Introduction to Sony Corporation Massaru Ibuka is the man behind some of the most successful high-tech products that consumers use today. Massaru Ibuka is the founder of Sony. After WWII‚ he opened up a radio shop and named his company “Tokyo Telecommunications Engineering Corporation‚” (Sony Corporation‚ 2008‚ Introduction section‚ para. 1) which was then later changed to Sony. “The next year the company changed its name to Sony (from "sonus‚" Latin for "sound‚" and "sonny‚" meaning "little
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Explain what is meant by cultural deprivation and how it may affect achievement? Cultural deprivation can be explained by a whole branch of sources for example Basil Bernstein’s speech code is one; the speech code consists of the elaborated and restricted code. The elaborated code is the middle class’ respected code whereas the restricted code is the working class’ simple non educated way of speech. These linguistic codes were said to be correlated with class differences in family organization‚ power
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Q.2 . What is groupthink. Explain. [10] According to Irving Janis(1972) ‚ groupthink is "a deterioration of mental efficiency‚ reality testing‚ and moral judgment resulting from in-group pressures". Thus‚ the overemphasis on consensus and agreement leads members to be unwilling to evaluate group members’ ideas critically. This hinders decision-making and becomes an obstacle to group productivity. Certain conditions favour the development of groupthink. i) The first condition is high cohesiveness
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What is meant by a positive environment? What is meant by a positive environment is a happy place. A happy environment is a setting that has structure and routine so that children can rely on a secure environment. Always looking at the positive in everything that children do can help them to be more confident. A positive environment can also help to stimulate children and in affect make the children want to learn more. There are regulatory requirements that underpin a positive environment for
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Recommending a Marketing Mix for a Product or Service Executive Summary This report mainly talked about a product-Pepsi. In this report‚ the purpose was compared and contrasted which 4Ps is better to the Pepsi and wanted more people to buy it. The thesis was compare and contrasts the Pepsi with the competitor - Coca Cola. So the report needed find some information and interview some people. The key finding was that SWOT and 4Ps is very important to the product. And the key conclusion and recommendation
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Customers are aware of McDonald’s latest promotion and products from TV commercial‚ leaflets and signboards. In addition‚ McDonald’s has a superior reputation. Its brand recognition is valued at $40 billion. Every age group has heard of and knows about McDonald’s. Furthermore‚ it is highly owned by independent franchise. More than 80% of McDonald’s’ restaurants are operated by franchise‚ allowing the restaurants to improve their service systems. Lastly‚ McDonald’s targets at children by serving
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What is service blueprint? As the name suggests it is concerned with the service process and described as the tool for operational planning giving guidance on following aspects such as how it will be provided‚ staff actions‚ physical evidence and most importantly how it is needed to be delivered to its channels. In other words it is describing and developing the service process. Let the blue print be in any form‚ Flow Charts or Graphics it should convey the different modes or channels via which
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physical good and service good is intangibility of service good. Different from physical good‚ services are intangible activities which provide want‚ satisfaction and are not necessary related to the sale of a product or another service‚ and does not result in the ownership of anything. According to Berry and Parasuraman‚ a physical good is in essence an object while a service good is in essence a performance. Consumers cannot see‚ touch‚ weigh and test out a service good since service good cannot be
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Product Design and Process Selection - Services Case: Creature Care Animal Clinic 1. Identify the operations management problems that Dr. Barr is having at the clinic. Dr‚ Barr is experiencing several operations problems due to a change in what customers are requesting compared to the services the clinic was designed to offer. The increase in specialized services and the addition of grooming requires a different layout. Not only have the space requirements changed but some non-contact services
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i4.1 Best product value strategies: As the world’s largest furniture retailer‚ IKEA is known for its product’s value‚ in terms of quality‚ style‚ affordability‚ functionality and durability. Their appliances and furniture is designed base on modern architecture and associated with eco-friendly interior design. Moreover‚ the company is known for its affordable products with highest quality and products with many functions inside. Therefore‚ its business idea is "To offer a wide range of well designed
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