commonly referred to as production‚ sales‚ marketing‚ and societal marketing orientations. The production orientation focuses on internal efficiency to achieve lower prices for consumers. It assumes that price is the critical variable in the purchase decision. A sales orientation assumes that buyers resist purchasing items that are not essential and that consumers must be persuaded to buy. The marketing orientation is based on an understanding that a sale predominantly depends on the customer
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Customer orientation. The retailer should verify the characteristics and needs of its targeted consumer and endeavors to please the needs to the highest (Bermann and Evan‚ 2012). As noted by Scheer and Loos (2002)‚ to categorize the customer-oriented spectrum’s services and products‚ it is essential to identify appropriate parameters. An appropriate parameter as guideline is the degree of individuality whereby it illustrates the output of orientation of a customer’s individual need based on his
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Orientation - Essay "Orientation" is written by Daniel Orozco. Daniel Orozco was born in San Francisco in 1957‚ he still lives in San Francisco and teaches creative writing at Stanford University. "Orientation" was published in The Seattle Review in 1994. "Orientation" starts in medias res‚ and a person‚ who could either be female or male‚ so I’ll go with male‚ is shown around at his new job. He is going to work in an office where they sit in small cubicles. The guy who is showing him around‚ tells
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The evolution of marketing concept is from production orientation to sales orientation‚ continuously it becomes market orientation and societal market orientation (Pride et al. 2007). So‚ the purpose of this essay is to discuss what market orientation is and whether market orientation is sufficient for business success in the business world. This essay has divided into three parts‚ which are introduction‚ body and conclusion. Market orientation is “an organisationwide commitment to researching and
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Essay 1 - Description 3 of “Orientation” Daniel Orozco’s short story “Orientation” is a comedic type of piece written to make you feel like you’re the main character being led through this maze of rules and cubicles and employees‚ as well as their lives all at once. It’s not really clear who is the narrator in this story‚ but what is clear is that Orozco chose to tell the story through the eyes of the reader. The whole point of view takes us (the audience) for a ride and makes us a
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www.ccsenet.org/ijms International Journal of Marketing Studies Vol. 4‚ No. 3; June 2012 The Effect of Alternative Market Orientation Strategies on Firm Performance Eric T. Micheels (Corresponding author) Assisstant Professor‚ Department of Bioresource Policy‚ Business & Economics University of Saskatchewan‚ Canada E-mail: etm550@mail.usask.ca Hamish Gow Professor of Agribusiness‚ College of Business‚ Massey University‚ New Zealand E-mail: h.r.gow@massey.ac.nz Received: February 6‚ 2012 doi:10
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the years sexual orientation has been an issue in our society. Many people are against homosexuality and bisexuality. Sexual orientation is generally one of three main categories‚ heterosexual‚ homosexual‚ or bisexual. Heterosexual is someone who is attracted to members of the opposite sex. A homosexual is someone that is attracted to members of the same sex. And‚ a bisexual person is one that is attracted to members of both sexes. There are other categories of sexual orientation. Some people could
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age‚ being of a sexual orientation other than heterosexual is somewhat common. Though it is definitely not considered a norm‚ it is more accepted in most parts of the world. A few years ago‚ people who were not heterosexual had to hide who they really were in order to be accepted by society. Because of this norm‚ one automatically assumes they are straight whether it comes to themselves or others. So how do homosexual/asexual people become conscious of their sexual orientation? In the same way that
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College orientation is more than a cursory introduction to a university. These one to two day sessions give new freshmen and transfer students - and their families - an overview of what to expect as a new college student . Why It’s Important to Go Orientation usually includes tours of the campus and residence halls; panel discussions on academic and student life; small group sessions on topics such asfinancial aid and study abroad programs; an information fair with representatives from various campus
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1 October 2013 Sexual Orientation Sexual Orientation Is focused on nature of sexual preference somebody’s sexual desire‚ toward people of the opposite sex‚ people of the same sex‚ or people of both sex Sexual orientation is also understood to be more than just Intimacy‚ but includes emotional preference and connection with another person. When a person is physically and emotionally attracted to others of the same sex‚ they are considered to be lesbian if it’s a female and gay if it’s a male
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