An Ethnography of a Trendy Clothing Store The fieldwork that I present here took place in and around an H&M store‚ which is a clothing retailer of what is known as “fast fashion”: clothing styles that move directly to the store from the catwalks‚ presenting the trendiest clothes right when they are in fashion. H&M is one of the largest chain of clothing stores in America‚ and also among the most popular‚ especially with younger age groups. My ethnography begins across the street from the store
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economy: TAX: Since 99% of H&M´s garments are produced outside of Sweden‚ and they claim that “H&M sees tax as an important part of its social responsibility”‚ it´s hard to understand why the company does not redistribute any profit to the producing countries. H&M avoid paying income tax in sourcing markets by coordinating all their procurement orders through representative (procurement) offices in the producing countries. According to Erik Knijnenburg‚ the Global Tax Manager of H&M‚ there is no commercial
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H&M Analysis Summary H&M is a Swedish company founded in 1947. It is a family owned company controlled by Stefan Persson and family. H&M act in the fashion industry and are one of the really big global players with 2078 stores in more than 30 countries. In 2009 they launched H&M Home which sells interior textiles through internet. Recently H&M have launched several new store concepts. Other than the H&M stores there are now also Weekday‚ Monki‚ COS and Cheap Monday stores. H&M’s new concept stores
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SWOT Analysis: H&M Megan Davis-Dhuyvetter Marketing Tues. 12:30 Strengths: The nearest H&M store is in Tacoma‚ Washington. That makes the commute from Olympia about 30 minutes. Many people make the trip to Tacoma purely for the shopping experience. The population in Olympia grew 12.2% from 2000 to 2012 and was projected to continue growing. The surrounding zip codes of the Olympia shopping mall have: $50k to $75k as the most common yearly income Ages 21 to 34 the largest age
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SWOT stand for? SWOT analysis (Strengths‚ Weaknesses‚ Opportunities‚ and Threats) What is the SWOT analysis? The SWOT analysis is a method of assessing a business‚ its resources‚ and its environment. Doing an analysis of this type is a good way to better understand a business and its markets‚ and can also show potential investors that all options open to‚ or affecting a business at a given time have been thought about thoroughly. What is the essence of the SWOT analysis? The essence of the
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Lillebaelt Academy of Professional Higher Education MM 226 Organisation Communication Semester I‚ October 2012 SEMESTER PROJECT – H&M Stoian Ioan Stefan Soc. Reg. Nr. 300693-3397 Keystrokes: 21.663 Teachers: Casper Christensen Mary.M.I Sønderlund 1 Table of Contents Executive summary ........................................................................................ 3 1.0 Introduction .....................................................................................
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Products range they deal in H&M brand deals in: • Assecories • Suitning for women& men • High volume fashion basics for men&women • Swimwear • Nightwear • Underwear • Ladies Footwear • Cosmetics • Childrenwear • Children apparel 2. Identify Customers (Consumers) H&M brand’s customers are: • Men • Women • Teenagers • Children 3. Identify Means of Competition (Why will consumer buy the products??) H&M retail stores have products that are High Fashionable & Quality at low prices. H&M has advanced technology
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is the son of Erling Persson who founded the Swedish fashion company Hennes & Mauritz (H&M). Persson was born the same year‚ 1947‚ as H&M. His father‚ Erling‚ was the son of a butcher in Västerås‚ an hour or so outside of Stockholm. Stefan Persson chairs the hugely successful clothing retailer Hennes & Mauritz AB‚ a company founded by his father in Sweden in 1947. Known informally as "H&M‚" the international chain of nearly 900 stores has mastered the art of delivering cheap but
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Table of contents 1. Introduction 2. Macro environmental analysis (PESTLE- political‚ economic‚ social‚ technology‚ legal‚ ecological) 3. Customer analysis 4. Market description 5. SWOT analysis (Strengths‚ weaknesses‚ opportunity‚ threats) 6. Conclusion and Recommendations 7. References P.1 D002
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H&M has decided to enter Latvian clothes market. Which strategies and action parameters should company use in connection with the entry into the Latvian market? Anna Atgāze 0 International Marketing and Sales 4th semester 2012 4mfe0212 Final Thesis H&M has decided to enter Latvian clothes market. Which strategies and action parameters should company use in connection with the entry into the Latvian market? Author: Anna Atgāze Supervisor: Morten Friis Frederiksen Delivery date: 1.06.2012 1
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