MOBILE COMMERCE BUSINESS ENTREPRENEURSHIP AND MANAGEMENT Abstract In this project we aim to know the viewpoints of banks and its customers regarding the mobile banking services offered by the banks. We recorded the viewpoints of banks and its customers through the medium of a questionnaire filled by banks and various individuals using mobile banking services. Mobile banking services are being offered by all the banks these days and people do opt for such services as they
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INTRODUCTION 1.1 BACKGROUND Businesses in Africa are turning to the internet to enable them reach a wider market. This is known as Electronic Commerce‚ where buying‚ selling‚ investing and lending is done over the internet. Unfortunately in Kenya‚ the internet infrastructure is very limited. However with the cell phone boom‚ there is hope through Mobile Commerce. 1.2 Background of the Organization For the purpose of this study‚ we look at a small company called Easy Logistics. Easy logistics started
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P3 – Explain the potential risks to an organisation of committing to an e-commerce system Hacking - This is associated with malicious programming attacks on the Internet. For example personal data can be stolen online‚ things like your credit card details so the hacker can use that to purchase things. If the hacker gets access to the site and breaks the encryption then they can access customer details. Product Description Problems – Most customers worry that the product description may be wrong
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Marketing Implications of Advertising In a lot of ways graphic design could be intertwined with marketing and how both work together. One big topic is advertising and how effective it is on the consumer. It is important to make any given product or service an eye-catching look to it. Without this it is very hard to bring attention to the product. In order to be successful in advertising the product you have to make the consumer want it before they knew they wanted it. A lot of that can come
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Project. Foundations of Electronic Commerce Overview E-commerce‚ a prime driver of the global economy‚ has changed business processes worldwide‚ increasing logistical efficiencies and facilitating the buying‚ selling‚ and marketing of goods. Similarly‚ e-commerce has benefited millions of consumers through decreased prices‚ increased competition‚ and faster order and delivery times. Large and small companies across multiple industries depend on e-commerce applications to survive and compete
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Implications for Marketers Marketing strategies (Marketing mix elements – price‚ product‚ distribution‚ and promotions) has to reflect the brand and its image appropriately. Marketers should constantly be up to date with the changes in consumer’s demographic‚ lifestyles‚ and trends in order to develop marketing programs that appeals to them‚ so that they are able to be more adaptive to the marketing programs to the brand to achieve brand awareness. Marketers
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merchants traveled around the world and learned the more efficient ways to govern and different cultures or rituals they could adapt. Trade helped shape and link societies and people from the entire world and this motivated and sustained long distance commerce. 2. Eastern Hemisphere societies developed long distance trade more extensively than Western Hemisphere societies because of geography. Some geographical differences added obstacles. For example the narrow bottleneck of Panama covered with
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consequences: not only many important values would be forgotten‚ and genetic diversity could be lost‚ but most importantly: we wouldn’t be unique anymore. To sum up‚ and because of all the reasons mentioned above‚ I believe that cloning has many implications to our society. I think that‚ even though we should try to evolve in science and technology‚ nowadays cloning isn’t a viable option as a lifesaving science‚ and therefore‚ it should be narrowly regulated in order to avoid any serious
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Executive Summary Commerce Bank has been a pioneer in the banking industry by returning to customer service. This has driven customers to the bank‚ but in order to stay ahead on the curve they want to move away from the model that has worked for them. An analysis was performed regarding whether their new concept of “retailtainment”‚ entertaining customers throughout the banking service process‚ would be beneficial or not. After thorough consideration‚ it was determined that “retailtainment”
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Creating Customer Satisfaction And Profitable Value Chain With E-commerce In Rural India A case based approach Sanjeeve Verma1 ABSTRACT We live in a world increasingly propelled by technological change. The thrust lies in a quest to make our lives better‚ simpler and more productive through electronic commerce (or E-commerce). Agriculture in India has been identified as one of the great promises of e-commerce; the high level of fragmentation present in the supply chain‚ large volumes traded‚ and
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