Case Analysis Mountain Man Brewing Company: Bringing the Brand to Light Mountain Man Brewing Company (MMBC) was founded by Guntar Prangel in 1925. He reformulated an old family brew with quality ingredients‚ resulting in a flavorful bitter tasting beer which was launched as the Mountain Man Lager. The brand grew to claim a respectable market share for an independent-family-owned-brewery‚ in whole of the East Central
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Running head: EXECUTIVE SUMMARY Executive Summary Hilda C Benitez Grand Canyon University NRS-451: Nursing Leadership and Management August 12‚ 2012 Executive Summary It is a well-known fact that obesity continues to burden the healthcare industry. According to the reports made by Center for Disease Control and Prevention (CDC‚ 2012)‚ medical costs associated with obesity were estimated at $147 billion in 2008. Presently in the United States‚ two-thirds of adult population and approximately
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Case: Mountain Man Brewing Company 1. What has made the Mountain Man Brewing Company successful? What is distinctive about MMBC’s product‚ customers and brand equity? Reasons why MMBC has been successful: * MMBC used their history and status as an independent family owned brewery to enhance the feeling of authenticity of their brand‚ which resonates with its core drinkers – blue collar‚ middle to low income men over the age of 45. * MMBC has very high brand awareness – in a recent
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The executive summary is arguably the most important section of the business plan. It must be concise‚ specific‚ and well-written. It summarizes the highlights of the completed business plan and provides a brief snapshot of the plan‚ with sales‚ spending‚ and profit summary figures. The summary emphasizes those factors that will make the business a success. It must contain sound numbers for market size‚ trends‚ company goals‚ spending‚ return on investment‚ capital expenditures‚ and funding
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Cody Morrow and Gaige Marshall’s Business Plan Executive Summary Play Forward Clothing is in the process of being formed as a partnership owned and operated by Cody Morrow and Gaige Marshall. This plan is written as a guide for starting and managing this new business and will also serve as the basis for a separate‚ detailed marketing plan. Following is a summary of the main points of this plan. * The objectives of Play Forward Clothing are to generate a profit‚ grow at a challenging
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Flatiron Marketplace‚ 281 East Flatiron Circle‚ Broomfield‚ CO 80021Joey Muckler Writing in Business and Society Recommendation Memo‚ 2/5/2015 Memo – Groggs Peak Company Case Study Introduction: Tom‚ Although we were a little more focused on shooting par this past weekend rather than the company‚ our recent meeting regarding the issue of maximizing energy efficiency has interested me into researching wind turbines and other sustainable practices. As a manager and colleague‚ I believe it is not in
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Mountain Man Brewing Company was established as a family concern in 1925 in West Virginia by Guntar Prangle. The company brewed single-product beer‚ Mountain Man Lager‚ which won “best beer in West Virginia” and was elected as “America’s Championship Lager”. Mountain Man Lager featured quality‚ bitter favor and slightly higher-than-average alcohol content that uniquely contributed to the company’s brand equity. Mountain Man was a local market leader and distributed its lager in several states outside
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Executive summary PEST Political Socio(?) During the early 90s‚ there was a sudden decline in the motorcycle market‚ which created a gap in the industry. This gap was identified by BMW and they decided to target this niche market segment by introducing the roadster concept. 3Cs Customer “The roadster product concept tests revealed high interest across a number of lifestage-defined segment‚ e.g. Generation Xers interested in unique image statements‚ men and women in their 40s who expressed
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I. EXECUTIVE SUMMARY Shoes as we all know is a footwear that used by people to protect their foot. As history tells‚ shoes have been evolved over thousand years. What started as a practical venture has grown into a varied‚ booming industry just as concerned with art as it is with functionality. As time passed by‚ the idealization of shoes differentiate. Fashion dictates that shoes are not only meant to wear but also to project the person’s lifestyle. Though it has basic way to wear‚ customers are
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Executive Summary: Merging Benefits at Huge Computer Company In response to the merging of Huge Company (HC) and Computer Company (HC)‚ and the resulting formation of Huge Computer Company (HCC)‚ the COO has directed an assessment to develop a blended system representing the top features of both benefit packages‚ and a plan that will be well received by software engineers in both groups. Individual Benefit Package Strengths The HC plan uses a standard cafeteria plan allowing medical‚ dental
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