German Car Rental Industry | 21510 - Global Context of Management (Due: 07 May 2012) | Melissa Townsend 11245216 | TABLE OF CONTENTS Executive Summary | 2 | Introduction | 3 | Industry Landscape | 3-4 | Future Outlook | 4 | PESTEL Analysis | 4 | Porter’s 5 Forces Analysis | 5 | References | 6-7 | Bibliography | 8 | Appendices | 9-24 | ------------------------------------------------- ------------------------------------------------- Executive Summary -------------------------------------------------
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THE INFLUENCE OF INTERNAL MARKETING ELEMENTS ON BRAND IMAGE OF SELECTED CAR RENTAL COMPANIES IN SOUTH AFRICA STUDENT NAME XXXXXX (student number) Thesis submitted in fulfilment of the requirements for the degree PhD in Marketing Management in the Faculty of Management at the University of Johannesburg JOHANNESBURG September 2009 Supervisor: Prof xxxxx Co-supervisor: Dr yyyy Table of contents ____________________________________________________________________________
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Car Rental Business Plan A car rental business plan is a familiar business model for most bankers and investors. Ever since car sharing programs like Flex Car rose to prominence in the "˜00s‚ business people have re-imagined what the car rental business model can be. Which is not to say that the conventional model is dead—far from it. Auto rental behemoths like Avis‚ Hertz‚ and Enterprise have managed to keep revenues up despite the flagging economy‚ and one look at any airport parking lot shows
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Overview Report of Car Rental Industry in USA Table of Contents Executive Summary 3 Introduction 4 Current Overview of Industry 4 Political‚ Economical‚ Social-Cultural‚ Technological‚ Legal and Environmental (PESTLE Analysis) 5 Political 5 Economical 5 Social –Cultural 5 Technological 6 Legal 6 Environmental 6 Porters 5 Forces Model 7 Threat of Substitutes 7 Bargaining Power of Suppliers 7 Competitive Rivalry 7 Bargaining Power of Buyers 7 New Entrants 8 Conclusion
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Request for car rental | Reservation call | Customer | Reserve vehicle | Vehicle availability status | Passengers | Pickup vehicle | Pickup date | Customer | Pickup vehicle | Car rental system update | Staff | Vehicle return | Due date for rental | Customer | Vehicle return | Car rental system update | Staff | Generate Bill | Vehicle Return | Operator | Bill | Update System | Customer | Payment Mode | Billing | Customer | Payment | Update System | Officer | Vehicle Rental Use Case Diagram
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. .. 2. Booking . .. 3. Car... 4. Car History ... 6. Customer History . .. Introduction I. Purpose This project is designed so as to be used by Car Rental Company specializing in renting cars to customers. It is an online system through which customers can view available cars‚ register and book car. Owner of company have records of its car and driver. A customer will
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2007‚ the rent a car industry has been booming since the financial crisis had hit the world. Peoples’ buying power drastically went down as they could not afford to pay the huge sum of money to car dealers. After 2007‚ banks refused to give loans to the general public as they were in no position to. In the Middle East owning a car has become more of a necessity than just a luxury as people cannot do their house hold jobs without it‚ and even small businesses cannot operate without a car. However‚ the
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introduce a clean future‚ a way to let all drivers experience operating an alternative fuel vehicle with little cost or risk. The Rental Car Industry: Proposed Solution The rental car industry fulfills a huge need for society. When traveling long distances‚ moving your home‚ or when you need a vehicle after your own was damaged in an accident‚ rental car companies provide a solution. One additional service can be provided by this industry‚ that can and will make a difference for our future
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The rental car industries as well as other industries within the travel market are challenged with developing a pricing strategy that will maximize profits for the firm. In our analysis of three firms‚ Hertz‚ Avis and Budget‚ our team used qualitative and quantitative methods to develop an understanding of their pricing strategies. We wanted to determine which company has the best overall pricing strategy. Furthermore‚ these methods helped us develop recommendations involving segmentation and brand
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Rental Car Agreements and Feasibility Study Fort Lauderdale-Hollywood International Airport 1999 through mid-2001‚ Leigh Fisher Associates assisted the Broward County Aviation Department (BCAD) in planning a new consolidated rental car facility at Fort LauderdaleHollywood International Airport and negotiating agreements with the rental car companies for periods before and after the new facility is built. Leigh Fisher Associates also prepared a feasibility study for bonds sold in June 2001 to finance
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