Jamshetji Nusserwanji Tata opened Taj’s first hotel‚ the Taj Mahal Palace & Tower‚ Mumbai. This grand hotel epitomized a philosophy that still holds true today: provide impeccable service and unparalleled facilities so every stay is a memorable one. A part of the Tata Group of companies www.tata.com‚ India’s premier business house‚ Taj Hotels Resorts and Palaces comprises 57 hotels in 40 locations across India with an additional 18 international hotels in the Maldives‚ Mauritius‚ Malaysia‚ Seychelles
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STP Segmentation: The segmentation of the Taj group of hotels is mainly upon lifestyle and income. It focuses on upper class‚ luxury‚ leisure travellers and business professional. TAJ LUXURY HOTELS: TAJ PALACE‚ TAJ MAHAL‚ TAJ BENGAL‚ TAJ WEST END Vivanta by TAJ Offer finest standard of hospitality & service Most of Taj’s oldest and most prestigious hotels have been retained under this brand. The Taj Luxury Hotels offer lavish accommodation‚ gourmet specialty restaurants and bars‚ fitness
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this report is to analyze the Taj Group of Hotels through the specific analysis of Taj (luxury full-service hotels‚ resorts and palaces)‚ Taj Exotica ‚ Taj Safaris‚ . Vivanta ‚ The Gateway Hotel‚ Exotica Brand. The Taj Group of Hotels were selected to gain a learning of hotels in India from three different perspectives – that of a fast growing Indian hotel‚ ‚ that of a formerly strong player trying to adapt to a changing market‚ and finally‚ that of an domestic hotel operating in India. The analysis
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THE TAJ GROUP OF HOTELS The Company was incorporated in 1902 and it opened its first hotel‚ The Taj Mahal Palace & Tower‚ Mumbai‚ in 1903. The Company then undertook major expansion of The Taj Mahal Palace & Tower‚ Mumbai by constructing an adjacent tower block and increasing the number of rooms from 225 to 565 rooms. With the completion of its initial public offering in the early 1970s‚ the Company began a long term program of geographic expansion and development of new tourist destinations
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External and Internal Environments The survival of a corporation requires two elements: the strategic management of both its external and internal environments. The absence of either environment results in limited profitability. Whether a corporation is dealing with the growing concerns of technological changes or Internet privacy‚ external and internal factors will have a significant impact on day-to-day operations. Savvy corporations understand that focusing on creating and implementing a sound
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Section 1 Internal environment and external environment Internal environment • Manager: On one hand‚ in order to understand a management situation of a company‚ the organization structure is the key issues which should be involved. Xin hua bookstore is being a traditional organization has the traditional structure that functional organization structure. This type of organization always has many layers including senior management‚ middle management and base management level in the pyramid
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Both internal and external environments should be designed to fit like pieces of a puzzle to successfully make up an organization’s system integrity. Falling short in one area can cause a domino effect and cause the organization to crash or fall apart. The four external environments are: economic factors‚ sociological factors‚ technological factors‚ and political/professional factors. The six internal environments are: organizational purpose mission and philosophy‚ organizational planning‚ organizational
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Assignment 2: External and Internal Environments Monique Allen Brodnax BUS 499 Business Administration Capstone Dr. Lucinda Blue Strayer University July 28‚ 2012 Segments of the General Environment Introduction This research paper will describe Capital One’s general environment‚ technology and political and legal segments‚ forces of competition‚ Predicting and addressing
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HOTEL FRONT OFFICE OPERATIONS AND MANAGEMENT (BC 002) ASSIGNMENT - FRONT OFFICE MANAGEMENT BC002 Subject Title: Front Office Management Subject Code: BC 002 Student Name: Dhimyan Ibrahim Student I.D: 0105159 Lecturer: Gurcharan Singh Hans Marks: TABLE OF CONTENT PAGE a) History of the company Page: 1 - 6 b) Vision‚ Mission Statement & Company’s Objectives Page: 7 - 9 c) Location
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Assignment 2: External and Internal Environments Business 499 Zavier Pyles Professor May January 30th‚ 2013 Vroom Vroom! This is the welcomed sound that automobile owners and manufacturers like to hear. It is the sound of completion‚ success‚ and satisfaction. But what happens when this sound is drowned out by weakened profits‚ customer dissatisfaction‚ and industry weakness? In comes the government bailout of the automobile industry. In recent years‚ 2008-2010‚ Ford‚ GM‚ and Chrysler
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