Marketing is the process of planning and executing the conception‚ pricing‚ promotion‚ and distribution of goods‚ services‚ and ideas to create exchanges that satisfy individual and organisation objectives. Marketing has many ways that products are sold. It includes advertising‚ selling and delivering products to people. Marketers try to get the attention of target audiences by using slogans‚ packaging design‚ celebrity endorsements and general exposure in the media world. The process of developing
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Chapter 18 Creating Competitive Advantage 1) Of the following successful marketing strategies in the past‚ today ’s Nike has learned that the most important is ________. A) creating a recognizable brand image B) having creative advertising C) building deep community with customers D) maintaining big-name endorsers E) moving into new product categories‚ sports‚ and regions of the world Answer: C Diff: 2 Page Ref: 527 Skill: Concept Objective: 18-1 2) To gain ________ requires
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Diebold 1. Before 1997‚ Diebold manufactured its ATM machines in the United States and sold them internationally via distribution agreements‚ first with Philips Electronics NV and then with IBM. Why do you think Diebold choose this mode of expanding internationally? What were advantages and disadvantages of this agreement? Diebold didn’t have the need to expand its business across the boarders before the 1980’s since they already had a massive demand inside of the United States. They used a key
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The main goal of a finance manager is maximizing of wealth rather than maximizing profit--measuring wealth or value is by cash flows and not accounting profits. This goal must be constantly in mind when making investments‚ financing these investments‚ and funding the company’s day-to-day operations. The total value of the firm can be increased by pushing up the price or market value of the existing shareholders’ ordinary shares. Investors react to poor investment decisions or poor financing decisions
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Introduction Theory Communication is defined as exchange of ideas‚ emotions‚ messages‚ stories and information through different means including writing‚ speech‚ signals‚ objects or actions.(Clegg et all‚ 2008). Levels of communication Littlejohn (1989) differentiates between four levels of communication: Dyadic Communication: Dyadic communication means two party communications. Dyadic communication can be interpersonal or face to face and can be informal and formal form of communication. Interpersonal
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A microscope (from the Ancient Greek: μικρός‚ mikrós‚ "small" and σκοπεῖν‚ skopeîn‚ "to look" or "see") is an instrument used to see objects that are too small for the naked eye. The science of investigating small objects using such an instrument is called microscopy.Microscopic means invisible to the eye unless aided by a microscope. There are many types of microscopes‚ the most common and first to be invented is theoptical microscope which uses light to image the sample. Other major types of microscopes
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The registered case under section 25 read with 30(1)‚ talks about the company providing inadequate security to the employee. The CEO is held against this as he is the top official of the company. the security rules were in place stating the employee to confirm with the 24*7 help desk on a new driver‚ but this rule was obviously not followed and hence the mishap. The company went ahead following the law and giving the next of kin‚ Gowramma‚ the mother of the deceased employees‚ the usual statutory
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პიტერის პრინციპი კანადელმა პედაგოგმა ლოურენს პიტერმა ჩამოაყალიბა დებულება‚ რომელმაც მას მთელს მსოფლიოში გაუთქვა სახელი. დებულების თანახმად‚ იერარქიულ ორგანიზაციებში გამუდმებით ხდება კომპეტენტური თანამშრომლების დაწინაურება და თანამშრომლები იღებენ უფრო მაღალ თანამდებობებს მანამ‚ სანამ იმ დონეს არ მიაღწევენ‚ რომლის შესაბამისი მოვალეობების შესრულება მათ ძალებს აღემატება. პიტერის პრინციპის თანახმად‚ იერარქიულ სისტემაში ნებისმიერი თანამშრომელი აღწევს თავისი არაკომპეტენტურობის დონეს. სწორედ აქ‚ არაკომპეტენტურობის
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1. Are the amounts at which fixed assets are reported in the balance sheet their approximate market values as of the balance sheet date? Explain. Fixed assets are appeared in a balance sheet at historical cost less depreciation up and coming. Depreciation influences the carrying value of an asset on the balance sheet. The historical expense will rise to the carrying value just if there has been no change recorded in the value of the asset since acquisition. In this manner‚ the accounting report does
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Goal Setting: A Managers Role vs. the Employee ’s Role "How do you get your employees to perform better?" "Are your employees focused‚ motivated‚ organized and driven?" "What goals have been established for your employees?" These are a few of the many questions I asked to multiple managers within the company that I work for. Being a relatively new employee‚ working there for a little over a year‚ I wanted to ask these questions. Not to see how different managers felt about specific
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