1 " " " " " " " " " " " " " Advertising and communication Final Assignment " " 2 SUMMARY " 1. Fashionable cakes ..........................................................................3 1.1 The market .........................................................................3 1.2 What is it ? .........................................................................3 1.3 What problem or opportunity does it solve? ............
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Advertising and the Marketing Process Chapter Objectives When you have completed this chapter‚ you should be able to 1. Discuss and define marketing and how advertising relates to marketing strategy 2. Explain the marketing concept 3. Outline the four tools of marketing and explain advertising’s relationship to them 4. Describe the role of the advertising agency. Its organization and compensation methods. What is Marketing? * The American Marketing Association defines marketing as
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Advertising is producing information for promoting the sale of products or services while promotion is an advancement of a product or a point of view through publicity or advertising whereas trend is defined as a general direction in which something is developing or changing according to time line. There are differences between advertising and promotion despite the fact that both of these marketing tools use many of the same techniques and apply it for the very similar ends. Primary objective of
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13 INTEGRATED MARKETING COMMUNICATIONS: ADVERTISING‚ SALES PROMOTION‚ AND PUBLIC RELATIONS MULTIPLE CHOICE QUESTIONS 1. Another name for a company’s marketing communications mix is: a. the advertising program. b. the sales force. c. the image mix. d. the promotion mix. Answer: (d) Difficulty: (1) Page: 470 2. Which tool of the promotional mix is defined as any paid form of nonpersonal presentation and promotion of ideas‚ goods‚ or services
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segmentation - Zero Based Planning –each imc plan should begin with a clean slate rather than a copy of what has previously been done. 8 step process: a) Identify target audience: Analyse customer and prospect segments and determine which target. B) Analyse SWOTs – determine success of the MC functions and media used C) Determine MC objectives – what marketing communication programs should be accomplished d) Develop strategies and techniques – which mc strategies will be used and choose brand messages and
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geographic area into the decision process. CDI Category Development Index is computed in the same manner as BDI except is uses information regarding the product category‚ as opposed to brand‚ in the numerator. Provides information on potential for development. Types of Scheduling: - Continuity refers to a continuous pattern of advertising‚ which may mean every day‚ week‚ or month. The key is that a regular pattern is developed without gaps or non-advertising periods. - Flighting employs a
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Book Title: Advertising and Promotion An Integrated Marketing Communications Perspective. Author’s Name: Dr. George E. Belch and Dr. Michael A. Belch Author’s title‚ position or experience: Dr. George E. Belch and Dr. Michael A. Belch are Professors of marketing department at San Diego State University Emotional Argument 1- What if advertising does not exist? How a company wants to promote their products and services? 2- How mass media of advertising can promote a company’s products
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SodaStream: Set the Bubbles Free (www.sodastream.com) Tomas Hocko hockotomas@gmail.com MK 390 Advertising & Sales Promotion Ivan Zary Promotional Analysis April 13‚ 2013 SodaStream is the largest manufacturer and distributor of home carbonation products officially invented in 1903 by Guy Gilbey in the world (www.sodastream.com‚ n.d.).The company’s long history and its experiences are reason why company is one of the largest beverage companies in the world selling in 43 countries
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understand by the following terms in business communication: i. noise ii. feedback iii. grapevine iv. medium v. encoding vi. negotiation vii. conflict QUESTION 2 As a secretary of the Executive Committee on Salaries and Conditions of Service in a parastatal‚ produce minutes of a recent meeting of the committee to discuss among other routine matters: i) salaries for contract staff ii) bonuses benefits for all staff Q1 - ANSWER Communication can be best summarized as the transmission
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very happy‚ she always had pride in her appearance before she came here. Nurse- From what you’ve said it sounds like your feeling angry about you wife being unclean and Smelling. Relative- Yes‚ that’s correct. Nurse- Well‚ I’d better explain it to you then. Your wife has started to lose control of bladder and Wets herself‚ which we have given her a pad to help her stay dry and comfortable
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