Marketing Plan for the Fitness Depot Mike Fine 11/7/2014 Executive Summary The Fitness Depot will be a health club that provides affordable gym memberships to average health-conscious consumers in the City of Lincoln‚ Nebraska. My goal is to be recognized for innovative thinking and willingness to help people of all fitness levels. Our low prices‚ online dashboard of progress and discrimination free zone philosophy will be part of the future success of this health club. Members of the
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© 2006-2010 Perdisco Coffee and Café Supplier Accounting Practice Set‚ US GAAP Edition 3 Publisher Perdisco 10685-B Hazelhurst Drive‚ Suite 3965 Houston‚ TX 77043 USA Website: www.perdisco.com Email: info@perdisco.com Production team Commissioning publisher and development editor: Jon Carter Authors: Raechel Wight and Julyana Cahyadi Technical editor: Liam Carey Graphic designer: Ryan Dunn Publisher’s thanks This practice set contains instructional content and questions selected from
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Colgate Max Fresh: Global Brand Roll-Out Executive Summary The United States‚ Mexican and Chinese markets all took very different approaches to the release of Colgate-Palmolive’s (CP) newest oral care product in 2004-2005. The new toothpaste is called Colgate Max Fresh (CMF). It is a cavity preventing gel with breath-freshening strips suspended in it that dissolve while consumers brush their teeth. The technology behind the breath strips is patented‚ and Colgate was hoping the product would
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MBA 640 Instructor: Prof. Micheal Ulinski Jialing Zhu(U00955164) 12/11/2012 Table of Content Introduction ………………………………………………………………………………… 2 Investors Relations Website Evaluation …………………………………………………… 3 Evaluation of Contents of Annual Report ………………………………………………… 5 Financial Statement Analyses ……………………………………………………………… 6 Working Capital ………………………………………………………………………… 7 Current Ratio …………………………………………………………………………… 7 Current Cash Debt Coverage Ratio …………………………………………………… 8 Inventory
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Colgate Palmolive Precision Toothbrush Case Study Basil Faruqui After developing a new the Precision toothbrush Colgate Palmolive is evaluating how to position it. The two options being considered for Precision’s positioning are a mainstream toothbrush‚ where they already have another toothbrush‚ or a super premium niche position where they don’t have any offerings. Other decisions that will follow the positioning decision would be price‚ distribution channels‚ advertising and promotion planning
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there are many uncertainties about the marketing environment of that country. Colgate-Palmolive is a good example of the companies which are successful in international marketing and its success is a result of its expansion strategy which emphasizes on all these essential facts. Colgate-Palmolive Co. was founded in 1806 by William Colgate‚ and today the company sells its well-known products in more than 150 countries. Colgate-Palmolive is in a very desirable position‚ which many other firms can only
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I. Problem. In 1991 and 1992 Colgate-Palmolive (CP) been a dominant force in the Oral Care industry‚ mainly in the toothbrush segment. CP has been an successful company since the introduction of Colgate Plus‚ a toothbrush with a diamond-shaped head‚ in 1985. CP has consistently continued with research and development since the Colgate Plus breakthrough. However‚ when Aim entered the market in 1987‚ they focused on comfort‚ which made Colgate’s market share suffer. CP has a unique toothbrush that
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Colgate-Palmolive (CP)‚ the leading retail toothbrush manufacturer in the United-States is looking to expand its market share by entering into the competitive high-end toothbrush market segment with the introduction of its technologically innovative Precision. Though the product ’s introduction promised highly profitable returns‚ it also presented Colgate with a number of challenges including a significant financial investment‚ fierce competition‚ manufacturing limitations‚ and potential cannibalization
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COMPANY BACKGROUND BR is a global chain of ice cream parlors founded in Glendale‚ California by Burton Baskin and Irvine Robbins‚ ice cream enthusiast brothers-in-law‚ whose passion inspired what is now the world’s largest chain of ice cream specialty shops. What was once a selection of 31 flavors—Baskin-Robbins "31®" stands for a different ice cream flavor for each day of the month—has grown to more than 1‚000 in its flavor library. "We sell fun‚ not ice cream." Today‚ Baskin-Robbins is the world’s
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Business Descriptions In 1993‚ Brown launched Small World Music in Nashville‚ Tennessee with husband Gary West and then went on to create Compass Records in 1995. Compass records is a small‚ independent artist-run company that established their niche in musical genres such as folk‚ roots‚ and celtic. In the context of the 2-billion dollar music recording industry‚ Compass Records has low market share in comparison to the multi-national corporations dominating the business. Brown was formally an
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