"Explain the role of advertising agencies in the development of promotional campaign" Essays and Research Papers

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    Termination of Agency

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    Termination of agency.A contract of agency is a species of the general contract. As such‚ an agency may terminate in the same way as a contract is discharged except where the agency is irrevocable. Broadly speaking‚ an agency may be terminated either by the act of parties or by the operation of law. (a) Termination by act of parties: A contract of agency may come to an end by the act of the parties as follows: 1. By agreement: An agency is generally created by an agreement‚ it may also be terminated

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    sense of pride and being. This an effort put forth by not only an individual but a professional athlete reaching out to children who are under the umbrella of bad genes‚ a stagnant lifestyle‚ and bad eating habits that Shaquille O’ Neal has taken the role in encouraging these kids to live a better and healthier lifestyle . The child obesity statistics are staggering! According to the National Center for Health Statistics and Nutrition Examination Survey the results posted on the American Obesity Association

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    Law of Agency

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    TOPIC THREE: LAW OF AGENCY * Nature and Creation of an Agent * Duties of an Agent to his Principal * Duties of a Principal to his Agent * Termination of Agency Contract     NATURE OF AGENCY What is an agency? Section 135 of Contract Act 1950: “Agency is the relationship which subsists between the principal and the agent who has been authorized to act for him or represent him in dealings with others.” There are two types of agency contracts:- 1.  Contract between principal & agent

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    Advertising

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    Although the average citizen is usually annoyed by all the advertisements printed in newspapers and magazines and the commercials broadcast on TV‚ the impact of the whole advertising industry on a single person is immense and plays a very important role in our lives. Advertising absorbs vast sums of money but it is useful to the community. What are the functions of advertisements? The first one to mention is to inform. A lot of the information people have about household devices‚ cars‚ building

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    A Report on the Product/Services/Promotional Strategies Offered by Nike I visited the website of Nike‚ one of the most widely known sellers of athletic footwear‚ equipment and apparel in the world. The message that I got from Nike is “if you have a body‚ you are an athlete”. This is a very clever message because not only is the company trying to target athletes‚ they are targeting everyone in the whole entire world. Everyone has a body so everyone has the potential to be an athlete. This is

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    Law of Agency

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    THE NATURE OF AGENCY RELATIONSHIP The need to appoint another person to perform one act or another on one’s behalf assumes greater proportion daily. This is so because of the rapid economic developments that has taken place in the recent years. A party may want to do many things but because of lack of time or expertise‚ he is compelled to appoint another person to act on his behalf and whatever that other person does will be binding on him. The question is: ‘Who is an agent?’ An agent is one who

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    TASK : 1.DEFINE ENVIRONMENT. 2.IDENTIFY THE IDEAL ENVIRONMENT FOR THE DEVELOPMENT OF A CHILD Environment literally means surrounding and everything that affect an organism during its lifetime is collectively known as its environment. It could be a physical element that includes the built in environment‚ natural environment

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    Conclusion 5.1 Summary of Major Findings 27 5.2 Economic Performance 28 5.3 Policy Recommendation 28 Chapter – 1 Introduction There is no denying the fact that the economical business sector plays a significant role in the economic development of a country. The importance of an efficient economic sector lies in the fact that‚ it ensures domestic resources mobilization‚ generation of savings‚ and investments in productive sectors. In fact‚ it is the system by which a country’s

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    Obama Campaign

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    The Obama Campaign Strategy Case Study Analysis 1. Executive Summary This case attempts to provide an understanding of the main reasons of success in the Obama campaign strategy in 2008. Obama`s victory was a result of a well-planned marketing campaign that targeted the right market segments with the right message. When Barack Obama announced his candidacy for the American presidency in 2007‚ the newly released Gallup Poll of Democratic Presidential Candidates demonstrated that Hillary Clinton

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    Humour in Advertising

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    Humour in Advertising Introduction The Encyclopedia Britannica defines humor as a ¡§form of communication in which a complex‚ mental stimulus illuminates‚ or amuses‚ or elicits the reflex of laughter¡¨. Many marketers use humor in advertising as a way of appealing to consumer¡¦s emotions. These positive emotions can potentially lead to cognitive processes that entice the consumer to purchase the related product. Doing it right means not only engaging the prospect but getting them to remember

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