Customer Satisfaction Strategies of Subway Submitted By: ID- Table of Contents 1 Topic 3 2 Introduction 3 2.1 Research background 3 2.2 Aim and Objectives of the Study 4 2.3 Research Questions 4 3 Literature Review 5 3.1 Service Quality and Customer Satisfaction 5 3.2 Areas of Setting Strategies 5 3.3 Relationship and Loyalty 6 4 Research Methodology 7 4.1 Research Method: Qualitative and Quantitative 7 4.2 Data Collection 7 4.3 Sample 8 4.4 Research
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Fast Food Transforming American Society Fast food has grown to be a big part of American Society. According to Eric Schlosser‚ “Over the past few decades‚ fast food has infiltrated every nook and cranny of American Society” (3). In a sense‚ his statement about fast food is not too exaggerated. Today‚ we see fast food all over America‚ whether it is through television advertisements‚ billboards‚ and magazines. America has grown to be the number one fast food country in the world. The increase
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examples is fast food. Today the demand for the‚ hectic lifestyles‚ timesaving products are increasingly. Obliviously one of the example is Fast Food Industry. The rate of growth in consumer expenditures on fast food has led most other segments of the food-away-from home market for much of the last two decades. Since 1982‚ there is growth rate in consumer spending at fast food. The consumers spent at fast food outlets grew at an annually he proportion of away-from-home food expenditures on fast food also
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Today‚ fast food restaurants have appeared in large quantities all over the world. Many fast food companies all have business everywhere such as McDonald’s‚ KFC and Burger King. Variety of people‚ especially the youths‚ prefers to eat fast food than cook at home. Absolutely‚ fast food is convenient for people’s lives‚ and has become popular in the world. However‚ fast food is making the world unhealthy and impatient. The appearance of fast food restaurants represents the fast pace of the world’s
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find anything as cheap‚ tasty and convenient as fast-food. Meeting the demand of people in the increasing busy pace of work‚ such fast-food chains as KFC‚ BBQ or McDonald were introduced and have deeply ingrained among those who work more and more while spending less and less time on cooking. Nevertheless‚ fast-food chains should not be supported due to several reasons. For one thing‚ fast-food is apparently not good for people’s health. Such fast-food products as fried chicken‚ fried potatoes are
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LITERATURE OF FAST FOOD INDUSTRYACCORDING TO AMERICAN ASSOCIATION OF WINE ECONOISTS STUDY‚ TheEffect of Fast Food Restaurants on Obesity‚(January 2009):ABSTRACT:This Study investigate the health consequences of changes in the supply of fast foodusing the exact geographical location of fast food restaurants. They ask how the supply of fast foodaffects the obesity rates of 3 million school children and the weight gain of over 1 million pregnantwomen. On the other side‚ the presence of non-fast food restaurants
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Fast food is the term given to food that can be prepared and served very quickly‚ first popularized in the 1950s in the United States. While any meal with low preparation time can be considered fast food‚ typically the term refers to food sold in a restaurant or store with preheated or precooked ingredients‚ and served to the customer in a packaged form for take-out/take-away. Fast food restaurants are traditionally separated by their ability to serve food via a drive-through. The term "fast food"
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4. Limitations and extensions of porters five forces 5. value net 6. conclusion 7. recommendation 8. References Executive Summary Industry analysis is guide to know the profitability of the fast food industry by as assists us in 1. Understanding the competitive forces in the industry. 2. Assessing the attractiveness of‚ and growth opportunities within‚ a new industry 3. Developing effective strategies to raise your profitability‚ power‚ and
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Fast‚ Fat‚ and Naggy “McDonald’s operates more playgrounds than any other private entity in the U.S. It is responsible for the nation’s bestselling line of children’s clothing (McKids) and is one of the largest distributors of toys” (Schlosser 4). According to James McNeal‚ a marketer at Texas University‚ before the 1940’s‚ children were not even viewed as consumers‚ but as future consumers (10). After WWII‚ the baby boom occurred‚ and by 1950 the under-five population was 16‚163‚000 (McNeal 10)
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Eric Schlosser wrote the book “Fast Food Nation” to prove that the fast food industry is solely responsible for many problems that affect today’s society. He begins his argument by explaining how the fast food industry came to be and who made it happen. Carl Karcher was the biggest starting pioneer of this new industry. After his marriage in 1939‚ he bought his first hot dog cart and “by the end of 1994‚ [he] owned 4 hot dog carts in Los Angeles.” His next fast food venture was his Drive-In Barbeque
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