Value Added Fish Products
Ilonggos Attitude towards
ValueAdded Fish Products
WHO
Profile of Respondents
The research will include both value-added fish products consumer and non-consumers. Basically, the respondents should be anyone in the household that has the final decision in purchases.
We will also collect information from random Ilonggo respondents that is known and verified to consume value added fish products.
We will observe those actual buyers of VAFP in different markets. WHAT
WHEN
Observations and surveys will take place on weekends
(fixed observation dates) and scheduled dates preferably on the middle of the week to have a short observation interval on fixed observation dates.
Interviews on stratified sampled household will be on weekends and random sampling surveys will be on scheduled dates.
WHERE
Interviews will be conductedin households in different socio-economic class selected from Iloilo City, Iloilo.
Surveys will be conducted on random places such as schools, residence etc. and will use google drive surveys that will be open for all known and verified eaters of VAFP.
Observations will be conducted in wet markets (Iloilo’s
SUPERmarket and Central Public Market) and Super Markets in chosen malls.
WHY
To find out:
1.
the reason of purchase
2.
the factors that affect their purchase behaviour and preferences towards value-added fish products
The expected uses of the research are:
1.
to segment the market to different target consumers with different preferences on the kind of value-added fish products to consume
2.
focus on or create marketing strategies for specific valueadded fish products with potential on mass production, exportation and commercialization
HOW
We shall conduct:
Interviews
Surveys
Observations
The Fishbein Model
a model for the prediction of behavioral intention, spanning predictions of attitude and predictions of behavior
BELIEFS, ATTITUDES, AND BEHAVIORS
beliefs the knowledge
ValueAdded Fish Products
WHO
Profile of Respondents
The research will include both value-added fish products consumer and non-consumers. Basically, the respondents should be anyone in the household that has the final decision in purchases.
We will also collect information from random Ilonggo respondents that is known and verified to consume value added fish products.
We will observe those actual buyers of VAFP in different markets. WHAT
WHEN
Observations and surveys will take place on weekends
(fixed observation dates) and scheduled dates preferably on the middle of the week to have a short observation interval on fixed observation dates.
Interviews on stratified sampled household will be on weekends and random sampling surveys will be on scheduled dates.
WHERE
Interviews will be conductedin households in different socio-economic class selected from Iloilo City, Iloilo.
Surveys will be conducted on random places such as schools, residence etc. and will use google drive surveys that will be open for all known and verified eaters of VAFP.
Observations will be conducted in wet markets (Iloilo’s
SUPERmarket and Central Public Market) and Super Markets in chosen malls.
WHY
To find out:
1.
the reason of purchase
2.
the factors that affect their purchase behaviour and preferences towards value-added fish products
The expected uses of the research are:
1.
to segment the market to different target consumers with different preferences on the kind of value-added fish products to consume
2.
focus on or create marketing strategies for specific valueadded fish products with potential on mass production, exportation and commercialization
HOW
We shall conduct:
Interviews
Surveys
Observations
The Fishbein Model
a model for the prediction of behavioral intention, spanning predictions of attitude and predictions of behavior
BELIEFS, ATTITUDES, AND BEHAVIORS
beliefs the knowledge