The Taj Group of Hotels Report

Topics: Taj Mahal Palace & Tower, Hotel, Taj Mahal Pages: 4 (911 words) Published: October 2, 2012
The Company was incorporated in 1902 and it opened its first hotel, The Taj Mahal Palace & Tower, Mumbai, in 1903. The Company then undertook major expansion of The Taj Mahal Palace & Tower, Mumbai by constructing an adjacent tower block and increasing the number of rooms from 225 to 565 rooms. With the completion of its initial public offering in the early 1970s, the Company began a long term program of geographic expansion and development of new tourist destinations in India which led to its emergence as a leading hotel chain in India. From the 1970s to the present day, the Taj Group has played an important role in launching several of India's key tourist destinations, working in close association with the Indian Government. The Taj Group has a philosophy of service excellence which entails providing consistently high levels of personalized service and innovative means of improving service quality. The Taj Group has been active in converting former royal palaces in India into world class luxury hotels such as the Taj Lake Palace in Udaipur, the Rambagh Palace in Jaipur and Umaid Bhawan Palace in Jodhpur. In 1974, the Taj Group opened India's first international five star deluxe beach resorts, the Fort Aguada Beach Resort in Goa. The Taj Group also began its business in metropolitan hotels in the 1970s, opening the five-star deluxe hotel Taj Coromandel in Chennai in 1974, acquiring an equity interest and operating contract for the Taj President, a business hotel in Mumbai, in 1977, and opening the Taj Mahal Hotel in Delhi in 1978.

History behind the Taj Mahal Hotel at Mumbai

The Taj was built at a time when Indians were not allowed entry into most of the prestigious hotels and clubs in British ruled India. Legend has it that this was one of the reasons why Jamshetji Nusserwanji Tata, the first Indian industrialist built India’s first luxury hotel. He was inspired to open the grand luxury hotel after an incident involving...
Continue Reading

Please join StudyMode to read the full document

You May Also Find These Documents Helpful

  • taj group of hotels Essay
  • TAJ Group of Hotels Essay
  • An Analysis on Taj Group of Hotels Essay
  • TAJ Hotel Essay
  • Facts of Taj Hotels Essay
  • Essay on Taj Hotel and Resorts
  • Report on Taj mahal Palace hotel, Mumbai Essay
  • Comparison of Marketing Strategy – Steigenberger & Taj Group of Hotel Essay

Become a StudyMode Member

Sign Up - It's Free