http://www.imbaenergyclub.gr/2012/10/10/green-marketing-from-theory-to-practise/ By Karolos – Konstantinos Papadas PhD Candidate in Marketing‚ AUEB It has been noticed that during periods of recession or social change‚ megatrends such as “quality movement” (1970’s)‚ “globalization” (1980’s) and the internet (1990’s) emerge. In recent years‚ governments‚ NGO’s and agencies have been informing the citizens about the harmful consequences of human activity on the environment. Environmentalists are
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demands and rights ignored by the government or the king/queen or by the monarch for their benefits and luxury it triggered the citizen to come on the roads or even to pick up the arms for the their freedom to breath in their country. This is what the world has witnessed from winters of 2010. When the citizen of the Middle East countries and North Africa mainly Tunisia‚ Egypt‚ Libya‚ Syria and Yemen came together to throw away the rule of the old tyrants which are ruling them for years and suppressing
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BRIC Countries and Their Role in the World Economy Brazil‚ Russia‚ India and China are increasingly becoming significant economies and sources of power in the global world order‚ and it does not make sense to put them on the same level as other developing countries‚ such as South Africa or Mexico. These four countries have made important investments in multiple areas‚ such as infrastructure‚ governance‚ domestic institutions‚ social programs‚ and production that put them at an advantage compared
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The Blues is a musical form and genre‚ which originated in South America within the African-American communities. It originated near the end of the 19th century‚ and was rooted from spirituals‚ work songs‚ field hollers (which are very similar to work songs‚ but some do not have lyrics)‚ shouts and rhymes. The blues form in jazz‚ rhythm and blues and rock and roll; and each is characterised by a specific chord progression‚ the most common being the twelve bar blues. The blues notes‚ are played or
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OPEC – Formation and influence on the world economy Ahlam Colorado Heights University Abstract The Organization of Petroleum Exporting Countries (OPEC) ‚ is a permanent intergovernmental Organization‚ created at the Baghdad Conference on September 14 th‚ 1960‚ consisting of the world’s major oil-exporting nations. It was founded to coordinate and unify the petroleum policies of its members‚ to serve as a platform for oil producers to achieve their economic objectives by limiting supplies in the
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What is green building? As the global climate warming‚ more and more people focus on building energy efficiency. There is more awareness that CO2 produced by building energy use is the main source of climate warming. Energy-saving buildings become inevitable trend of development‚ the green building also arises in time. Green building can be define as to the construction of the whole life cycle‚ for maximize resource conservation (epa.gov‚ 19/12/2012). It includes energy saving‚ land saving‚ water
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Green Technology: Future of power generation NEED FOR GREEN TECHNOLOGY Recently concluded Copenhagen conference on climate change and green house emission expressed concern over the amount of CO2 being released. This would in turn heat up the atmosphere and cause global warming that will result in the melting of glaciers and hence the sea level will rise that is a threat to several coastal cities of the world. So one can imagine how the amount of CO2 emissions can cause problems of displacing
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emissions attributable to IT have been estimated at 2% to 2.5% of world totals and as high as 5-6% of developed nation totals. (GreenIT‚ n.d.). This percentage will rapidly grow and suffer the environment if we don’t take any action. In this essay‚ I will briefly review the history‚ definition of Green IT‚ approaches to implement green IT with examples‚ benefits and costs of Green IT. History and Definition of Green IT History of Green IT started with energy star program in 1992 which was designed
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Green IT For Good Corporation (What‚ Why‚ and How) Rebecca Wulankayes (1240002643) What? Green Information Technology (IT) has become an important topic in IT management research and practice in the last years due to economic opportunities and increasing pressure from stakeholders according to several researchers. Although it has been a common topic‚ the understanding of the coverage and the scope is still missing. Some researcher also prefer the term of “Green IS”. Watson et al. (2010)
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Green Marketing or Green Washing In the competitive market place‚ companies will do anything to draw consumers attention towards their products or services. Today‚ many businesses are engaging in green marketing‚ the practice of promoting environmentally-safe products. Concerns are rapidly growing that some green marketing is just green washing. Companies are guilty of green washing when they mislead their buyers into thinking that their products are environmentally-friendly. They tend to hide
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