Pricing objectives and pricing methods in the services sector George J. Avlonitis and Kostis A. Indounas Department of Marketing and Communication‚ Athens University of Economics and Business‚ Athens‚ Greece Abstract Purpose – The purpose of this research paper is to explore the pricing objectives that service companies pursue along with the pricing methods that they adopt in order to set their prices. Design/methodology/approach – An extensive review of the literature revealed the complete
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American Greetings Corporation IFRS Implementation Property‚ Plant‚ and Equipment is the largest asset account for American Greetings‚ with a 2011 net balance of $241‚649‚000. American Greetings carries its property‚ plant and equipment at cost. Depreciation and amortization of buildings‚ equipment and fixtures are computed principally by the straight-line method over the useful lives of the various assets. The cost of buildings is depreciated over 40 years; computer hardware and software over
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improve substantially and Elektra and its high-end competitors introduce the next generation technology. Nonetheless‚ they remained confident about the long term prospects of their product. Elektra has recently received a proposal from MegaMart Stores‚ Inc.‚ a leading national chain of discount retail stores. MegaMart wants to buy Elektras product of the same quality as that sold at present through specialty retailers. MegaMart has offered to purchase 50‚000 units annually for a three-year period at 374
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MARKET ANALYSIS Table of Contents Page 1.0 Company Overview 03 2.0 Business Segments and Company Products 03 3.0 Market Definition 04 3.1 Market Codes 04 3.2 Market Price and Greeting cards sales by category 04 3.3 Market Value 05 3.4 Market Forecast 06 3.5 Company Financials 07 3.6 Market Segmentation 07 3.7 Competitive Landscape & Market Share 09 4.0 Market Structure-Porter’s Five Forces 10 4.1 Bargaining Power
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Continuation of the Greeting Card The perfect words‚ the right sentiments‚ the ability to say exactly what we ourselves can’t: just a few ways greeting cards are defined. Greeting cards‚ the stars of today‚ started with a humble beginning. The custom of sending greeting cards can be traced back to the ancient Chinese‚ who exchanged messages of good will to celebrate the New Year‚ and to the early Egyptians‚ who conveyed their greetings on papyrus scrolls. By the early 1400s‚ handmade paper greeting cards were
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International Pricing-15 What is a Price? * Revenue received by a business in exchange for benefits provided * Customers give-up in exchange for the benefits they receive * Costs include: money‚ time effort‚ opportunities General Factors in Price Determination * True markets (customers have options) price determined by a combo of cust/co. issues including: * Pricing obj. of business‚ business constraints‚ gen pricing strategies‚ customer influences‚ competitive forces
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Transfer of learning is the study of the dependency of human conduct‚ learning‚ or performance on prior experience. The notion was originally introduced as transfer of practice by Edward Thorndike and Robert S. Woodworth. They explored how individuals would transfer learning in one context to another context that shared similar characteristics – or more formally how "improvement in one mental function" could influence another related one. Their theory implied that transfer of learning depends on
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THE LEARNING TRANSFER BIG PICTURE George Hall Mike Smith Carolyn Dare Do not forget learning transfer while crafting your learning and development initiatives. A research-driven model allows your organization to adapt quickly and make real-time adjustments to your learning strategy. AFTER MORE THAN three decades of experience improving the effectiveness of learning and development programs and consulting with Fortune 500 clients such as Mercedes-Benz‚ Kimberly-Clark‚ and Starbucks‚ our field research
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yale case 08-010 American Greetings An Automation versus Outsourcing Dilemma Andrea R. Nagy1 Gene Lee 2 Arthur Swersey3 As part of an industry with generous profit margins and high barriers to entry‚ American th Greetings had spent decades in a comfortable position. Beginning at the turn of the 20 century‚ it had helped to create a mass market for the greeting card and had presided over its growth into a multi-billion-dollar industry. Because the manufacturing of cards—especially those with
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Hello every one. It’s good to see you all here. Let me introduce myself‚ I’m Pham Van Dien from Foreign Trade University. As some of you know‚ I’m the employee of Bkav corporation. And‚ of course‚ today’s topic is Anti-virus software of Bkav corporation. My topic will be very important for you because I think everybody here have at least a computer and have got problems with them. Today I’ll be showing you about Anti-virus products details of Bkav corporation. I’ve divided my presentation into two
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