Zara, H&M and Benneton Supply Chain Management

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1. Created by ChathuraRavilalHapuarachchiBenettonZara
2. SUPPLY CHAIN MANAGEMENTSupply chain management involves planning, design, maintenance and control of the flow of materials and information along the chain in order to efficiently satisfy customer’s requirements (Schroeder, 2000).ZaraBenetton 3. INTRODUCTIONEstablished in 1975It has stores in 39 countriesAnnual sales over $3 billionBiggest market is north –west SpainIn 2003 it has become the world’s fastest growing volume garment retailerIt’s total employment is 40000Zara 4. INTRODUCTIONHennes and Mauritz.Establish in Sweden in 1947Selling cloths and cosmeticsIt has 1000 stores and 20 countriesBusiness concept is ‘fashion and quality at the best price’More than 40000 employees and revenues of around 60000 millionBiggest market is GermanyOriginator of the fast fashion concept 5. INTRODUCTIONUCBGroup was present 120 countriesSelling casual garmentProduce 110 million garments per yearIts has 5000 stores and produce revenue of around $2 billionProducts are less ‘high fashion’Biggest market is EuropeHigher quality and durability with higher price than H&M and ZaraBenetton 6. SUPPLY CHAIN MANAGEMENTSupply chain management involves planning, design, maintenance and control of the flow of materials and information along the chain in order to efficiently satisfy customer’s requirements (Schroeder, 2000).ZaraBenetton 7. DESIGNINGZara

8. DESIGNINGBenettonTheir designers are not only design for all the company’s brands but also are engaged in researching new materials and clothing conceptsSince 2000 the company has moved to standardize its range globally 20% of its ranges were customized to the specific needs of each country and now only 5-10 percents of garments are customizedThis reduced the number of individual designs offered globally by over 30 percent, strengthening the global brand image and reducing production costs. 9. DESIGNINGfind the optimum balance between the 3 components of H&M business concepts-...
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