about H&M‚ we would say it’s affordable‚ stylish‚ and middle class. It is so nice to have this
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present 120 countriesSelling casual garmentProduce 110 million garments per yearIts has 5000 stores and produce revenue of around $2 billionProducts are less ‘high fashion’Biggest market is EuropeHigher quality and durability with higher price than H&M and ZaraBenetton 6. SUPPLY CHAIN MANAGEMENT Supply chain management involves planning‚ design‚ maintenance and control of the flow of materials and information along the chain in order to efficiently satisfy customers requirements (Schroeder‚ 2000)
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