PROMOTION By Pablo González‚ Javier Uranga and Miguel Larrea ABOVE THE LINE PROMOTION Above the line promotions use mass media methods. This types of promotion focuses on advertising to a large audience. For example; television‚ cinema advertising‚ online media… etc Media Advantages Disadvantages Television -Huge audiences reached. -Products can be demonstrated. -Some viewers avoid TV adverts. Very expensive. Newspaper and magazines -Relatively cheap. -Reader can refer back. -Rival
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0 Definition of Below the Line Tools The terms ’below-the-line ’ promotion or communication refers to forms of non-media communication‚ even non-media advertising. Below-the-line promotions are becoming increasingly important within the communications mix of many companies‚ not only those involved in products‚ but also for industrial goods. http://www.coolavenues.com/mba-journal/marketing/below-line-promotion For my understanding‚ below the line tools means that the promotion is not using the
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Below Poverty Line is an economic benchmark and poverty threshold used by the government of India to indicate economic disadvantage and to identify individuals and households in need of government assistance and aid. It is determined using various parameters which vary from state to state and within states. The present criteria are based on a survey conducted in 2002. Going into a survey due for a decade‚ India’s central government is undecided on criteria to identify families below poverty line
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Sales Promotion Techniques 1 Marketing firms use sales promotions every day‚ but different companies use different techniques. According to Axia College Week Seven Supplement (2008)‚ advertising and marketing have been with us for a very long time. In fact‚ in ancient Greece and Rome‚ advertising was etched on stone tablets and walls (Axia pg 407 chapt 13). As times change‚ advertising techniques also change. Sales promotions have evolved into the following classifications: discounts and deals‚
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Sales Promotion Techniques Mary McDonald Marketing firms use several key sales promotion techniques directed towards trade and consumers. The different sale promotion techniques are discount and deals‚ increasing industry visibility Price-based consumer sales promotions and attention-getting consumer sales promotions. Each sale may be uses in different ways but they all have the same common goal to increase sales. Whether the technique increases the awareness of the item by advertising
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There are four key sales promotion techniques that marketing firm use to build inters in a product or increases the sales of a product over a specific period of time. These techniques are discounts and deals‚ increasing industry visibility‚ price– based consumer sales promotion and attention– getting consumer sales promotion. This paper will summarize these four key techniques and give real life examples of each technique that marketing firm direct at both trade and consumers. Before we in our
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Assignment: Sales Promotion Techniques MKT230 October 3‚ 2010 ASSIGNMENT: SALES PROMOTION TECHNIQUES Coordinated along with other promotional activities a firm’s integrated marketing communication program must direct its sales toward trade and consumers. Some real world examples to describe the classifications of sales promotions techniques might include; discounts and deals‚ increasing industry visibility‚ priced-based consumer sales promotion‚ and the attention-getting consumer sales
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Sales Promotion Techniq Axia College of University of Phoenix Sales Promotion Techniques Sales promotion describes promotional methods using special short-term techniques to persuade members of a target market to respond or undertake certain activity. As a reward‚ marketers offer something of value to those responding generally in the form of lower cost of ownership for a purchased product (e.g.‚ lower purchase price‚ money back) or the inclusion of additional value-added material
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Sales Promotion Techniques There are many sales promotion techniques that marketing firms direct toward trade and consumers. Sale promotions in trade are focused on the channels of which the product will be distributed. In a sale promotion with consumers it is directly towards someone. Various classifications of sales promotion techniques include discounts and deals‚ increasing industry visibility‚ price-based consumer sales promotions‚ and attention-getting consumer sales promotions. Discounts
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along with advertising. A sales promotion is a promotional method that uses short-term techniques to build awareness and encourage consumers to purchase a product. Sales promotions are specifically designed to persuade a consumer to act in response. The main factors of sales promotion apart are that it involves a short-term value offer and the consumer must perform some activity in order to be qualified to receive that value offer. Two Key GroupsAlthough sales promotion classified as business-to-business
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