Customer equity is a result of customer relationship management. Customer equity is the total of discounted lifetime values of all of the firms customers. In layman terms‚ the more loyal a customer‚ the more is the customer equity. Firms like McDonalds‚ Apple and Facebook have very high customer equity and that is why they have an amazing and sustainable competitive advantage. Customer Equity is made up of three components. Value Equity‚ Brand Equity and Relationship Equity. Value Equity
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Groups/Pages: 1. PHDp: https://www.facebook.com/groups/PHD.Platform1/ 2. CRHPG (HUMLog): https://www.facebook.com/groups/CRPHC.HUMLOG/ 3. Pharma Tips: https://www.facebook.com/groups/pharmatips/ 4. BANGLORE/PUNE/HYDRBD JOB SEEKERS:https://www.facebook.com/groups/244121658956541/ 5. CDM & SAS: https://www.facebook.com/groups/clinicaldatamanagement/ 6. Indian Clinical Research & Health Care Professionals:https://www.facebook.com/groups/icrhcp/ 7. Pharma-Trend Setter: https://www.facebook.com/groups/pharmarockz/
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21 January 2015 Customer Service Matters Introduction Organizations are complex collections of various groups working toward the same common goal. In order to create the effective use of limited resources and to focus on stated goal‚ organizations’ structures are established. The most common structure‚ Functional Structures‚ have 3-5 levels each with their own specific responsibility and expectation. The most commonly recognized levels include the following: Human Resources (Hiring employees
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emeraldinsight.com/0960-4529.htm MSQ 17‚1 Customer based brand equity: evidence from the hotel industry ¨¸ Ruchan Kayaman and Huseyin Arasli Eastern Mediterranean University‚ Gazimagusa‚ Turkey Abstract Purpose – The paper aims to explore interrelations of the four brand equity components; brand awareness‚ brand loyalty‚ perceived quality and brand image in hotel industry and improve the conceptualization of customer-based hotel brand equity. Design/methodology/approach – The paper is based
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Brand Equity to Customer Loyalty An examination of brand equity leading to customer loyalty in the clothing industry using the Loyalty Ladder model. Abstract Purpose - The aim of this paper is to examine if there is a correlation between brand equity and brand loyalty. The author will research the sources of brand equity for three international clothing companies: Abercrombie & Fitch‚ Marks & Spencer‚ H&M and apply each company to the Loyalty Ladder. Methodology – Secondary literature
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is how the United States should be based on. After I read this book‚ I realized that freedom and individual responsibility walk together and you cannot separate them. These two topics‚ freedom and individual responsibility‚ are really important when analyzing the importance of ethics. Starting with freedom‚ I realized after reading the book that without freedom‚ our society would not work in the same way that it works right now. An individual must have the freedom to choose what he wants for his
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N S T I T U T E Building Customer-Based Brand Equity: A Blueprint for Creating Strong Brands Kevin Lane Keller WORKING W O R K I N PAPER G • REPORT P A NO. P E 01-107 R • 2001 S E R I E S M A R K E T I N G S C I E N C E I N S T I T U T E Building Customer-Based Brand Equity: A Blueprint for Creating Strong Brands Kevin
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1049-6483 print / 1528-6967 online DOI: 10.1080/10496480903022253 Customer-Based Brand Equity for Global Brands: A Multinational Approach Eda Atilgan Serkan Akinci Safak Aksoy Erdener Kaynak ABSTRACT. Focusing on the dimensions and measurement‚ this study is based on the concept of brand equity for global brands with empirical evidence from three economically and culturally dissimilar countries—USA‚ Turkey‚ and Russia. The brand equity for global brands can be measured under four basic dimensions:
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Electricity‚ the telephone‚ the steam engine‚ the telegraph‚ the railroad and ..IT? In his HBR article‚ "IT Doesn’t Matter‚" Nicholas Carr has stirred up quite a bit of controversy around IT’s role as strategic business differentiator. He examines the evolution of IT and argues that it follows a pattern very similar to that of earlier technologies like railroads and electricity. At the beginning of their evolution‚ these technologies provided opportunities for competitive advantage. However‚
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foreign countries to explore its potential strategies and find a model for success in Hong Kong and ultimately greater China. Currently‚ Loctite’s distribution strategy is composed of different levels‚ all building up to the eventual acquisition of equity in the international distributor in order to set its core brand and marketing mix. The first stage of expanding its distribution is research into which markets would be profitable for Loctite. Once a potential market has been identified‚ distributor
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