DUNKIN’ DONUTS HISTORY PHILOSOPHY:“Make and serve the freshest‚ most delicious coffee and donuts quickly and courteously in modern‚ well-merchandised stores.” This philosophy still holds true today and is the foundation that has enabled Dunkin’ Donuts to grow into the largest coffee and baked goods chain in the world. DUNKIN’ DONUTS FACT SHEET Founded in 1950‚ Dunkin’ Donuts is America’s favorite all-day‚ everyday stop for coffee and baked goods. Dunkin’ Donuts is a market leader in the hot
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factors. 3 1.2 Financial Risk factors. 3 1.3 Economic Risk factors. 4 1.4 Political Risk factors. 4 1.5 Global/International Risk factors. 4 1.6 Management Risk factors. 5 1.7 Technology Risk factors. 5 1.8 Operation Risk factors. 5 2. Dunkin Brands 2.1 Business and Industry Risk factors. 5 2.2 Financial Risk factors. 6 2.3 Economic Risk factors. 8 2.4 Political Risk factors. 8 2.5 Global/International Risk factors. 8 2.6 Management Risk factors. 9 2.7 Technology Risk factors. 9 2.8 Operation
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to as the “philosophy”) of Dunkin’ Donuts came straight from the founder: : "Make and serve the freshest‚ most delicious coffee and donuts quickly and courteously in modern‚ well-merchandised stores.” Today‚ because 100% of the 10‚000+ Dunkin’ Donuts stores located around the world are franchisee-owned and operated‚ each individual Dunkin’ Donuts store could have its own mission statement. But as the parent company of the Dunkin’ Donuts franchise‚ Dunkin’ Brands has 12 Values and Principles
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study The role and meaning of Dunkin’ Donuts in New England eclipses its local origin story. After successfully operating the Industrial Luncheon Service‚ serving factory workers during World War II from mobile carts‚ William Rosenberg opened the first Dunkin’ Donuts store ten miles outside Boston in Quincy‚ Massachusetts in 1950 (Rosenberg & Keener 2001). [If you’re not from New England‚ you might be as surprised as I was that this town is pronounced Quin-zzee.] Dunkin’ Donuts’ origin story is also
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Date: 02/06/10 Company Overview: Dunkin’ Donuts claims to be the world’s largest coffee and baked goods chain‚ serving 2.7 million customers per day at approximately 8‚800 stores in 31 countries which include approximately 6‚400 Dunkin’ Donuts locations throughout the USA. This figure compares with the 15‚011 stores of coffee chain Starbucks‚ whose baked goods are usually prepared out of shop. Most Dunkin’ Donuts stores are franchises. There are no Dunkin’ Donuts stores anywhere in the state
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Dunkin Donuts The ultimate success of a company depends on the people chosen to lead the company. That fact means that it is the organization’s goal to select the best quality managers and employees possible that will push the organization to its goal. The work environment is what will ultimately reflect the employee’s view of the organization. Dunkin Donuts’ team-oriented design has helped them climb the ranks as one of the leaders in the coffeehouse industry. Although the company is widely successful
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A Case Study on Dunkin’ Donuts Dunkin’ Donuts is a world’s leading American global doughnut company and coffeehouse chain based in Canton‚ Massachusetts. It serves more than 5 million customers per day. It sells more than 70 varieties of donuts and more than a dozen coffee beverages as well as an array of bagels‚ breakfast sandwiches and other baked goods. In 1950‚ Bill Rosenberg opened the first Dunkin’ Donuts shop in Quincy‚ Massachusetts. Dunkin’ Donuts licensed the first of many franchises
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GLOBALIZATION AND ITS IMPACT ON DUNKIN’ DONUTS SUBMITTED TO: SUBMITTED BY: CESAR POLVOROSA JR. RAVNEET SIDHU
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Marketing – Dunkin Donuts Situation Analysis • Company Dunkin’ Donuts is a doughnut franchise owned by a parent company‚ Dunkin’ Brands. Dunkin’ Donuts was founded in Quincy‚ Massachusetts by Bill Rosenberg in 1950. Dunkin’ Donuts has since been a staple of the snack food sector in the New England geographic market. Dunkin’ Donuts boasts quality doughnuts and pastries‚ as well as a delicious line of coffee and espresso blends. Today Dunkin’ Donuts dominates the snack food sector and is increasingly
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1. How does Dunkin’ Donuts build long-term customer relationships? To build strong‚ profitable‚ long-term customer relationships‚ Dunkin’s Donuts has developed marketing strategies and plans. The firm must determine how to best create value for its chosen target market. So‚ the firm should connect with his customers to establish and strengthen customer relationships. • Target Market: International coffee and donut retailer • Positioning: Dunkin’ Donuts serves its donuts or coffee for customers
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