Marketing 350 | Final Report | Whole Foods Marketing Analysis | | Julia Ilina | 4/30/2011 | Dr. Yu Chen Objective: Green Food Store Marketing Research | Whole Foods Market is the world’s leader in organic and natural produce‚ with more than 300 stores in North America and the United Kingdom. My marketing research paper is based on the Whole Foods chain in general and Whole Foods store located at 30 West Huron Street in Chicago IL. In order to understand this store’s
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As mentioned above‚ the two opportunities Whole Foods had are overseas expansion and customer awareness creation on the diversified nature of organic products. Whole Foods Market could have chance to expand globally; it owned 8 stores in Canada‚ and 7 in the U.K. (C-14)‚ which matches company’s growth strategy. Taking advantage of consumer enthusiasm‚ Whole Foods has implemented various ways of promotion and food presentation to increase consumers’ awareness‚ which are consistent with company’s pricing
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Sales are equal to Net Income. However‚ in the business that Whole Foods is in‚ this ratio will not be anywhere near 100%. One place Whole Foods can increase ‘Profit margin’ is by lowering their Cost of Sales. According to Whole Foods’ Income Statement‚ Cost of Sales is roughly 62% of Net Income. When we decrease Cost of Sales by 1%‚ we observe that the ‘Profit Margin’ moves from 2.9% to 3.52%‚ and ROE moves from 9.98% to 12.12%. Whole Foods should look at reducing this number. 2003 2004 2005 2006
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Executive Summary Whole foods has been a major natural and organic supermarket player since it was founded in 1980. It’s success can be linked to number of different factors‚ arguably the most valuable of which was the development of their “Whole Foods‚ Whole People‚ Whole Planet” slogan in the late 90’s. This was a key factor in their success‚ it outlines Whole foods most basic mission and has been the mantra in which all value‚ vision‚ and growth decisions are derived. The whole foods part of the slogan
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Whole Foods When people think about market‚ they either think of a supermarket where everything is stocked with a wide range of products from foods to cleaning supplies‚ or a neighborhood farmer’s market where retailers set up booths‚ tables or stands and sell fruits‚ vegetables‚ meat and sometimes prepared foods and beverages. Either way‚ when people talk about market‚ they think of a physical location. In economics terms‚ a market does not need to have a physical location. A market essentially
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Whole Foods Job Structure Evaluation of Jobs and Job Structure at Whole Foods When beginning the evaluation process for Whole Foods it becomes essential to first look into the culture of Whole Foods. Whole Foods breaks down the store operations into “teams” and these teams are grouped by which departments the team members work. These teams aren’t just a result of the departments that exist within all retail markets‚ rather each team member is responsible for ensuring that the operation of the
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CASE 14 – WHOLE FOODS Whole Foods is a retailer that specializes in organic foods and it has done an excellent job of determining its target market and how to position itself. Instead of going head to head with large food retailers such as Wal-Mart‚ Whole Foods has found a niche market that works perfectly for itself. This niche market is one that prides itself on being health conscious and environmentally responsible and Whole Foods has done a great job of positioning itself in the same way through
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Case Analysis Whole Foods Market in 2010: Vision‚ Core Values‚ and Strategy By: Katie Hollar Baker College Online Case Analysis Whole Foods Market in 2010: Vision‚ Core Values‚ and Strategy Overview Whole Foods Market was established in Austin‚ Texas in 1980 as a natural and health food supermarket‚ and it has since become the world’s largest supermarket chain in organic and natural foods. Whole Foods Market had 289 stores located in Canada‚ Great Britain‚ and predominantly in the
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Introduction/Background Summary Whole Foods Market was founded in Austin‚ Texas. Four local businesspeople decided the natural foods industry should be tried in a supermarket format. The founders of Whole Foods Market were John Mackey and Renee Lawson Hardy‚ owners of Safer Way Natural Foods‚ and Craig Weller and Mark Skiles‚ owners of Clarksville Natural Grocery. The first Whole Foods Market opened in 1980 with 19 employees. At the time‚ there were less than half a dozen natural food supermarkets in the United
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The Whole Foods business model is completely dedicated to McGregor’s Theory Y (Kreitner‚ 2013). The entire route to market system relies on a conscious capitalism culture of shareholders‚ employees‚ and leaders that are committed to the heroic higher calling to “try to change the world‚” (Kreitner‚ 2013). Whole Foods believes that creating that culture will result in higher service levels‚ making happier customers that will drive continual growth. Whole Foods looks within and starts at the employee
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