Literature Review About Fast Food

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REVIEW OF LITERATURE OF FAST FOOD INDUSTRYACCORDING TO AMERICAN ASSOCIATION OF WINE ECONOISTS STUDY, TheEffect of Fast Food Restaurants on Obesity,(January 2009):ABSTRACT:This Study investigate the health consequences of changes in the supply of fast foodusing the exact geographical location of fast food restaurants. They ask how the supply of fast foodaffects the obesity rates of 3 million school children and the weight gain of over 1 million pregnantwomen. On the other side, the presence of non-fast food restaurants is uncorrelated with obesity andweight gain. Moreover, proximity to future fast food restaurants is uncorrelated with current obesityand weight gain, conditional on current proximity to fast food. The implied effects of fast-food oncaloric intake are at least one order of magnitude smaller for mothers, which suggests that they areless constrained by travel costs than school children. The study shows that policies restricting accessto fast food near schools could have significant effects on obesity among school children, but similar policies restricting the availability of fast food in residential areas are unlikely to have large effectson adults.Conclusions:This study investigates the health consequences of proximity to fast food for two vulnerable groups:young teens and pregnant women. The focus on very close distances and the presence of a large arrayof controls alleviates issues of endogenous fast-food placement. The results point to a significanteffect of proximity to fast food restaurant on the risk of obesity. Specifically, They show that the presence of a fast food restaurant within a tenth of a mile of a school is associated with at least a 5.2 percent increase in the obesity rate in that school (relative to the presence at .25 miles). Consistentwith highly non-linear transportation costs, they do not find evidence of an effect at .25 miles and at.5 miles. The effect for pregnant women is quantitatively smaller and more linear in distance. Theyfind that a fast food restaurant within a tenth of a mile of a residence results in a 4.4 percent increasein the probability of gaining over 20 kilos. This effect is reduced to a 2.5 percent increase when afast-food is within a .5 miles from the residence of the mother. Causes and Consequences of Fast Food Sales Growth, Mark D. Jekanowski,January-April 1999. With today¶s hectic lifestyles, timesaving products are increasingly in demand. Perhaps one of the most obvious examples is fast food. Today the demand for the, hectic lifestyles, timesaving products are increasingly. Obliviously one of the example is Fast Food Industry. The rate of growth in consumer expenditures on fast food has led most other segments of the food-away-from home market for much of the last two decades. Since 1982, there is growth rate inconsumer spending at fast food. The consumers spent at fast food outlets grew at an annually he proportion of away-from-home food expenditures on fast food also increased.Everyone eats Fast Food even knowing that it is not healthy for them. Reasons are because of speed, convenience and price. However, fast food has many hidden costs,including the high price of bad health. Not to mention the fact that for such cheap food, you're actually being overcharged by a big amount. So the real reason is not price, butconvenience. You can get much cheaper food by cooking for yourself, but you are notalways at home to do the cooking, or you do not always feel like cooking.Consumer perception about fast food in India: an exploratory study byAnita Goyal,(Management Development Institute, Sukhrali, India), N.P. Singh, (Management DevelopmentInstitute, Sukhrali, India).Abstract: Purpose± This paper seeks to estimate importance of various factorsaffecting the choice of fast food outlets by Indian young consumers. Design/methodology/approach± The study applies multivariate statisticaltools to estimate importance of various factors affecting the choice of fastfood outlets...
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