Business Plan for a new soft drinks
1.0 Company description
1.1 Brief History and Present State
Eclipse Chill Drinks introduced itself in 2012 as a roadside juice selling endeavor in Dhanmondi, Dhaka. Initially we had two outlets with no any administrative office and all the administrative activities were conducted over the communication via phone and social media. Gradually, we expanded our business throughout the Dhaka City establishing as a private limited company and today we have 200 mobile retail outlets serving raw fruit juice and drinks, mainly sugarcane juice and lemon soda, to the mass pedestrians of the city. Eclipse Chill has also settled in a corporate office situated at 23/4, Dhanmondi 4/A, Dhaka-1215. We also have a small storage house, at Ashulia, Savar, Dhaka, for keeping inventories and machineries.
The company is now at the initial stage of transition with the plan to produce and sell canned beverages to the confectionary and super stores with the new name Eclipse Chill Beverage Ltd. Our conducted feasibility analysis reveals a huge demand for our current product at home or other convenient places with currently not reflecting due to lack of health and hygiene concerns of roadside food products. Our research and development group has come up with the country’s first canned sugarcane juice drink that is viable to create buzz in the market. We will set up a big manufacturing plant in Gazipur where beverages will be produced and packaged in a healthy environment following a computerized automated process by imported equipments.
1.2 Mission
Mission Statement: Eclipse Chill Beverage Ltd. wants to see itself as the top trustworthy host of fruit juice based beverage drinks in the market.
Our current growth in the raw fruit juice market already proves us reliable in providing quality tasty drinks to the mass. Now we want to ensure that our product is healthy, hygiene, and quite durable so that we can serve all kinds of people in the market of fruit or soft drinks both home and outside.
1.1 Brief History and Present State
Eclipse Chill Drinks introduced itself in 2012 as a roadside juice selling endeavor in Dhanmondi, Dhaka. Initially we had two outlets with no any administrative office and all the administrative activities were conducted over the communication via phone and social media. Gradually, we expanded our business throughout the Dhaka City establishing as a private limited company and today we have 200 mobile retail outlets serving raw fruit juice and drinks, mainly sugarcane juice and lemon soda, to the mass pedestrians of the city. Eclipse Chill has also settled in a corporate office situated at 23/4, Dhanmondi 4/A, Dhaka-1215. We also have a small storage house, at Ashulia, Savar, Dhaka, for keeping inventories and machineries.
The company is now at the initial stage of transition with the plan to produce and sell canned beverages to the confectionary and super stores with the new name Eclipse Chill Beverage Ltd. Our conducted feasibility analysis reveals a huge demand for our current product at home or other convenient places with currently not reflecting due to lack of health and hygiene concerns of roadside food products. Our research and development group has come up with the country’s first canned sugarcane juice drink that is viable to create buzz in the market. We will set up a big manufacturing plant in Gazipur where beverages will be produced and packaged in a healthy environment following a computerized automated process by imported equipments.
1.2 Mission
Mission Statement: Eclipse Chill Beverage Ltd. wants to see itself as the top trustworthy host of fruit juice based beverage drinks in the market.
Our current growth in the raw fruit juice market already proves us reliable in providing quality tasty drinks to the mass. Now we want to ensure that our product is healthy, hygiene, and quite durable so that we can serve all kinds of people in the market of fruit or soft drinks both home and outside.