Marketing: Creating and Capturing Customer Value By: Faisal Sultan Ali JAIBP Associate Chartered Banker MBA (Executive) IBA‚ Karachi M.Com‚ University of Karachi Outline • What is Marketing • Understanding the Marketplace and Customer Needs • Designing a Customer-Driven Marketing Strategy • Preparing an Integrated Marketing Plan and Program • Building Customer relationships • Capturing Value from Customers • The Changing Marketing Landscape What Is Marketing? Marketing is a process by
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Homeostasis is the body’s ability to maintain a constant balance between the internal environment and external environment at a constant rate‚ despite changes which may affect our external environment such as body temperature and the amount of water in our bodies. By keeping this internal balance it allows our bodies to function efficiently. The negative feedback loop is produced when changes to our internal environment changes from its normal range. In this instance the brain and the nervous system
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Chapter 7 Customer-Driven Marketing Strategy: Creating Value for Target Customers 1) When a company identifies the parts of the market it can serve best and most profitably‚ it is practicing ________. A) concentrated marketing B) mass marketing C) market targeting D) segmenting E) differentiation Answer: C Diff: 2 Page Ref: 191 Skill: Concept Objective: 7-1 2) What are the four steps‚ in order‚ to designing a customer-driven marketing strategy? A) market segmentation‚ differentiation
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Chapter 1 Marketing: creating and capturing customer value 4. Name and describe the five different marketing management orientations. Which orientation do you believe your school follows when marketing its undergraduate program? The five marketing management orientations are production concept‚ product concept‚ selling concept‚ marketing concept and societal marketing concept. Production concept is the idea that consumers will favor products that are available and highly affordable and
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Stand and Deliver “Stand and Deliver” is such an exceptional inspiring movie. I have learned a lot about the importance of a true commitment in order to achieve our goals. Mr. Escalante’s‚ the Math teacher in Garfield High School‚ devotion is a good example to validate this statement. Mr. Escalante is very much dedicated to his work; energetic‚ passionate teacher and wanted to change the poor performing history of the underprivileged and disrespectful students in Garfield High school. Escalante
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Ilonggos Attitude towards ValueAdded Fish Products WHO Profile of Respondents The research will include both value-added fish products consumer and non-consumers. Basically‚ the respondents should be anyone in the household that has the final decision in purchases. We will also collect information from random Ilonggo respondents that is known and verified to consume value added fish products. We will observe those actual buyers of VAFP in different markets. WHAT WHEN Observations
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through Strategic Management When a certain company or organization wants to possess sustainable competitive advantage in the product or services‚ first of all the company must focus on the core competencies. Core competencies is the things you can do better than your competitors in the critical‚ central areas of the company where the most value is added to company;s products. If a core competencies yields a long term advantage to the company‚ it is said to be a sustainable competitive advantage. A
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Seminar 2 Film Application Paper Stand and Deliver Stand and Deliver is a true story of Jaime Escalante‚ the East Los Angeles mathematics teacher who challenges the systems and stereotypes to raise the standard of life for his inner city students. Escalante became an advocate for change and initiated‚ stimulated‚ and facilitated change in his school. As an internal OD practitioner‚ Escalante used the pathfinder style to evoke a high degree of effectiveness and high degree of student
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and techniques might contribute to the development of a business. Customer segmentation Study the market‚ its structure‚ identify attitudes and behaviours of consumers‚ this is the first step of marketing. Among the range of behaviours and characteristics of potential buyers‚ it is necessary to identify homogeneous groups or segments of customers‚ assess their importance and possible development. It should also define a relevant market: local‚ regional
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I feel this movie teaches a very valuable lesson to students. I have seen this movie numerous times throughout my high school years. Every time I watch it I get the same message out of it. I feel that Escalante is a teacher that every student would be lucky to have. He is completely dedicated to helping his students pass the calculus test. I do realize that he does demand a lot out of his students but in the end it definitely pays off because they manage to stay focused long enough to learn the material
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