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    Project Shakti- Hul

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    Abhisek Kishor – Section A 1. What are the key features of Project Shakti? Provide access to untapped rural markets and develop HUL’s brand through local influencers. Target customers- Rural population‚ by providing micro enterprise and partner with SHG’s (self help groups) and is aimed at Scaling up its operations. Shakti Vani - trained communicators address congregations to drive messages on sanitation

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    Project Shakti

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    Project Shakti The Internet Marketing of Project Shakti HUL is India’s largest fast moving consumer good company and is a 51.55 percent owned subsidiary of the Anglo-Dutch Unilever‚ a Fortune 500 transnational. HUL employs 36‚000 people and claims to touch the lives of two out of three Indians. The old Shakti Web site gives the following objective: "to create income-generating capabilities for underprivileged rural women‚ by providing a sustainable microenterprise opportunity‚ and to improve rural living

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    Project Shakti

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    Project Shakti Case (1-What are the key features of Project Shakti? What do you consider its positive and negative features?) Project Shakti characteristic is to Develop HLL’s brand through local influent people. Its target is India’s rural population and the company attempt to reach it by providing micro enterprise and partner with SHG’s (self-help groups).The company has succeed in creating income generating capabilities. Those features are very positive for the brand and for India’s development

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    Project Shakti

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    Project Shakti It was a initiative of Hindustan liver limited company to enter the rural market efficiently along with a social objective of empowering rural women. some key questions regarding this are answered in the following text. this is my perspective. Key features of project "Shakti"? Key features of project Shakti are: Ø It is an effective channel to reach to rural market which is not easily possible with the usual measures. Ø It also carries social objective along with it as it

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    Unilever in India: Hindustan Lever’s Project Shakti-Marketing FMCG to the rural Consumer Case Analysis Notes Section E‚ Group 7 Submitted By Anshu Khanna PGP/17/257 Diksha Singh PGP/17/267 Mohd. Shajeer PGP/17/277 Priya Chandak PGP/17/287 Shiji Thilak PGP/17/297 Q1q Q1)How is HUL placed in the Indian Consumer market? Hindustan Unilever Limited is the biggest player in the market share of FMCG sector of the country. The FMCG sector of the country is the fourth largest

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    U 2011 Unilever in India: Hindustan Lever’s Project Shakti- Marketing FMCG to the Rural Consumer Riddhi Biswas PGP/14/236 Section E   Q1. What are the key features of Shakti? What are its positive aspects and what are its drawbacks? Key features of Shakti: Axiomatic truly ‚ ‘Rural caravan’ of HUL as it can be popularly called is Project Shakti. Untapped and unexplored for years Indian rural market remain unnoticed and undiscovered as par as the business opportunities‚ especially

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    Hul Project Report

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    Limited A Summer Training Project Report Submitted in Partial Fulfilment of the Requirement for the Award of degree of Master of Business Administration Submitted by: Guided By: Nabendu Maji Prof. Subhash Bhangaonkar MBA‚ AMF24 Bharati Vidyapeeth Deemed University’s Institute of Management and Entrepreneurship Development Erandwane Campus‚ Paud Road‚ Pune – 411038 CERTIFICATE OF ORIGINALITY This is to certify that the project report entitled “Analysis

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    Hindustan Lever’s Project SHAKTI – Marketing FMCG to he Rural Consumer FACTS OF THE CASE:  Intense competition from International as well as local players in 2000.  Necessary for HLL to penetrate the untapped rural with urban markets saturated.  Rural Markets were scattered over large areas and per capita consumption was low.  Shakti was promoted as a CSR activity.  Project Shakti was a unique sales channel due to the reasons apart from its scale and deep rural reach was that it reached

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    Q2. What was the motivation for the Shakti initiative? Was it a CSR activity? SHAKTI is HUL’s sales and distribution initiative that combines social responsibility‚ sustainability‚ and business strategy. India has more than 6‚ 30‚000 villages‚ most of these are ’hard to reach’ and offer relatively lower business potential. Hence‚ reaching them through the conventional distribution system is a challenge. By promoting micro-enterprises‚ HUL’s initiative not only made great business sense‚ but

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    Project Shakti case questions With the advantages and benefits HLL attained from the market strategy in competing with the other FMCG companies in urban area while facing the intense situations of shrinking market shares brought by its rivals emulating the market strategy‚ HLL experienced a hard time of scaling up its attractiveness in products. After gaining the temporary increased sales‚ the competitors in rural marketing aggregate again. Increasing numbers of companies‚ heating up competition

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