microenvironment heavily influence marketing decisions.Using the case study illustrade this. The term micro-environment denotes those elements over which the marketing firm has control or which it can use in order to gain information that will better help it in its marketing operations. In other words‚ these are elements that can be manipulated‚ or used to glean information‚ in order to provide fuller satisfaction to the company’s customers. The objective of marketing philosophy is to make profits through
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minutes addressing the various elements of the marketing process and the benefits and costs of a marketing orientated business giving examples. (PowerPoint presentation attached and notes) Overview/Reflection of Marketing Presentation First of all‚ to be put in a group of individuals that I had never met or interacted with before was always going to be difficult. The process of getting to know them better and finding the strengths and weaknesses of each team member was hard at first but the more
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Analyzing the Marketing Environment Copyright © 2009 Pearson Education‚ Inc. Publishing as Prentice Hall Chapter 3- slide 1 Analyzing the Marketing Environment Topic Outline • The Company’s Microenvironment • The Company’s Macroenvironemnt • Responding to the Marketing Environment Copyright © 2010 Pearson Education‚ Inc. Publishing as Prentice Hall Chapter 3- slide 2 The Marketing Environment The marketing environment includes the actors and forces outside marketing that affect
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& Micro Marketing Planning & Strategies by Leigh Richards‚ Demand Media Marketing strategy must be considered at the micro and macro levels. Related Articles Five Marketing Strategies for the Small Business What Is Marketing Strategy Planning? Examples of Strategy in Marketing Planning Relationship Between Strategic Planning & Marketing Strategies Hospitality Marketing & Communication Marketing Strategy & Structure Effective marketing incorporates macro and micro-marketing strategies
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Explain the role of government in international trade‚ the various levels of economic integration‚ and the impact on international marketing. International trade is the exchange of goods and services between countries which gives rise to a world economy‚ in which prices‚ or supply and demand‚ affect and are affected by global events and its beginnings date as far back as the Roman Empire. After World War II there was a divide between the Eastern and Western countries that had major implications
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Interaction of micro elements The interaction between 5 competitive forces‚ create environment for Apple very competitive and hard to survive. Low entry barrier‚ rapid innovation of supplier and changing demand of consumer create the product life-cycle shorten. A lot of competitors with very similar product specification let product easy to imitate and alter PC become near to commodity product. Thus this leads to low market share industry. In addition‚ strong power of suppliers‚ a lot of competitors
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The market environment is a marketing term and refers to all of the forces outside of marketing that affect marketing management’s ability to build and maintain successful relationships with target customers. The market environment consists of both the macro environment and the micro environment Demographic factors Study of human population in terms of size‚ density‚ location‚ age gender‚ race‚ occupation‚ other stats India’s demographic report findings * Estimated 1.1 billion people live in
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of Porter’s five forces……………………………………….. ..pg3 Applying Porter’s Five Forces in the Restaurant industry in Ireland…….pg4 Pest analyze in the restaurant industry…………………………………….pg5 Recommendations……………………………………………………………pg6 Conclusion………………………………………………………………….....pg7 Reference list………………………………………………………………….pg8 Introduction In this assignment we are going to analyses the restaurant industry in Ireland and we are going to apply the Porter’s Five Forces and Pest on this
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Indian Marketing Environment Indian Marketing Environment For Global marketers India is not just a single country‚ it is further divided into tow different countries. India and Bharat. India is looked and appreciated by the whole world. It is growing at the second fastest rate‚ Its a outsourcing hub‚ skilled workforce‚ Nuclear and space power and everything to become a world power. On the other hand‚ Bharat invovles poverty‚ Illetracy at high levels‚ Corruption‚ Mismanagement‚ Violnce between releigions
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The wider macro-environment Changes in the wider macro-environment may not be as close to the marketing firm’s day-to-day operations‚ but they are just as important. The main factors making up these wider macro-environmental forces fall into four groups. Political and legal factors Economic factors Social and cultural factors Technological factors (Often referred to as the ‘PEST’ factors in the marketing analytical context‚ a useful aide-memoire‚ although in some texts it is sometimes referred
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