Executive Summary JetBlue was started in 1999 by David Neeleman‚ whose vision is to give high-quality and reliable flying experience in a budget airline. Through sophisticated technology‚ brand new aircrafts‚ impeccable customer service and low fares‚ JetBlue was on its way to achieve this vision. Although the low-fare travel industry was gaining momentum‚ the September 11 attack brought a massive downturn to the already-risky airline industry. However‚ JetBlue was still able to deliver good performance
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STRATEGIC MANAGEMENT & POLICY COMM 4005 / SP1 MODULE 3 JETBLUE AIRWAYS: A CADRE OF NEW MANAGERS TAKES CONTROL JETBLUE AIRWAYS Question 1 David Neelman’s original strategic vision was to ‘bring humanity back to air travel’ through combing low fares of a discount airline carrier with the comforts of a small cozy den in people’s homes. David’s strategic vision is a good one‚ but the strategic objectives‚ strategy development‚ and implementation and execution should be modified to
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Problems at JetBlue On Valentine’s Day 2007‚ a severe winter storm hit the northeastern portion of the United States causing many airlines to cancel many flights that resulted in other airlines to divert other flights to the John F. Kennedy airport in New York. JetBlue Airways decided to wait out the storm and found it impossible and unable to continue flights. JetBlue Airways began receiving irate passengers due to being bumped or routed to New York. As problems progressed‚ passengers found
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com/blogs/frequentlyflying/tag/jetblue-2/ http://boardingarea.com/blogs/frequentlyflying/tag/jetblue-2/ JetBlue Airways is a low-cost airline‚ which is based out of John F Kennedy International Airport. Most flights fly out of some of the larger airports like Boston‚ Los Angeles‚ New York‚ Orlando and Fort Lauderdale‚ Florida‚ and San Juan‚ Puerto Rico. They are known for their outstanding services offered while flying‚ leather seats‚ satellite TV from DIRECTV and satellite radio from XM‚ and movies. JetBlue services
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JetBlue Airways IPO Valuation Background Started in 1999 with the promise to “bring humanity to air travel‚” JetBlue entered the “Discount Fare Airlines” to join the likes of Southwest‚ ATA‚ Frontier and others (Bruner 2002). With a strong and experienced management team‚ having Continental Airlines’ former vice-president as president and COO‚ and Southwest Airlines’ former executive vice-president and treasurer as CFO‚ David Neeleman believed that his new airline would thrive. Neeleman built
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is doing difficult to imitate?] 4. The Question of Organization: Are a firm’s other policies and procedures organized to support the exploitation of its valuable‚ rare‚ and costly-to-imitate resources?” ORGANIZATION : AIRLINE INDUSTRY – JETBLUE RESOURCES | CAPABILITIES | CORE COMPETENCIES | In-Flight Entertainment | JFK Airport hub: hub provides significant size and location capabilities political support from the state government | Firm’s infrastructure: Hierarchical and family oriented
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The Difference Between Want And Need By Gizelle Pennington You asked me to define the difference between want and need. And before I could write this essay to you‚ I had to think about the statement for a while. I had to look up the definition for both of the words want and need. Want technically means to wish for‚ or to desire. And need means to require‚ or a necessity‚ according to the Webster’s New World Dictionary. These two words might
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1950s and 1960s.With the rapid improvement in marketing‚ there is an strong argument‚ which is marketing shapes the needs and wants or marketing reflects the needs and wants of customers. People used to define that marketing is selling goods which people do not really need. However‚ marketing concept defined as “achieving organizational goals depend on determining the needs and wants of target markets and delivering the desired satisfaction more effectively and efficiently than competitors” (kotler
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SUBJECT: JetBlue Airways Key strategic issues faced by JetBlue Airways JetBlue Airways was established in USA as a low-cost domestic airline carrier. The company started operating as a point-to-point carrier‚ providing quality customer service at competitive prices. Basically‚ the main strategy of JetBlue is to offer its clients a combination of low fares and product differentiation. In terms of strengthening its market positions‚ the following key strategic issues
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JetBlue IPO WACC The estimation of cost of capital for JetBlue proved to be a difficult process. Considering the company has an unfavorable capital structure‚ due to the fact that they are acquiring a large number of aircrafts‚ simply taking the weights of debt and equity are not acceptable. In order to accurately judge the discount rate the multiples method is necessary. The comparison was to a leading low-fare airline company‚ Southwest. Another critical point is that taking the book
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