An executive summary for managers and executives can be found at the end of this article Green marketing of cosmetics and toiletries in Thailand Lalit M. Johri Associate Professor at the School of Management‚ Asian Institute of Technology‚ Klong Luang‚ Pathumthani‚ Thailand Kanokthip Sahasakmontri Retail Network Strategic Planning Assistant‚ Shell Companies in Thailand‚ Klongtoey‚ Bangkok‚ Thailand Introduction The green marketing of products and services is an important development in
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BREASTFEEDING PROMOTION INTRODUCTION: This essay is focused on breastfeeding as a key public health issue in health promotion in midwifery practice. After presenting a case study involving a client who has a potential breastfeeding issue‚ the aim will is to achieve a positive outcome using health promotion models. Relevant theories and literature are then explored and the implications for midwifery practice and care planning critically evaluated. The protection‚ promotion and support of breastfeeding
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ENDANGERED AND MINORITY LANGUAGES Language is one of the most important choices that allows humans to develop their rights as a primary mark of identity. The violation of this right is widespread in countries where the government doesn‟t allow the citizens to express their ethnic identity. Language constitutes an area of potential conflict in Europe‚ Africa and Asia‚ in countries where language rights are subject to ethnic discrimination and where recognition of their identities is demanded from
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advertising. Below-the-line advertising is typically conducted by the company itself. | CHARACTERISTIC | OBJECTIVE | DIRECT MARKETING | * Marketing messages are addressed directly to the customer and/or customers. * It is a multi media promotion * It is benefit oriented direct response advertising. | * Keeping the existing customers as well as increasing the sales. * Reducing the cost * Building customer loyalty | PUBLIC RELATION | * The spread of information between an individual
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A REPORT ON STREAMILING OF HUB AND SPOKE DISTRBUTION THROUGH TRADE PROMOTION By MOHAMMED SAROSH MOHIYUDDIN PEPSI FOODS PRIVATE LTD. A REPORT ON STREAMILING OF HUB AND SPOKE DISTRBUTION THROUGH TRADE PROMOTION By MOHAMMED SAROSH MOHIYUDDIN 06BS1827 A report submitted in partial fulfillment of the requirements of MBA Program of ICFAI Business School Distribution List: 1. Pepsi Foods Pvt Ltd. 2. ICFAI Business School TABLE OF CONTENTS Particulars
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Health Promotion: Giving up Smoking in Pregnancy Introduction The object of this assignment is to critically appraise a health promotion initiative related to midwifery practice. The initiative chosen is a NHS Health Scotland leaflet entitled ’Smoking: giving up during pregnancy: a guide for pregnant women who want to stop smoking’ (NHS Health Scotland 2003). It will be referred to as the ’initiative’ or the ’leaflet’ throughout this assignment. The World Health Organisation (WHO) identified that
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The Degrading Importance of the Endangered Species Act The purpose of the Endangered Species Act is to protect and recover imperiled species and the ecosystem upon which they depend on. Since 1973 the Endangered Species Act has saved endangered and threatened species from extinction. The Endangered Species Act‚ also known as the ESA‚ is a list of approximately 2‚195 endangered or threatened species. For a species to be considered endangered and listed onto the ESA‚ the species has to be in danger
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Chapter 3 Literature Review of Sales Promotion schemes and Consumer Preference. 3.0 Promotion and Consumption 3.1 Sales promotion Schemes and Consumer Preference 3.2 Brand Equity Measurement 3.3 Sales Promotion Types and Preferences 3.4 Valence of a promotion 3.5 When Promotion is Informative 3.6 Perceived discount 3.7 Store Image 3.8 Name Brand Vs Store Brand 3.9 Change in Purchase intention due to Sales promotions 3.10 Promotion threshold 3.11 Consumer Price Formation : Reference Prices 3.12 Price
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stands above. Land O’ Lakes 4-Quart Cheese"—is an example. The objectives of promotion‚ the components of the promotional mix—personal selling‚ advertising‚ sales promotion‚ and public relations are discussed‚ and finally‚ the factors that influence marketers’ decisions in selecting a promotional mix are explained. Objectives of Promotional Strategy Promotional strategy objectives vary among organizations. Some use promotion to expand their markets‚ others to hold their current positions‚ still others
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AvGen Insurance Bureau’s motivation is the management of risk. AvGen recognises that in the modern world of globalization‚ Insurance solutions become ever more complex. Local‚ regional‚ international laws and regulations increasingly affect the way commerce is transacted. AvGen provides solutions from the simplest to the most complex exposures and tailors bespoke Insurance policies. From multinational companies to SMEs (Small to medium sized enterprises) the need for professional insurance advice
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