Google – Case Study I. General information II. History III. Company’s Strategy and Mission IV. Financial Analysis - Ratios V. SWOT Analysis VI. Recommendation GENERAL INFORMATION Google Corporation provides products and services that are internet-related and it’s originally based in America. It’s well known for its services that include web-searching‚ software‚ advertising and cloud computing. Almost all of the profits of the company come from the advertising sector and
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I. Case Introduction and Key Points [pic] Google is a multinational internet and software corporation that specializes in internet search‚ cloud computing‚ and advertising technologies. It hosts and develops a number of internet-based services and products‚ and generates profit primarily from advertising through its AdWords program. Its mission is to organize the world’s information and make it universally accessible and useful. Some of its many successful products are Gmail‚ Google Chrome
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1. Executive Summary Google Inc. was started in 1998 by Sergey Brin and Larry Page as a small scale search engine as a garage company. The founders had little idea about how big their company will be in coming years. Google‚ now‚ being the biggest search engine‚ has become a word in the English language (Abt 2007). Google have also been rated the best company to work for in the year 2012 by Fortune. It proves that Google takes care of its employees and creates a good work environment to work in
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Review of “Crafting Strategy” By Henry Mintzberg Word Count: 1068 1 Contents Page Introduction 3 Placing of the article in the wider strategy debate 3-4 Discussion of Strengths and Weaknesses 4-5 Conclusion 5 Reference 6-8 2 Introduction Strategic management contains various subjects and topics‚ most of which do not have the consistent identity (Ketchen‚ Boyd and Bergh‚ 2008). It is no doubt that there are still many debates towards strategy concept
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Increase in online advertising ? Online video increasing ? Google engineers are encouraged to spend 20% of their work time (one day per week) on projects that interest them ? 1‚300 r鳵m鳠a day ? Froogle.com / Google Product Search Threats ? Potential Yahoo/Microsoft alliance ? Facebook ? Click fraud ? Copyright disputes stemming from Google Book Search and the digitization of millions of books
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specialise in search engine with online advertising. It falls under the strategic group category of focused differentiator. External Analysis 1 Porter’s five forces 1 Bargaining Power of Suppliers The buying power of the suppliers is weak as Google can easily find alternative suppliers for their equipment like servers & data centres. 2 Bargaining Power of Buyers The buying power of the buyers is strong as they have low switching cost to other rivals or to other forms of advertising like
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more concentrated (i.e.: dominated by fewer firms)? ● Is search a winner-take-all business? ● In renewing its deal with AOL‚ could Google afford to pay AOL more than 100% of the revenue generated from AOL searches? ● How did Microsoft’s maximum affordable bid for AOL’s search traffic compare to Google’s? In addition to enhancing its core search business‚ should Google also branch out into new arenas? Which of the follow would you recommend: ● Building a full-fledged portal like Yahoo’s; ● Targeting
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Presented By Group 5 Google History Google began in March 1996 as a research project by Larry Page and Sergey Brin‚ Ph.D. students at Stanford working on the Stanford Digital Library Project (SDLP). The SDLP’s goal was “to develop the enabling technologies for a single‚ integrated and universal digital library" and was funded through the National Science Foundation among other federal agencies. In search for a dissertation theme‚ Page considered—among other things—exploring the mathematical
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Decisions CASE ANALYSIS: GOOGLE Submitted to: Antonio Errol Ybanez‚ Jr.‚ DBA CSEE Submitted by: Oliver A. Javier TABLE OF CONTENTS • COMPANY BACKGROUND • TOWS MATRIX • MICHAEL PORTER’S COMPETITIVE ANALYSIS • BOSTON CONSULTING GROUP • THE COMPETITIVE PROFILE MATRIX Company Background Google Inc. is
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Country Experience: France‚ Germany‚ Japan Background Founded on September 4 . 1998‚ Google quickly revolutionized the search engine and the Internet alike. Within two years of starting operations Google had become the largest single search engine in the world and began to dominate the market. As the World Wide Web (web) grew in popularity and became more and more a part of everyone’s daily life‚ Google too grew in popularity “because it could provide simple‚ fast‚ and relevant search results”
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