Marketing Audits and its importance to an organisation As of I am starting to write this essay‚ an historic and astonishing incident happened in US—Standard & Poors first time downgraded American Federal Bonds form AAA to AA+. Look at the messed up world economic picture--US is suffering from recession without any better signs‚ Europe is struggling with debt crisis‚ only growth engine China is also slowing
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A Project Report On “SUCCESS MANTRAS FOR RURAL MARKETING IN INDIA” Submitted to : Submitted By: Prof. Shipra Chaddha Name- Vakul Singh Gupta FPG0810/184 Indian Business Academy What
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I am addressing the strategic importance of distribution channels in marketing by exploring how these channels help businesses meet their marketing and sales objectives. A marketing channel is defined as the means by which the physical flow of goods and services are distributed to consumers and users. A marketing channel is critical to large and small businesses because they use these distribution channels to meet their marketing and business objectives by providing and delivering products and/or
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The article explained some of the Beatles journey to success‚ and they weren’t immediately successful. Neither were most other British bands like the Rolling Stones. However‚ it didn’t take very long of them working hard for their songs to become hits in Britain and the US‚ with their songs being on the Top 40 Hits list multiple times. An obvious historical reason for this is because their music was new and exciting in a time of turmoil. Major events were going on like the Cuban Missile Crisis‚ the
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WAL-MART’S MARKETING STRATEGY Wal-Mart was founded by Sam Walton‚ the first Wal-Mart store opened in Rogers‚ Arkansas‚ in 1962. Seventeen years later‚ annual sales toped $1 billion. By the end of January 2002‚ Wal-Mart Stores‚ Inc. was the world’s largest retailer with $218 billion in sales. Wal-Mart’s winning strategy in the U.S. was based on selling branded products at low cost‚ which enables the lower class and middle class consumers to shop for products and save. Due to the advances in
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Organizational Citizenship Behavior (OCB): Evaluating Organizational Efficiency and Success through Employee Performance In Israeli Public Management Eran Vigoda-Gadot Abstract Organizational Citizenship Behavior (OCB) is a unique aspect of individual activity at work‚ first mentioned in the early 1980s. According to Organ’s (1988) definition‚ It represents "individual behavior that is discretionary‚ not directly or explicitly recognized by the formal reward system‚ and in the aggregate
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• Number of “pucca” houses doubled from 22% to 41% and “kuccha” houses halved (41%to 23%) • Percentage of BPL families declined from 46% to 27% • Rural Literacy level improved from 36% to 59% • Low penetration rates in rural so there are many marketing opportunities. Durables Urban Rural Total (% of rural HH) CTV 30.4 4.8 12.1 Refrigerator 33.5 3.5 12.0 FMCGs Urban Rural Total (% of rural HH) Shampoo 66.3 35.2 44
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A Marketing Information System (MIS) consists of people‚ equipment and procedures to gather‚ sort‚ analyze‚ evaluate and distribute needed‚ timely and accurate information to marketing decision makers. MIS begins and ends with information users (marketing managers)‚ internal and external partners‚ and others who need marketing information. Firstly‚ it interacts with the marketing managers or rather information users to assess information needs. During the second step it develops needed information
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Managing and coordinating the entire communications process calls for integrated marketing communications (IMC). But what is IMC and why is it important? By definition‚ integrated marketing communications is a concept of marketing communications planning that recognizes the added value of a comprehensive plan. Such plan evaluates the strategic roles of a variety of communications disciplines and combines these disciplines to provide clarity‚ consistency‚ and maximum impact through the seamless
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3.1 Explain the importance of positive interactions between practitioner and a child. For most children the early years worker is the second most important person after parents‚ who can make real difference to their lives by creating caring atmosphere‚ by being a person who understands their interests and needs‚ whom children can trust and turn for help. Positive interaction in early years is fundamental because it can influence personality development and promote positive relationship. “Children
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