delivery (No shipment) (Business documents‚ electronic components‚ medical samples and replacement parts) Ground delivery + express delivery by air (Courier Express Services Freight Forwarding Services Logistics Services) Target Customer Segment Business customers that regularly ships large volume of urgent items All Segments All Segments (For their basic business shipping envelopes and packages‚ anyone around the world who wants to ship an envelope or package) Geographies railroads‚
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TABLE OF CONTENTS . 2. 3. 4. 5. 6. 7. 8. 9. 0. . 2. 3. 4. 5. 6. 7. 8. 9. 20. 2. 22. LIST OF CONTACTS PREFACE DISCLAIMER AND STATEMENTS DEFINITIONS AND INTERPRETATIONS CHAIRMAN’S STATEMENT TIME TABLE OF PRINCIPAL EVENTS EXECUTIVE SUMMARY TRANSACTION OVERVIEW KEY INVESTMENT CONSIDERATIONS PROFILE OF THE ISSUER BRIEF HISTORY OF THE ISSUER THE KENYAN ECONOMY: AN OVERVIEW AN OVERVIEW OF THE BANKING SECTOR IN KENYA CORPORATE INFORMATION BOARD COMMENTARY ON ISSUER’S STRATEGIC PLAN RISK
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Cost of equity refers to a shareholder’s required rate of return on an equity investment. It is the rate of return that could have been earned by putting the same money into a different investment with equal risk. How It Works/Example: The cost of equity is the rate of return required to persuade an investor to make a given equity investment. In general‚ there are two ways to determine cost of equity. First is the dividend growth model: Cost of Equity = (Next Year’s Annual Dividend /
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UNDERSTANDING BRAND EQUITY ANSWERS TO TEN COMMON BRANDING QUESTIONS Kevin Lane Keller Tuck School of Business Dartmouth College UNDERSTANDING BRAND EQUITY ANSWERS TO TEN COMMON BRANDING QUESTIONS One of the most popular and potentially important marketing topics to arise in the 1980 ’s was the concept of brand equity. The emergence of brand equity‚ however‚ has meant both "good news" and "bad news." The good news is that it has raised the importance of the brand in marketing strategy --
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targeted customers at a profit grounded on high-quality customer-related data and enabled by information technology (book) Types of CRM Strategic CRM: customer-centric business strategy Dedicated to winning and keeping customers by creating and developing better value than competitors.Product oriented: customer choose products with best quality‚ performance‚ design etcProduction oriented: low price products Sales oriented: customers are persuaded by advertisement and sales promotions Customer – market
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Brand Equity A brand represents a “name‚ term‚ sign‚ symbol‚ or design‚ or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of competition.” Without a recognizable brand‚ a product is but a mere commodity. It’s more than just a name‚ term‚ symbol‚ etc. – a brand is everything that one company’s particular offering stands for in comparison to other brands in a cate-gory of competitive products. As the value
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Identify 6 things caught by the SOF Judge decides all issues in equity = decree enforced through powers of contempt (no jury‚ no trial) = compliance incarceration Buyers cover‚ sellers mitigate (there’s no opportunity to cover) Chapter 1. Introduction [The study of judicial remedies: Rights & Remedies] Ex Aequo et Bono: according to equity and good conscience RIGGS v. PALMER * F: Grandson killed grandfather to gain inheritance * Letter of the Law would have awarded a murderer
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Chapter 9: Creating Brand Equity GENERAL CONCEPT QUESTIONS Multiple Choice 1. At the heart of a successful brand is ________‚ backed by creatively designed and executed marketing. a. price b. promotion c. a great product or service d. a great slogan e. a brand concept Answer: c Page: 273 Level of difficulty: Easy 2. The strategic branch management process involves four main steps. Which of the following would NOT be among those steps? a. Measuring consumer
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Brand equity Brand equityis a phraseused in the marketing industry which describe the value of having a well-known brand name‚ based on the idea that the owner of a well-known brand name can generate more money from products with that brand name than from products with a less well known name‚ as consumers believe that a product with a well-known name is better than products with less well known names.[1][2][3][4] Another word for "brand equity" is "brand value". Some marketing researchers have
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EMPLOYMENT EQUITY Contents PAGE EXECUTIVE SUMMARY 2 INTRODUCTION 2 WHAT IS EMPLOYMENT EQUITY 3 HOW DOES IT WORK 3 - 4 WHAT IS AFFIRMATIVE ACTION 5 IMPLEMENATION OF AFFIRMITIVE & EMPLOYMENT EQUITY 6 - 7 OBSTACLES & CHALLENGES 7 ACKNOWLEDGEMENTS 8 CONCLUSION 8 BIBLIOGRAPHY 9 EXECUTIVE SUMMARY This assignment deals with the Employment Equity Act of 19 October 1998. It covers the workings of the act in terms of equity
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