Internet Marketing

Topics: Marketing, Internet marketing, Advertising Pages: 23 (7721 words) Published: January 28, 2013
Internet Marketing Vs Traditional Marketing

Content

I. II. III.

Abstract ...................................................................................................................... 3 Introduction ............................................................................................................... 3 Traditional Marketing .............................................................................................. 4 1. 2. Definition ...................................................................................................... 4 Marketing Mix: 4P’s ..................................................................................... 5     3. Product .............................................................................................. 5 Price .................................................................................................. 6 Place .................................................................................................. 7 Promotion.......................................................................................... 8

Case Study: McDonald’s .............................................................................. 9

IV. V.

Internet ..................................................................................................................... 12 Internet Marketing .................................................................................................. 13 1. 2. 3. 4. Definition ................................................................................................... 13 Marketing Mix: 4P’s ................................................................................... 14 Communication Mix ................................................................................... 14 Case Study: eBay ........................................................................................ 18

VI.

Discussion ................................................................................................................. 20 1. 2. Strengths and weaknesses ........................................................................... 20 Conclusion .................................................................................................. 21

VII.

References ................................................................................................................ 23

2

I.

Abstract

This research has been motivated by a previous internship in a marketing agency in Australia where I could learn every Internet Marketing techniques. Marketing is a journey or a process in which the marketer finds out customers’ needs and wants and tries to satisfy them. There are different tools and using them help marketer to achieve their goal. Each seller searches for the best way to touch their customers and to get the message crossed. Moreover the Internet Marketing is progressing all the time and marketers have to be aware of that, keeping in mind the evolution of this technology and be trained to be the best on the market. Keywords: Internet Marketing, Mix marketing, Communication, Traditional marketing II. Introduction

Marketing is an exciting, challenging activity that requires to be understood both practically and theoretically All organizations, large or small have to communicate with others to do business. The marketer E. Jerome McCarthy proposed a four Ps classification in 1960, which has since been used by marketers throughout the world. One part of this marketing mix is Promotion, in this research we will focus a bit on this part because marketing promotion provides a core activity so that all parties can understand the intentions of others and appreciate the value of the good and services offered. Indeed the aim of marketing is to satisfy the customer’s needs and marketers want to build long term relationships, through exchange processes. In the past twenty years the Internet has gone through...
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