Mark333; Marketing Communications & Advertising Study Notes Autumn Session Advertising:- a paid‚ mediated form of communication from an identifiable source‚ designed to persuade the receiver to take some action‚ now or in the future Roles of Advertising * Communication & Persuasion * Brand Equity * Brand Image * Relationship Marketing Classifications of Advertising Consumers * National Advertising * Retail/local advertising * Primary vs Selective Demand
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no. Introduction 2 Explain the communication process that applies to advertising and promotion (P1.1) 2-3 Explain the organisation of the advertising and promotions industry (P1.2) 3 Examine current trends in advertising and promotion (P1.4). 3-4 Explain the role of advertising in an integrated promotional strategy for a business or product decisions(P2.1) 4 Explain branding and how it is used to strengthen a business or product (P2.2) 5 Review the creative aspects of advertising strategy (P2.3).
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The Communication Process Communication is a process by which by which information is exchanged between individuals through a common system of symbols‚ signs‚ or behavior. Communication can also be an act by which one person gives to or receives from person information about that person’s needs‚ desires‚ perceptions‚ knowledge‚ or affective states. This communication works through a Process Model‚ which breaks down communication into separate parts like: Sender/Receiver-The first component
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Administration- MBA Semester 4 MK0016-Advertising Management and Sales Promotion-4 Credits (Book ID: B1809) Assignment (60 Marks) Note: Answer all questions must be written within 300 to 400 words each. Each Question carries 10 marks 6 X 10=60. Q1. Define Sales promotion. Explain the tools and techniques of consumer sales promotion. Answer. Sales promotions are the set of marketing activities undertaken to boost sales of the product or service. Definition: Sales promotions are the set of marketing activities
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1.1 Communication Process Model Directions: Think of a misunderstanding you experienced when communicating with someone else at work‚ home‚ or school. Then fill in the blanks of the chart below. Who was the sender? | | Who was the receiver? | | What was the message? | | What channel was used to send the message? | | What was the misunderstanding that occurred? | | How could the misunderstanding been avoided? | | 1. What did you learn about the communication process from
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COMMUNICATION PROCESS Communication occurs when a message is sent by one person and received and understood by another person. Communicating effectively is essential to successful business operations. Company personnel must communicate with their coworkers‚ clients‚ and vendors to achieve the company’s goals. Customer requests and questions must be answered clearly and promptly to maintain goodwill. GOALS OF COMMUNICATION The goal of communication is to convey information—and the understanding
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In general‚ communication means transfer a message or common knowledge from a person to the other person by using a medium. The word “communication” is derived from the Latin world communis which mean “common”. In addition‚ communication is a two-way process of reaching common understanding between sender and receiver in which there is not only exchange ideas‚ news‚ information and feelings but also create and share meaning towards a mutually accepted direction or goal (Kaul‚ 2006). Especially in
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THE COMMUNICATION PROCESS WHAT IS COMMUNICATION? Communication is the process of transmitting and receiving of information through verbal or nonverbal behavior. At the center of any definition of communication must be the intention of conveying a message‚ even if the message is abstract (eg. modern poetry). WHY WE COMMUNICATE Why do we communicate? The purpose of any given communication may be: * To initiate some action * To impart information‚ ideas‚ attitudes‚ beliefs or
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Language of Advertising and Communication via Advertising Contents Introduction 3 Chapter 1. Concept of advertising as an act of communication 7 1.1. Definition of Advertising 7 1.2. Communication and Advertising 8 1.3. Functions of Advertising 12 1.4. Image Advertising 14 1.5. Advertising Text and Slogan 15 1.6. Conclusion 16 Chapter 2. Language of advertising 18 2
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for advertising and other aspects of integrated marketing communications. To evaluate the advantages and disadvantages of the various ways companies organize for advertising and promotion. To understand the role of advertising agencies and the services they perform as well as the various types of agencies and media specialist companies. To examine methods for selecting‚ compensating‚ and evaluating advertising agencies. To explain the role and functions of specialized marketing communications organizations
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