who your market is. Actually‚ on the internet‚ this is a bit more difficult than in an old-fashioned retail store or even a traditional mail-order business. On the internet‚ finding the right market for your goods is going to depend on some combination of keyword advertising‚ email list development and strategic use of blogs or similar sites. Offers. Offers are exactly as important as in traditional marketing strategies. No offer‚ no sale. On the internet‚ you may only get one chance to elicit
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HND in Business Unit 30: Internet Marketing Unit code: D/601/1102 Assignment Brief LEARNING OUTCOMES On successful completion of this unit a learner will: 1 Understand marketing through the internet 2 Be able to use the internet for promotion using digital marketing communications 3 Be able to produce market research to support customer relationship management 4 Be able to design an internet marketing plan. |Learning outcomes: |Assessment criteria for pass:
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1.1 Elements of the marketing process. The process of marketing entails the following four elements i. The parties The consumer is typically prepared to make certain sacrifices in terms of money and effort in order to obtain an offering that satisfies his needs. The aim or aspiration of the customer is to satisfy his needs within the limits of his means(Booms & Bitner 1981). Therefore the marketing officer analyses the needs and desires of the consumer and determines whether they can be met
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meaning of marketing: There are several views and definition of marketing. The most widely accepted definition is that of the American Marketing Association‚ the professional organization for marketing practitioners and educators‚ which defines marketing as “the process of planning and executing the conception‚ pricing‚ promotion‚ and distribution of ideas‚ goods‚ and services to create exchanges that satisfy individual and organizational objectives” Elements of Marketing Marketing Research
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CHAPTER 1 An introduction to Internet marketing The Internet and the marketing concept..................................................................................... 4 Internet marketing defined ......................................................................................................... 8 What benefits does the Internet provide for the marketer? ...................................................... 20 A short introduction to Internet technology .......................
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Internet Marketing: An Overview 1. Introduction During the past decade‚ the popularity of the Internet has been growing explosively. This trend is manifested in several ways. First‚ according to Cyberatlas.com (2002)‚ the Internet in the United States is growing at a rate of 2 million new Internet users each month; 143 million Americans (54 percent of the population) used the Internet in September 2001‚ a 26 percent increase over August 2000
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Internet Marketing Vs Traditional Marketing Content I. II. III. Abstract ...................................................................................................................... 3 Introduction ............................................................................................................... 3 Traditional Marketing .............................................................................................. 4 1. 2. Definition .................................
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1.1. Explain the various elements of the marketing process: 1.1.a. Elements of the marketing process: The marketing process consists of four steps. These four steps are all completed with the goal of creating value for your target customers. Some elements of the steps are performed continuously‚ such as monitoring the marketing environment. Some are done annually‚ such as the annual development of a marketing communications plan. Lastly‚ some of the steps‚ if done correctly‚ should last for decades
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Assignment Brief Internet marketing is sometimes treated as a separate type of marketing but‚ in this unit‚ you will find that the underpinning marketing principles remain the same and are enhanced and supported by new technologies. The nature of technological development is such that information and communications technology (ICT) can seem to move faster than the market itself‚ so products and technologies are out of date almost as soon as they reach the mainstream customer. In this unit you
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INTERNET MARKETING ABSTRACT Internet marketing is becoming a hot topic in every business sector‚ and gradually plays a truly important role in any company’s multi-channel marketing strategy. However‚ how to apply Internet marketing especially how to utilize it to attract more visitors to a certain website is still a big question for a number of advertisers. The thesis mainly covers the acquisition process of Internet marketing after touching upon the basic knowledge of Internet marketing
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