Despite this fact‚ Maxine Clark founded Build- A-Bear Workshop in 1996. Unexpectedly‚ Clark’s store excelled quickly and greatly‚ having more supporters versus non-supporters. Not only is the company continuously excelling in profits‚ but it is also expanding the availability of its products by the many store locations it has opened. The Build-A-Bear Workshop is an organized world where children are able to create their very own stuffed animal just how they want it. The process has a total of seven
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Activities Association hosted a free Build-A-Bear event in the BPSC that quickly became wildly popular among students. On Wednesday‚ March 8‚ the halls of the BPSC filled with students who were waiting on their chance to relive a childhood memory. A wide variety of plush animals were available for students’ choosing. Students could then stuff their animal with cotton and received a mini SAA shirt to put on their new plush toy. The Build-A-Bear event was in such high demand among students that the supply
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October‚ 2010 CASE STUDY BUILD A BEAR A MEMORY SUMMARY Maxine Clark opened a company store ³Build A Bear´ in 1996. In that era people were interested in dot-coms . Opening a retail shop at that time was not rational. But the founder of the company store found a new way to attract customers and to satisfy them. As its name shows it is a workshop where bear are built but not by the worker but by the customers themselves. This was the concept that took Build A Bear to the highest position in
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Purevtseren Word count: 1591 Introduction Build-A-Bear Workshop is a very successful organization. It is a place where small children to big kids can play and enjoy the place. The founder of Build-A-Bear is Maxine Clark. She had the idea of making a teddy bear when she was only 10 years old. At that time she wanted many different types of teddy bears. And she could never find a suitable one. That is when she started making her own teddy bears. The inspiration became very important to her life
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Company Background Build-A-Bears mission statement states‚ “At Build-A-Bear Workshop®‚ our mission is to bring the Teddy Bear to life. An American icon‚ the Teddy Bear brings to mind warm thoughts about our childhood‚ about friendship‚ about trust and comfort‚ and also about love. Build-A-Bear Workshop embodies those thoughts in how we run our business everyday.” (Buildabear.com 2012). Build-A-Bear Workshop‚ Inc. is the leading and only global company that offers an interactive make-your-own stuffed
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Needs are the recognition of any difference between a consumer’s actual state and some ideal or desired state. The actual state of the customer is someone without an iPhone‚ the desired state is someone with an iPhone. Apple‚ the creators of the iPhone‚ came to the conclusion that the need for mobility‚ flexibility and reliability are key to satisfying everyone involved in the marketing process. The customer has to be able to use the iPhone everywhere and always have a connection‚ it needs to be
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Demonstrate understanding of customer service. QCUS3-001 1) Describe how their organisations service offer meets customer expectations. In this particular type of industry it is impossible to offer some “service offers” that other companies may be able to offer. We can’t offer big sales‚ buy one get one free and other types of promotions that companies follow. The cost of materials keeps rising and in order to keep competitive we do only sell work at a fair price‚ not like some other
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Build-A-Bear Workshop Case Study 1. Which of the marketing management concepts covered in this chapter best describes Build-A-Bear Workshop? The marketing concept within the marketing management concepts is the one that best describes Build-A-Bear. The marketing concept‚ which is the “marketing management philosophy which holds that achieving organisational goals depends on determining the needs and wants of target markets and delivering the desired satisfactions more effectively than competitors
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business to function‚ it must first understand the needs of the customer. These needs may be based on the specific product‚ distribution of the product‚ or accessibility to the product‚ along with many other factors. The e-business revolution is a good example of understanding that the consumer is in need of fast service at their own time. Yantra Corp‚ a fulfillment software vendor in Tewksbury‚ MA states that “successful companies must let customers order products anywhere they sell them and fulfill
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Build-A-Bear: Build-A-Memory Synopsis This case illustrates the success that Build-A-Bear Workshop has achieved since its founding in 1996. A detailed description is given of the Build-A-Bear retail experience and why it is that both parents and children are drawn to this concept. Personalization‚ and not just customization‚ is the driving force. The case also highlights how founder Maxine Clark stays in touch with the customer and the employees. For Clark‚ management-by-walking-around is more than
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