A.Definitions Of Marketing 1. Marketing is the activity‚ set of institutions‚ and processes for creating‚ communicating‚ delivering and exchanging offerings that have value for customers‚ clients‚ partners and society at large.[American Marketing Association(AMA) Board Of Directors] 2. Marketing is the science and art of exploring‚ creating and delivering value to satisfy the needs of a target market at a profit. Marketing identifies unfulfilled needs and desires. It defines‚ measures and qualifies
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Table of Contents 1.1 Explain the various elements of the marketing process. 1 Marketing Process: 1 Situation analysis 1 Marketing strategies 1 1.2 Evaluate the benefits and costs of marketing orientation for a selected organization. 2 2.1 Show macro and micro environmental factors which influence marketing decisions. 4 Micro environmental components 4 Macro environmental components 5 2.2 Propose segmentation criteria to be used for products in different markets. 6 2.3 Choose
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Simple Math Tricks There are many ‘math tricks’‚ which ask you to choose a number or two and work through several steps‚ often ending up with your original number(s) mixed up somehow‚ or with a value that’s the same every time. When they arrive by email‚ they will often be described as ‘amazing’‚ or ‘impressive’‚ as if they were magical. There isn’t any magic‚ and you don’t have to be Harry Potter to understand how these tricks work‚ or to make up tricks of your own. All you have to do
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The Development of Economic Activity Human Beings produce and consume goods and services from the resources in their environment. It is primarily for the reason that humans are called ECONOMIC ANIMAL‚ because he or she has the ability to use his or her hands and brain to satisfy his or her immediate personal needs. These are looked at as basic needs; these needs are food‚ shelter and clothing (Economic Activity). Economic Activity means activities which results in the satisfaction of needs. In order
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Introduction My business club intends to hold a debate competition at the end of the month. I am been selected and the title has given as‚ “Managers today should use the democratic style of leadership rather than automatic style.” Before I start this title‚ I decide to determine both of the style. Democratic Style Democratic style is a platform to create a team to participate in the decision-making process. When an enterprise is making decision‚ they usually use democratic style in many parts
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BUSINESS ENVIRONMENT (PART-1) COMPONENTS OF BUSINESS ENVIRONMENT 1. INTRODUCTION Hello! Students‚ welcome to series on business environment. The topic of this lecture is Components of Business Environment. The objectives of this lecture are to make you understand the meaning of business environment‚ relationship between business and business environment‚ characteristics of business environment and to study the various components of the business environment. In the last lecture we studied
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Content Introduction Introduction of economy in Malaysia‚ Malaysia is one of democratic country that has many race‚ religion and nationality. Economy in Malaysia also open-stated oriented and growing relatively also new in industry market. In Malaysia‚ we practice mixed economy for our country. There have 3 factors that responsible with economy in Malaysia: Definition of Mixed Economy Mixed economy means that part of economy is left to the free market and the other part is run by the government
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1. INTRODUCTION Manager is an organisational member who integrates and coordinates the work of others in order to achieve organisational goals. It is definitely not about personal achievement‚ but about helping others to do their work. Manager is also the person who creates and coordinates the workplace systems and conditions so that others can perform those tasks effectively. Though many know the concept of being a manager‚ not many know how to apply it in practical scenarios. We managed to interview
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3.1 Explain how products are developed to sustain competitive advantage 3.1.1 Packaging Elements | Competitive advantages | Physical Protection28 gram package‚ reduction of 8gr per bottle | Reduce price per bottle‚ make more attractiveness for the product. | DistributionDirect to retailers | More convenient for customers. | SellingProvide ingredient in each bottle such as: Number of calories‚ % of carbohydrate‚ vitamins‚ and minerals. | Customer understands about Gatorade ingredients
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1. _____ is the marketing of goods and services to individuals and organizations for purposes other than personal consumption. |a. |Secondary marketing | |b. |Interactive marketing | |c. |Business marketing
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