Good Hotel: Doing Good‚ Doing Well? Cyrus S. Worth American Public University BUSN620 8 May 2014 Abstract The purpose of this paper is to explore Case Study # 10 - Good Hotel: Doing Good‚ Doing Well?excerpted from Strategic Management: Planning for Domestic and Global Competition Thirteenth Edition authored by John A. Pearce II and Richard B. Robinson published 2013 by The McGraw - Hill Companies New York‚ NY. This paper will seek to address five issues concerning the Good Hotel
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of the company (Pearce & Robinson‚ 2015). Good Hotel is known for its intent to be the first hotel with conscience‚ which guides the hotel with “positive approach‚ environmental sensitivity and philanthropy” to inspire the “good in us all”. JdV’s leadership is consistent with Good Hotel’s intent through the safety and green programs as well as the environmentally initiatives. The general manager from JdV does have clear and deep understanding of the Good Hotel’s strategic understanding as she makes
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Good Hotel Analysis What is the stand out economic characteristics of the macro environment of the US hotel lodging industry? There are 12 leading hotel chains which have various branches within those chains. Each accommodate different numbers of guests and different types of guests. Before 2008 there had been massive expansion in preparation for a large upturn in the industry however when the expansions were finished the market was in withdrawal leading to the largest downturn
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The Royal Hotel Case Study describes a situation where a junior consultant has architected a hotel maintenance management and issue tracking solution for a boutique hotel client. Blake‚ the consultant‚ identified a hotel maintenance management package which included a Rapid Response issue logging module‚ Preventative Maintenance module and the Reporting Module. Blake left the engagement prior to the completion of the change and has been called back because the system has been month balled a few
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Good Hotel: Doing Good‚ Doing Well? Joie de Vivre is a hotel management group that is located in San Francisco that was founded in 1987 by Chip Conley. He liked commercial real estate but did not like doing the transaction part of it. He stated to Travel Weekly the branding strategy for Joie de Vivre. In article he said that they know California better than anyone‚ approximately 40 percent of consumers are from California. He knows that his company comes up with unique hotels‚ with own personality
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Article 5: Summary The Watergate Hotel‚ located in Washington D.C.‚ has been renovated and will be re-opening its doors next month. The hotel has been closed since 2007 following a n ownership battle. The Watergate Hotel was made famous following a break-in that was covered up by then president‚ Richard Nixon‚ and that ultimately lead to his impeachment and resignation. When visitors check-in to the newly renovated hotel their room keys will say “No need to break-in” and the customer service number
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Background: Hilton hotels started out in Cisco‚ TX being a small family owned business in the early 1900’s. By 1946 Hilton Hotels Corp became public and 8 years later acquired Promus Corp with the intention of continuing to diversify and cater to all customers whether upper class‚ middle class‚ business or personal. Fast forward to 2007 where now Hilton owns/operates and/or franchises close to 3‚000 properties and 500‚000 rooms in 78 countries ranging from ultimate luxury to middle class hotel chains. Hilton’s
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1) What is the Portman Hotel business model and what was the personal valet arrangement trying to accomplish? The business model of the hotel was setting new standards in the hotel industry from the very beginning. It was a niche product‚ a revolution in guest service and style of service. The management of the hotel got impressed by this approach in Asia where they stayed at fine hotels for a lower amount of money. The hotel was relatively small – 348 rooms and 21 floors. Its rooms were
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Forte Hotel Case Executive Summary Forte Hotels‚ the largest hotel chain in the UK‚ is in the process of developing a new hotel chain in the United States to attract the international and domestic business customer segment. Through the data provided‚ I recommend that Forte use the hotel concept of Small Room‚ Speaker Phone‚ Exercise Room + Pool‚ Fruit and Cheese Bowl‚ and Yes to delivery. The following write-up will analyze alternative Forte Hotel product concepts‚ potential market share
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Mark G. What Makes a Good Hotel Web Site Good?‚ Hospitality Upgrade‚ Spring 2007‚ 54 Available at http://www.hospitalityupgrade.com/_magazine/magazine_Detail.asp?ID=90 In this article‚ the author tries to convey what kind of functionalities a hotel website should include. He thinks that these functionalities are key factors for the revenue production of a particular hotel. Other than that‚ he also points out the importance of search engine optimization for the hotel websites and gives us a
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