Marketing Research Group Assignment “Questionnaire on soft drinks’ purchasing preferences…” Questionnaire on soft drinks’ purchasing preferences.. Today soft drinks don’t only reduce the thirst but also have become style and fashion. The purpose of this questionnaire is to know what people like most about soft drinks and what attracts them toward these products… Part 1: 1. Do you drink soft drinks? o YES o NO‚ if no‚ please return this questionnaire 2
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Entering the Soft Drinks Industry in India Global and International Business Contexts Word Count: 2896 Contents Contextual Analysis: Page: 3: Background to India: Page 3: Porter’s National Diamond: Factor Conditions Page 3: Porter’s National Diamond: Demand Conditions Page 4: Porter’s National Diamond: Firm Strategy‚ Structure and Rivalry Page 5: Porter’s National Diamond: Related and Supporting Industries Page 5: Porter’s National Diamond: Role of Chance Page 5: Porter’s
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In India‚ the Coca-Cola and Pepsi soft drink brands suffered a setback in August of last year due to a product contamination scare. Both have cut profit margins to the bone in order to fend off competition from low-priced local fruit drinks. Indian consumers are accustomed to drinking a variety of locally-produced soft drinks that are sold in small stands throughout the country. Rural India is still a highly price-sensitive marketplace‚ so the major soft drink companies are forced to cut profit
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1. Why was the soft drink industry so profitable? Soft drink industry observed growth rate from its inception 1886 to 1990‚ the consumption of soft drinks saw remarkable growth‚ below data shows the growth in United State’s consumption. Year | 1899 | 1970 | 1980 | 1990 | Consumption | 0.6 | 22.7 | 34.5 | 47.4 | #Consumption: Gallons per person per year Financial figures also back the growth story of the Soft Drink market. ROE % | 1972 | 1975 | 1980 | 1981 | 1982 | 1983 | 1984 | 1985 |
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Consumer behavior Soft drink – Thums Up Introduction The soft drink industry in India is one of the most competitive with many international and domestic players operating in the market. Initially domestic players like Parle group dominated the Indian soft drink market with brands like Thums up‚ Limca‚ Goldspot etc. However with the re-entry of MNC players like Pepsi in 1991 and Coca-Cola in 1993‚ the market took a decisive shift in favour of these MNCs and over the years Coca-Cola and Pepsi have
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{draw:g} Table of Contents Soft drink Industry: {text:bookmark-start} Introduction: {text:bookmark-end} We will basically focus on the pricing strategies adopted by these two affluence companies‚ how the change in the strategy of one of them reflects in the strategy of the other. {text:bookmark-start} Entry barriers in soft drink Market: {text:bookmark-end} The several factors that make it very difficult for the competition to enter the soft drink market include: Network
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and Present State Eclipse Chill Drinks introduced itself in 2012 as a roadside juice selling endeavor in Dhanmondi‚ Dhaka. Initially we had two outlets with no any administrative office and all the administrative activities were conducted over the communication via phone and social media. Gradually‚ we expanded our business throughout the Dhaka City establishing as a private limited company and today we have 200 mobile retail outlets serving raw fruit juice and drinks‚ mainly sugarcane juice and lemon
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Coca Cola syrup and carbonated water. It is sold in stores‚ restaurants and vending machines in over 200 different countries. The Company is one that has been around for over 100 years. Coke is a drink that spans all ages‚ colours‚ races‚ and countries. They have on occasion‚ introduced other cola drinks under the Coke brand name. The most common of these is Diet Coke which has become a major diet cola. Other worldwide
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MARKET ANALYSIS AND IDENTIFICATION OF MARKET OPPORTUNITIES Companies in the soft drink manufacturing industry are facing intense competition from the domestic and foreign brands‚resulting in rising promotional costs and sinking profit margins.The consumers are going for real “value” for their money ‚choosing drinks with better health value.Acurrent ban on sales of carbonates shows in the trend analysis given below:- {draw:frame} COMPANY GROWTH RATE Our company has shown a declining growth rate
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Coca-Cola India San Francisco State University MKTG 432-02 Fall 2010 Professor Veronica A. Papyrina Group 3 TABLE OF CONTENTS 1. Problem Definition .................................................................................................................................. 3 1.1 Coca-Cola’s Concerns ........................................................................................................................ 3 1.2 Coca-Cola’s Problem ....................................
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