the rest of the marketing mix‚ particularly product/brand decisions‚ so that it may effectively support an entire marketing mix strategy. The promotion mix consists of four basic elements. They are:- 1. Advertising 2. Personal Selling 3. Sales Promotion‚ and 4. Publicity 1. Advertising is the dissemination of information by non-personal means through paid media where the source is the sponsoring organization. 2. Personal selling is the dissemination of information by non-personal methods
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Law of Agency WHAT IS AN AGENCY? Sec 135 of Contract Act‚ agency is the relationships which subsists between the principal and the agent who has been authorized to act for him or represent him in dealings with others. WHO CAN BECAME A PRINCIPAL OR AGENT? Any person who is 18 years old and above and who is of sound mind may be principal. As between the principal and third persons‚ any person can became an agent. BUT persons of unsound mind and who are below 18 years are not liable towards their
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government social policy and important tool to alleviate poverty. It can through national solidarity and fair burden sharing‚ contribute to human dignity‚ equity and social justice. It is also important for political inclusion‚ empowerment and the development of democracy.1 SOCIAL SECURITY STRUCTURE IN KENYA Kenya has several types of schemes which offer social security which can be divided into three broad categories:- 1. Public Schemes • The NSSF • The NHIF • The Civil Servants Pension Fund
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The role of advertising in modern world 74 rate or flag this pageTweet this By Gin Delloway [pic][pic][pic][pic][pic] [pic][pic][pic]Have you ever thought about the role of advertising in our lives? To my mind at present it’s almost everywhere: we see or hear a lot of advertisements on the TV sets‚ in the underground‚ on billboards‚ in newspapers and in the public transport. Today it’s almost impossible to imagine our lives without advertisements. Don’t you think so? The main aim of advertisers
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Regulatory Agency: Federal Bureau of Prisons Hannae Warren HCS / 430 March 18‚ 2013 Professor Vanessa Williams Regulatory Agency: Federal Bureau of Prisons Health care is defined as the maintaining and restoration of health by the treatment and prevention of disease especially by trained and licensed professionals in medicine‚ dentistry‚ clinical psychology‚ and public health (Merriam-Webster‚ 2013). Health care is important to every population even those who are incarcerated
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and is most often found in peer education programs.1‚2 Peer leadership programs are also used to foster the development of leadership skills within the context of social justice.3 How does it work? Peer leaders are individuals who already possess natural characteristics of leading others and who are nominated to take on a leadership position to carry out a more guiding and facilitating role.1‚2 Peer leadership programs are based on the following premises: * Peer groups are powerful influences on
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Ronald Romero American Government Elizabeth McNamara 11/15/12 Campaign Financing: 2008 Election; Barack Obama vs. John McCain Campaign finance refers to all of the money raised and spent to promote a candidate or party for an upcoming political election. This money is a necessity for a candidate to have en edge in any election because the more funds they have the more they can do with it. What they can do with the money raised is another question. There are rules and regulations the candidates
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Campaign Hijacking Erdinc Kurt IB5 Marketing Communication Definition Campaign – An organized course of action in order to achieve a goal. Hijack – Taking over (something) and using it for a different purpose. Approaches to hijack a campaign The first way is to find a breaking story and make sure that you get your message in front of the media. There are two approaches in this method. The first is the humour method‚ second is the commentary method. This is where you add some commentary around
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of the solution was to design smaller‚ less-expensive versions‚ the H2 and H3‚ but much of the success would have to depend on the marketing. Rather than turning to a roster of ad agencies it usually worked with‚ GM hired a young Boston creative boutique‚ Modernista!‚ in 2000. The initial goal of the $35 million campaign‚ begun in August 2001‚ was to establish Hummer as a luxury brand. Thus‚ images ofmud-splatteredHummers that played up the vehicle’s off-road capabilities were scrapped in favor of
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the second wave in the positive theory of accounting‚ focuses among other things on agency theory. What is agency theory? Elaborate the components of agency costs as described by Jensen & Meckling (1976). Answer: Agency theory is based upon the more general contracting theory that the most cost effective form of organizing economic activity is through a firm based structure. Jensen & Meckling describe agency theory is a contract under one party (the principle) engages another party (agent)
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